Roofing contractor
Standard Roofing & Restoration
4321 W College Ave Ste 200 #253, Appleton, WI 54914
- Google average
- 5.0
- Ratings counted
- 33
- One and two star
- 0 of 33(0%)
- Wisconsin median
- 2.1%
The first three are Google’s own figures for Standard Roofing & Restoration, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Wisconsin roofers we list with enough ratings to compare.
Rating breakdown
| 5 | 32 | 97% | |
|---|---|---|---|
| 4 | 1 | 3% | |
| 3 | 0 | 0% | |
| 2 | 0 | 0% | |
| 1 | 0 | 0% |
Lower than most — the typical roofer in Wisconsin sits at 2.1%. A higher share is a reason to read the critical reviews below, not a verdict.
The critical reviews
The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.
We hold no one or two-star review text for Standard Roofing & Restoration. That is not the same as there being none — it means our capture did not reach any. The rating breakdown above is Google’s own count and is the number to go on.
What reviewers keep mentioning
Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.
- courteous staff5
- roof replacement4
- leak repair3
- quality work3
- attention to detail2
- troubleshooting2
- gutters2
- responsiveness2
- communication2
- the future2
Other reviews we hold
14 more of the 25 reviews we hold text for, most recent first. We do not hold every review Google has.
- 5 out of 5Beck Bigsby2 months ago
I think the guys from standard roofing did a very good job on roof repairs for me. It was the middle of winter and my ceiling started to leak. It took a couple of weeks because we were having below zero weather. As soon as they were able …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you for taking the time to share your experience! We know how stressful a roof leak can be, especially in the middle of winter. We appreciate your patience while we waited for safe weather conditions to complete the repair. We're glad our team was able to get the issue resolved and stop the leaks for good. Thank you for trusting Standard Roofing & Restoration, and we look forward to helping you when it's time for a full roof replacement. Thanks again for your recommendation!
- 5 out of 5Jake Wawiorka8 months ago
Advanced roofing did a great job on my roof, gutters, and rebuilt my balcony.
Reply from the business
Thank you so much for the great feedback! We're thrilled to hear you had a positive experience with your roof, gutters, and balcony rebuild. Our team takes a lot of pride in delivering high-quality work and clear communication from start to finish. We truly appreciate you choosing us and taking the time to share your experience! If you ever need anything in the future, we’re always here to help.
- 5 out of 5Jeanne Rozum9 months ago
Great service, friendly and helpful servicemen.
Reply from the business
Thank you for the great review! We’re glad to hear you had a positive experience and that our team was friendly and helpful.
- 5 out of 5Terri Cabunac10 months ago
Loved working with Jeff and his team. Had a railing and small piece of roof over 2 story that needed to be replaced plus a new gutter connected. I also had a facia piece done with some rotting wood replaced. Those darn squirrels. Reasonably priced and did a great job. I will definitely use him again.
Reply from the business
Thank you so much for the kind words and for trusting our team, especially Jeff, with your project! We’re glad to hear you were happy with the repairs and improvements — those pesky squirrels do like to keep us busy! 😊 We truly appreciate your feedback and look forward to helping you again whenever you need us. …
- 5 out of 5Richard Menzel11 months ago
Jeff was very attentive to all of my questions and made sure everything was done to my satisfaction. The crew was amazingly fast and precise. I also had my garage roof replaced and a covered patio structure removed and replaced with a new …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you for the wonderful review! We're so glad to hear Jeff and the crew took great care of you and that the project—from the garage roof to the patio structure—was completed to your satisfaction. We pride ourselves on quality work, clear communication, and a clean job site, so it's great to know that came through. It was a pleasure working with you, and we truly appreciate your support!
- 5 out of 5Tammy SmithEdited 11 months ago
They were able to correctly identify the issue over the phone. They came out within a few days and fixed the problem that same day. Their price was excellent.
Reply from the business
Thank you for your review! We're glad we could quickly identify and resolve the issue for you. Providing prompt, effective service at a fair price is always our goal. We truly appreciate your support and the opportunity to help!
- 5 out of 5Mitchell Gerhartza year ago
I have worked with both Jeff and Dan over at Standard. Dan and Jeff are incredibly helpful throughout the entire process. They are professional, responsive, and make sure you know all your options when navigating insurance claim’s. Their …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you for the fantastic review! Jeff and Dan take pride in guiding homeowners through every step—especially when it comes to the complexities of insurance claims. We're so glad their professionalism, responsiveness, and attention to detail stood out to you. It means a lot to hear that our team made a genuine impact. We truly appreciate the recommendation and look forward to being here whenever you need us!
- 5 out of 5Kelly Stefana year ago
This company was awesome to work with. Kept in contact through the whole process. From the beginning to end. Any questions or concerns were always answered and taken care of. The work crew was so friendly and nice. Great group of guys. …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you so much for the kind words! We’re thrilled to hear that you had such a positive experience from start to finish. Communication and care are top priorities for us, and it means a lot to know you felt supported throughout the process. We’re especially glad our crew made a great impression—they work hard and take pride in every job, no matter the size or complexity. Your roof presented some unique challenges, and we’re proud to have delivered results you can feel confident in. Thanks again for trusting us with your home!
- 5 out of 5Melis Ta year ago
We had some leaking into a 3 season porch and after opting for a repair instead of replacement we continued to have leaking (albeit less water) and after two troubleshooting visits got it resolved! Due to the repair choice I guess we should have known it wasn’t going to be 100% sure until a crazy rain came to test it out. We had no leaking after a heavy rain, so it seems they did finally get the repair right. I appreciate that they kept trying to troubleshoot the correct repair and didn’t push the more expensive replacement before exhausting all the repair options first. Thank you!
