Roofing contractor
LA ROOFING LLC
272 S Main St, Middletown, CT 06457
Listed under New Britain, CT
- Google average
- 4.9
- Ratings counted
- 382
- One and two star
- 8 of 382(2.1%)
- Connecticut median
- 1.1%
The first three are Google’s own figures for LA ROOFING LLC, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Connecticut roofers we list with enough ratings to compare.
Rating breakdown
| 5 | 365 | 96% | |
|---|---|---|---|
| 4 | 8 | 2% | |
| 3 | 1 | 0% | |
| 2 | 0 | 0% | |
| 1 | 8 | 2% |
About typical — the typical roofer in Connecticut sits at 1.1%. A higher share is a reason to read the critical reviews below, not a verdict.
The critical reviews
The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.
All 7 of the one and two-star reviews we hold for LA ROOFING LLC, most recent first.
- 1 out of 5Matthew Seroczynski3 weeks ago
Employees in company trucks texting and driving on route 6 in bristol, extremely dangerous behavior
- 1 out of 5Margarita Pruser9 months ago
First estimate - guy was a no call/ no show. After rescheduling, they tried to send the same guy that didnt show up... i requested someone else, i received no response, just another generic conformation with someone else's name... the next day. second guy put the wrong address in his GPS and got lost... made big promises when he got there.... and then fell off the face of the earth. If they are this unreliable with a simple estimate appointment... i wouldnt trust them with my roof and such a big expense.
- 1 out of 5Brian Da year ago
We hired LA Roofing in October 2024 to replace three leaky skylights. On 10/11/24, we accepted their quote, paid a 50% deposit, and were promised completion by Thanksgiving. Silence followed until I called them the day before Thanksgiving- …
Google cut this review short. The full text is on their Google profile.
- 1 out of 5Miguel Santiagoa year ago
I reached out to LA Roofing after noticing their billboard on the 84 West. I had a pleasant conversation with Sam, who initially answered my call. She was courteous and gathered my information. Since they offered an option for an online Vinyl Siding quote, she transferred me to Sergio, who handles those requests. Unfortunately, Sergio never provided me with a quote, and when I followed up after 6 days to inquire about it, he was not polite. I contacted Sam again and informed her that I would no longer require the quote and would seek services from another company. I emphasized the importance of customer service and communication, as I would be hesitant to engage with a company that exhibits such difficulties in providing a simple quote. There are numerous companies available, and I prefer not to waste time chasing after one that lacks professionalism.
- 1 out of 5Audrey Collins2 years ago
Brandon did a good job but the rest of team had poor communication. Imagine them blaming us for not calling to ask if they could come at an earlier date when they are the ones doing the scheduling. Absurd! We were scheduled then they said …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you for taking the time to leave your feedback and while it's unfortunate you had a bad experience. I want to thank you for recognizing Brandon, because he is knowledgeable and talented and we are happy to have him. Your situation is not unique to you when it comes to being moved forward due to weather. While handling the rescheduling process do our best to accomodate everyone while being fair to everyone that was on the schedule. In your case, there were people that had to be moved forward before your scheduled project and similar to a queue, weather pushes everyone forward. If there is a likely chance of rain we do not risk our clients roof just to get a job done. I appreciate you understanding on our stance of weather. What I do have to mention is that when your permit was approved and sent to us by the City of Middletown on 7/17 at 3:42PM, Alina sent you the email to inform you of the next steps and that production would be in touch with a schedule date, which she sent on 7/18/24 at 3:42:00PM. On 7/19/24 at 11:14:08AM, Sergio did send that email giving you an install date of 7/26/24 -weather permitting. On 7/22/24 at 6:43:54PM, Sergio had to send you an email to reschedule for 7/31/24 due to weather which affects all projects. You did not respond to this email to voice any complaints and as you said, you did not call to ask for an earlier date which we would have done our best to accomodate if at all possible. On 7/30/24 at 1:31:33PM, Sergio sent an email to inform you that with the rain expected we had a date for 8/7/24, which you did not respond to this email either to voice any complaints and as you said, you did not call to see if there was any possible way to have it done sooner. Brandon had called you on 7/29/24 at 3:17 to check in on you and on 8/1/24 both Sergio and Brandon spoke to you. Sergio spoke to you at 1:36PM and Brandon called you back at 1:08PM and called again and spoke to you at 1:54PM for a duration of 11 min 18 sec. On 8/6/24, Brandon
- 1 out of 5barbaros Caglar3 years ago
I am in early process for a new construction, and trying to decide what style of a house we will move forward. For understanding my option, I am trying to make a budget. I have a phone call to get very rough estimation and price range but …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you for leaving your feedback, as it's very important to us for making sure we are able to offer the best customer service possible. Since you are not even sure about the style of house that you are looking to build, it would be entirely unprofessional and inauthentic to give you a "rough estimation" due to the fact that even though you know the house will be 1800 sqft, the style of the house affects the roof coverage and roof coverage square footage is vastly different from interior square footage, not to mention how steep the roof will be and multiple other factors involving a roof. If you are working with a builder they will not want to give you a rough estimation on the cost to build the house if you don't even know the style or blueprints yet as we do work with builders for new construction. It would have been a grevious disservice to you if our highly rated and highly praised receptionist had tried to give you a "rough estimation". When you have blueprints and plans, you can send them over to get a basic quotation and we would be more than happy to throw a number to you if that's all you're looking for. Thank you again for your feedback.
