Innovative Roofing

All 8 of the one and two-star reviews we hold for Innovative Roofing, most recent first.

• 1 out of 5C Ma month ago

  By far THE WORST roofing company. Not only did it take them over 6 months to finish the roof job, it is horrible. I have had issue after issue. From the get-go, I had to call this company back many times as there were so many issues with what I could see from the ground. I contacted them to submit a claim on the warranty, as literal birds are getting in, they told me it was not covered by warranty and that I needed to pay $500 for a custom piece of flashing as well as labor. I contact Pyramid roofing for insight, they could not believe the corners that were cut and how poorly the installation was. I will be reporting this to the BBB and blowing every whistle possible to get the word out on this company. There is so much more I want to say about how horrible it was working with them. Check out BBB, as my family is not the only one to be deceived by Innovative roofing. Another note, Google had locked reviews on this account due to the “suspicion of fake reviews.” I finally see the block has been removed, so here I am FINALLY getting to paint a REAL visual of what working with this company is like. Do yourself a favor, run away from this company.

  Reply from the business

  Thank you for your feedback. We take every customer's concerns seriously, and we are disappointed to read about your experience. At this time, we are unable to identify your project based on the information provided in your review, and we cannot locate you in our records. We would appreciate the opportunity to investigate your concerns and determine exactly what occurred. Please contact our office directly at 402-512-4200 or email info@innovativeroofing.com with your name, property address, or project information so our management team can review your file. If any workmanship issue exists that falls under our warranty, we will evaluate it according to the terms of your agreement. Our goal has always been to provide quality workmanship and stand behind our work, and we welcome the opportunity to address legitimate concerns directly. We encourage you to contact us so we can work toward a resolution.

• 1 out of 5rene lemus espinosa4 months ago

  My experience back in 2022 was terrible with these guys. They gave me an initial estimate for 8k, they then found out the insurance had given me a check for 13k, well guess what they reached out to the insurance and took the whole 13k. What happened to the initial estimate of 8k? This company is not honest. Never again will I use them.

  Reply from the business

  Hi Rene, We find it unusual that concerns from a project completed in 2022 are being raised now in 2026, especially when everything was reviewed, approved, and signed off on at the time of completion. To clarify for anyone reading—when an insurance claim is involved, the final scope and cost are determined by the insurance-approved estimate, not the initial inspection range. Adjustments between an initial estimate and final claim are normal and required to properly restore the property according to insurance standards. At no point are funds “taken.” All payments are processed in accordance with the insurance company’s approved scope and the signed agreement with the homeowner. We stand behind our work and our process. If there are any genuine questions, we’re always available to review the full file and provide complete transparency. – Innovative Roofing

• 1 out of 5Del Mar Apartmentsa year ago

  Unethical Sales Practice and Inadequate Tarping Unfortunately, I relied on Google's 5-star reviews when soliciting Innovative …

  Google cut this review short. The full text is on their Google profile.

  Reply from the business

  Dear Del Mar Apartments, Thank you for taking the time to share your feedback. While we regret that you feel dissatisfied with your experience, we believe it’s important to clarify some points and provide additional context. From the beginning, our team worked diligently to provide you with accurate information and options regarding your roofing needs. However, it’s clear from your review that there were significant communication gaps. Regarding the tarping, we responded promptly to your concerns and offered to correct the issue, but it appears you opted to hire another contractor instead. As for the quote provided, we clearly outlined the cost difference for impact-rated shingles, which are typically more expensive than non-impact-rated options. We also explained how your insurance coverage applied. At no point did we recommend any unethical practices, as we strictly adhere to all laws and ethical standards. It’s worth noting that your dissatisfaction seems to stem, in part, from a reluctance to pay the invoice for the work we performed. While we understand that every homeowner has their own budget and priorities, we stand behind the accuracy of our quotes and the professionalism of our sales team. We strive to provide every customer with exceptional service, and we regret that we could not meet your expectations in this instance. If you’d like to discuss this matter further or have any outstanding concerns, we welcome the opportunity to speak with you directly. Best regards, Ramiro Ortega CEO, Innovative Roofing

• 1 out of 5Kylea year ago

  I called them when I noticed some hail damage on the vents on my roof. Guy came out from Innovative and looked at everything and said I had roof damage on 3 of the 4 slopes. I put in an insurance claim and adjuster came out, as did the …

  Google cut this review short. The full text is on their Google profile.

  Reply from the business

  Dear Kyle, Thank you for taking the time to leave your feedback. We provided a free inspection to identify any potential hail damage to your roof, including the vents, and shared our findings with you. While we work for homeowners and not insurance companies, it’s ultimately up to the insurance adjuster to determine what they deem sufficient for coverage. It’s unfortunate that our efforts to help you resulted in dissatisfaction, but we stand by the fact that we provided a professional service at no cost to you. We believe your review may not accurately reflect the value and integrity of the service we provided. We remain committed to helping homeowners identify storm-related damage and providing honest assessments. Sincerely, Ramiro Ortega CEO, Innovative Roofing

• 1 out of 5Brad Ashbya year ago

  I met with an estimator on Friday, was promised a bid no later than Tuesday. It is now Thursday and still no bid. …

  Google cut this review short. The full text is on their Google profile.

  Reply from the business

  Thank you for your feedback. We apologize for the delay in getting your estimate and understand your frustration. That said, it’s worth noting that during our conversation, there were suggestions for a discount before any work or agreement had been made. Combined with the fact that you’ve mentioned parting ways with previous contractors, it raised some concerns on our end. We take pride in working with homeowners who are looking for fair, professional partnerships. We wish you the best moving forward.