Reply from the business
Thank you for taking the time to share your experience! We understand how frustrating leaks can be, and we appreciate your patience while we worked through the repair process. We're glad the issue was ultimately resolved and that we were able to meet your expectations without pushing unnecessary replacements. Our team always strives to find the most practical and cost-effective solutions for our customers. Thanks again for your trust. We're here if you need anything in the future!
- 5 out of 5amanda bohaceka year ago
I would highly recommend Standard Roofing to anyone who wants to work with a great company . Honest , reliable, and done on time !
Reply from the business
Thank you for the wonderful review! We're honored by your recommendation and truly appreciate your kind words about our honesty, reliability, and commitment to getting the job done on time. It was a pleasure working with you!
- 5 out of 5Geoff Blaesinga year ago
Very responsive. They fixed some siding quickly and at a fair price Would heartedly recommend.
Reply from the business
Thank you so much for the kind words! We're glad we could get your siding taken care of quickly and at a fair price. We truly appreciate your recommendation and are always here if you need anything in the future!
- 5 out of 5Cryptic Einara year ago
Isaak and Jeff from Standard Roofing were absolutely fantastic! They handled our house repair with professionalism, skill, and great attention to detail. From the moment they arrived, they were courteous, respectful of our home, and clearly knew exactly what they were doing. The repair work was completed efficiently and looks flawless—like the damage never happened. We really appreciated how they communicated throughout the process and left everything clean and tidy afterward. Highly recommend Standard Roofing, and especially Isaak and Jeff, for any home repair needs!
Reply from the business
Wow—thank you for the amazing review! We're so happy to hear that Isaak and Jeff took great care of your home and delivered the level of service we pride ourselves on. Their attention to detail, professionalism, and clear communication are exactly what we aim for on every job. We'll be sure to pass along your kind words to them—they’ll really appreciate it. Thanks again for trusting Standard Roofing, and please don’t hesitate to reach out if you ever need anything in the future!
- 5 out of 5Elias Guifarroa year ago
Jeff and everybody else at Standard are great to work with!
Reply from the business
Thank you for your 5-star review, Elias! We like working with you as well.
- 4 out of 5Tony L.a year ago
On time. Experienced. Backs work. Will continue to use.
Reply from the business
Thank you for the great feedback! We’re glad to hear you had a positive experience and truly appreciate your continued trust in our team. We look forward to working with you again!
The latest post from this business
Posted by Standard Roofing & Restoration to their own Google profile 2 months ago. Their words, not ours.
Is It Time to Replace Your Roof? As roofs age, spot repairs aren't always enough. If you are noticing leaks, sagging, or spiking energy bills, Standard Roofing & Restoration is here to protect your home. Free, Clear Estimates: Honest pricing with zero surprise costs. Built for Wisconsin Weather: Premium asphalt, cedar shake, and metal roofs designed to last for decades. Full Exterior Solutions: We also handle gutters, siding, doors, and windows. Reach out today to get your free estimate!2 days agoCall now
What Standard Roofing & Restoration says about itself
Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.
Licensed
“…COUNT ON SINCE 1901 GET A FREE ESTIMATE Licensed & Insured Local Roofer Since…”
Insured
“…1901 GET A FREE ESTIMATE Licensed & Insured Local Roofer Since 1901, Standard…”
Warranty offered
“…& Restoration Financing Our Warranty Our Careers Service Areas…”
States years in business
“…A Legacy of Excellence Since 1901 With over 100 years of expertise, we don’t just build…”
States a founding year
“…ING CONTRACTOR QUALITY YOU CAN COUNT ON SINCE 1901 GET A FREE ESTIMATE MILWAUKEE’S…”
Free estimates
“…Our Warranty Testimonials Contact FREE ESTIMATE MILWAUKEE’S PREMIER ROOFING…”
Other roofers in Appleton
Ranked by how many ratings Google has counted.
| Roofing contractor | Google average | Ratings counted | One and two star | Contact |
|---|---|---|---|---|
| Security-Luebke Roofing, Inc.gutters, gutter replacement, gutter toppers4.7572 ratings6.1% one and two star(920) 766-3464 | 4.7 | 572 | 6.1%35 of 572 | (920) 766-3464 |
| Ridge Top Exteriorssiding installation, courteous staff, window installation4.7543 ratings6.4% one and two star(920) 214-8484 | 4.7 | 543 | 6.4%35 of 543 | (920) 214-8484 |
| Infinity Exteriorssiding replacement, window replacement, respectful staff4.8243 ratings5.3% one and two star(920) 289-4793 | 4.8 | 243 | 5.3%13 of 243 | (920) 289-4793 |
| Kingdom Roofinggutters, gutter replacement, efficient crew5.0199 ratings0.5% one and two star(920) 764-8931 | 5.0 | 199 | 0.5%1 of 199 | (920) 764-8931 |
| American Quality Homes (AQH) – Roofing Contractorpersonable staff, timely completion, siding replacement5.0149 ratings0.7% one and two star(920) 659-0012 | 5.0 | 149 | 0.7%1 of 149 | (920) 659-0012 |
| Home Pro Roofingestimate, new roof, competitive pricing4.9145 ratings2.1% one and two star(920) 313-3494 | 4.9 | 145 | 2.1%3 of 145 | (920) 313-3494 |
Where this page comes from
Every figure above is Google’s, captured on 24 September 2026. The star average and the 33 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 33, of which 25 have any text — and it is not everything Google shows.
Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.