- 1 out of 5Rawad Elias5 years ago
They seemed really nice and I wanted to hire them but I asked them to modify the contract first to indicate which type of shingles they will be using (not only the brand), they said sure and that they will send me the updated contract soon. …
Google cut this review short. The full text is on their Google profile.
What reviewers keep mentioning
Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.
- siding22
- new roof21
- courteous staff19
- gutter replacement16
- hard working crew15
- plywood replacement5
- roof removal4
- quick installation4
- drone inspection3
- window screen repair2
Other reviews we hold
14 more of the 332 reviews we hold text for, most recent first. We do not hold every review Google has.
- 5 out of 5Antonio Banaga3 weeks ago
Finally, a roofing company that gives you peace of mind LA Roofing is the second company to ever work on our house -the first was a disaster. That company promised “quality work for the best price” but sent unskilled subcontractors who never finished the job and ruined our roof and gutters. It left a bad taste in my mouth, so I gave LA Roofing a chance to prove we’d made the right call this time. They did. We got estimates from several companies, but LA Roofing stood out right away -personable, patient, and genuinely invested in understanding what we needed. A lot of companies say they offer the best price, but that usually comes at the cost of workmanship, often handed off to unskilled third-party subs. LA Roofing proved that wrong: great price, great workmanship, top to bottom. They had a foreman on site the whole time, kept us updated, and flagged any delays immediately. The team worked fast, stayed organized, and treated our property with real care -keeping it safe and clean, and leaving the site exactly as they found it each day. Special thanks to Brandon, Luis, and the whole LA Roofing team in Connecticut -you’re awesome. Other companies might beat their price, but peace of mind is priceless. Highly recommend.
- 5 out of 5Mr. R3 weeks ago
Exactly a year ago, I got many quotes to replace my 35-year-old roof and skylight. I decided to hire LA Roofing and Siding for a full roof replacement, and I could not be happier with the results. …
Google cut this review short. The full text is on their Google profile.
- 5 out of 5Michael Gerri3 weeks ago
LA Roofing performed a quality job replacing my roof. They responded to my initial phone call quickly and had a representative at my home the next day to survey the job and give me an estimate on the spot. The day of the job they arrived on time and worked through the day until the job was completed. They had a project manager on site the entire day, who was very informative and kept me updated. If you're looking for a quality roof contractor I recommend you contact LA Roofing.
- 5 out of 5Douglas GellenbeckEdited a month ago
Had a great experience with LA Roofing for a roof repair job. Luis gave a thorough and honest inspection and estimate. Hiury followed up with prompt scheduling as well as a professional close out walk thru. Install team was great. And when …
Google cut this review short. The full text is on their Google profile.
- 5 out of 5Melissa Longa month ago
Years ago I met a rep from LA Roofing and loved her approach. When I was looking for a new roof in my new house I asked LA Roofing to quote it. The rep who met with me, Guilherme, is largely the reason for me choosing LA Roofing. Never easy to decide when facing big expense work on a house. Two other companies sent really great reps to meet up and bid. My decision came down to feeling that Gui, as a rep for LA, either coincidentally or perceptively, knew exactly the way to talk and approach this type of job with someone who thinks the way I do. Factual, practical, sensitive to specific needs of the home owner. Additionally, he infused a lot of personality and an ability to converse about other.thimgs, while managing to take care of business. On the day the install happened, the crew that showed up was amazing. Michael Vasquez, the project manager similarly to the sales rep Guilherme, was excellent with communication. Informative, practical, aware of particulars for this house, and able to add comfortable, human dimension to the experience. The installers were all pleasant, friendly, and started the day literally jumping off the truck at a run to get to work. The roof looks great. The yard is spotless. I would recommend LA Roofing all day long.
- 5 out of 5Ella Asher2 months ago
From start to finish, this company was amazing to work with for my roof, siding and gutters. John was a thorough salesman who was able to beat a competitors quote and still offer a superior product. Luis himself reached out ahead of my job …
Google cut this review short. The full text is on their Google profile.
- 4 out of 5Antoinette Tomasino2 months ago
In the contract they sent it said a roof vent would be installed. It was not. I called and they said they couldn't do that because we had no soffit vents. I later checked and saw vents every 5 feet around the house. Also they said they …
Google cut this review short. The full text is on their Google profile.
- 5 out of 5Robin2 months ago
LA Roofing replaced our roof and did an excellent job. Everyone was so professional and the service is top notch. Special thanks Ryan and the crew for all the work that was done. Thank you!
- 5 out of 5Robert Byrnes2 months ago
Roofing was replaced in a very timely manner. The crew did an excellent job replacing the roofing! The crew also did an amazing job cleaning up! I am extremely satisfied and highly recommend LA Roofing when roofing needs replacing!
- 5 out of 5Bruce Hall3 months ago
LA Roofing did a great job, stuck to the schedule and the project manager Ryan kept me updated regularly as the team progressed. Got it all done in one day and did a great job cleaning up the property. Thanks!
- 5 out of 5Karen Gaudio4 months ago
I had water coming down through my kitchen window during that heavy rain storm we had 2 weeks ago. I called LA Roofing Ryan came out and thoroughly inspected the roof and gutters, even though he could not duplicate the problem using a hose, …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you so much for your kind words and for taking the time to share your experience! We’re glad Ryan was able to thoroughly inspect everything and help address the issue. Heavy storms can definitely put a lot of stress on gutters, so we’re happy he could get them cleared out and give you peace of mind. We truly appreciate your trust in LA Roofing, and please don’t hesitate to reach out if you ever need anything in the future—we’re always here to help. Thanks again for choosing us!
- 5 out of 5Kathleen olko4 months ago
Thank You so much for all your hard word. Ryan Soares was wonderful , and his crew was wonderful as well .They all worked very hard and did the most amazing job. Thank you so much LA Roofing.. Kathleen Arzt
- 5 out of 5Barbara Howard4 months ago
A few few weeks (March 2026), I had my roof replaced by LA Roofing. The professionalism I experienced from the beginning steps with the inspection of the roof to the end result was impressive, respectful and reassuring. The project manager Ryan was attentive to my concerns throughout this process. The new roof looks great. I would recommend LA Roofing to anyone looking for a responsible, reliable roofing professional.
- 5 out of 5andrew n4 months ago
Luis and his team came out on short notice to take care of damaged siding. Very responsive
The latest post from this business
Posted by LA ROOFING LLC to their own Google profile 3 weeks ago. Their words, not ours.
Roof Inspection Completed in Farmington, Connecticut Another homeowner in Farmington CT trusted LA Roofing LLC for a professional roof inspection and estimate. After evaluating the condition of the roof and explaining the best options, the homeowner chose our team to complete the roofing project. LA Roofing LLC provides professional: • Roof Replacement • Roof Repairs • Siding Installation • Gutter Installation Proudly serving Farmington and surrounding Connecticut communities with reliable exterior home improvement services.Mar 13, 2026Learn more
What LA ROOFING LLC says about itself
Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.
Licensed
“…Certified We operate as a fully licensed and insured roofing and siding…”
Insured
“…We operate as a fully licensed and insured roofing and siding company in…”
Warranty offered
“…in Massachusetts) so your home is guaranteed to be properly protected! If you…”
States a founding year
“…Across Connecticut & Massachusetts Since 2013 Renowned for being the leading local…”
Free estimates
“…1 Media Room 2 Financing Service Areas Free Estimate Services Roof Repair Roof Leak Repair…”
Financing available
“…If you wanna learn more about our financing options speak with a roofing expert now and…”
24/7 emergency call-out
“…and responsive team is available 24/7 to help you choose the best course of…”
Other roofers in New Britain
Ranked by how many ratings Google has counted.
| Roofing contractor | Google average | Ratings counted | One and two star | Contact |
|---|---|---|---|---|
| A1 Home Improvementroof replacement, answering questions, responsive staff4.9687 ratings1.9% one and two star(860) 750-9472 | 4.9 | 687 | 1.9%13 of 687 | (860) 750-9472 |
| Carden Home Improvementanswering questions, insurance process, siding4.9360 ratings1.1% one and two star(860) 406-7294 | 4.9 | 360 | 1.1%4 of 360 | (860) 406-7294 |
| BEST CONNECTICUT ROOFING LLCroof replacement, fast completion, efficient crew5.0255 ratings0.8% one and two star(203) 442-4165 | 5.0 | 255 | 0.8%2 of 255 | (203) 442-4165 |
| BNF Construction LLCinsurance coordination, siding, new roof5.0212 ratings0.9% one and two star(860) 215-2842 | 5.0 | 212 | 0.9%2 of 212 | (860) 215-2842 |
| Epic Exteriors LLCinsurance claim assistance, seamless process, responsive staff5.0204 ratings0% one and two star(860) 925-7663 | 5.0 | 204 | 0%0 of 204 | (860) 925-7663 |
| Modern Restorationprofessional staff, roof replacement, insurance handling5.0113 ratings0% one and two star(860) 863-8473 | 5.0 | 113 | 0%0 of 113 | (860) 863-8473 |
Where this page comes from
Every figure above is Google’s, captured on 24 September 2026. The star average and the 382 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 382, of which 332 have any text — and it is not everything Google shows.
Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.