• 2 out of 5Michael Hushawa year ago

  Call for a roof repair, not replacement. Came that same day. Very professional and a nice person. Explained everything in detail. Said they would email me with itemized details of the estimate the next day. Never heard back. I had another company come out and do the job.

  Reply from the business

  Thank you for your feedback, Michael. We're glad to hear that you found our technician professional and informative. However, we sincerely apologize for the lack of follow-up regarding your estimate. This is not the standard of service we strive for, and we appreciate you bringing this to our attention. Your experience will help us improve our communication moving forward.

• 1 out of 5kalliope Anthisa year ago

  Non professional at all they didn’t do good job

  Reply from the business

  Hi Kalliope, We take feedback seriously and always aim to provide top-tier service. However, we weren’t able to find your name or project in our system. If you believe this is in error or you’re using a different name, please reach out to us directly at 402-512-4200 or info@innovativeroofusa.com. We’d be happy to look into it and address any concerns you may have. — The Innovative Roofing Team

• 2 out of 5Laurie AndersonEdited a year ago

  Start to finish this was a nightmare. I had an amazing salesman, that worked hard and spent countless hours taking pictures, emailing, and communicating with me, and the insurance DESK adjuster. Day of re-roof, I am told they have to apply OSB sheathing. No argument, and no exceptions and not to worry as they will supplement for the insurance. I didn't give approval, but I guess I didn't have a choice. Innovative hired a subcontractor to complete my roof even though they state they do not do that. None of the vents previously on the roof were replaced. Two whirly birds were placed side by side. Shingles curled up! I had severe condensation due to improper ventilation which I sent pictures and emails to Ramiro and Dave for weeks. Dave completed another inspection with pictures to justify installation of the venting, and removal on one whirly. Mark the Innovative Roofing repair person inspected based on Dave's report from his pictures. I had to wait for him to get approval to do the repairs on a different day. Mark hand glued many shingles, installed the vents, and I was told did some caulking. There is still significant shingle damage visible. Sheathing is not 100% approved because of the lack of pictures with measurements. Four pictures of various spots, not full roof pictures were submitted to the insurance company. A building permit was gotten after the reroof was completed, and I complained they didn't have one. Dave tried to tell me they have 60 days after the job was completed to get a building permit. To top it off, the waste for the project was around 16% and the invoice sent included work and charges not for Innovative Roofing. I will update the review when everything is said and done. I am told it is still work in progress. UPDATE: After posting the review, the communication and teamwork with upper management increased significantly. This communication allowed us to complete the claim with approval. I can say the majority of the issues hav

  Google cut this review short. The full text is on their Google profile.

  Reply from the business

  Dear Laurie, Thank you for taking the time to speak with me and share your concerns. I truly appreciate the opportunity to address your feedback and clarify some points about your experience. First, I want to emphasize that we worked tirelessly to ensure your roof was approved and paid for by your insurance company. This process involved multiple inspections and extensive communication with adjusters to advocate for your claim. While there were delays in communication from the insurance side, we remained committed to securing the best outcome for you. Regarding your concern about subcontractors, I’d like to clarify that we do have our own dedicated crews who handle the majority of our projects. In situations where we are overwhelmed with work, we may bring in subcontractors to ensure we meet our customers' expectations and project timelines. However, I want to reassure you that the quality of work and the warranty are always our responsibility—not the subcontractor’s. We stand behind every project, regardless of who performs the labor, and we are committed to resolving any issues that arise. I understand that certain aspects of this process didn’t meet your expectations, and I take your feedback very seriously. Please know we are addressing all outstanding concerns and will ensure that the final result reflects the quality we pride ourselves on. Thank you again for your patience and for allowing us the opportunity to clarify and improve. If you have any additional questions or need further assistance, I am always here to help. Best regards, Ramiro Ortega- CEO

• insurance process40
• respectful staff23
• smooth process22
• estimate19
• gutter replacement8
• storm damage repair5
• no pressure sales4
• fast roof replacement3
• leak detection3
• shingle replacement2

14 more of the 353 reviews we hold text for, most recent first. We do not hold every review Google has.

• 5 out of 5Yvette Guerreroa day ago

  Alondra's awesome highly recommended!

  Reply from the business

  Hello Yvette Guerrero, we are so happy you were pleased with our Innovative Roofing team in Douglas County. Thank you for your support of the our roofing company in Omaha.

• 5 out of 5Mlr 2Xxa day ago

  Alondra's awesome highly recommended!

  Reply from the business

  Thank you Mlr 2Xx for choosing Innovative Roofing. We are committed to our customers and their peace of mind. If your friends or family are in need of a roof inspections, roof repair, Roof Replacement, or New Roof Installation, we would be happy to help them.

• 5 out of 5Kiwi_and_pickles 1a day ago

  Alondra is awesome highly recommend innovative for all roofing needs!

  Reply from the business

  Thank you Kiwi_and_pickles 1 for choosing Innovative Roofing. We are committed to our customers and their peace of mind. If your friends or family are in need of a roof inspections, roof repair, Roof Replacement, or New Roof Installation, we would be happy to help them.

• 5 out of 5Beloveda day ago

  Alondra, very hard work and very friendly.

  Reply from the business

  Hello Beloved, thank you for the great feedback! We are dedicated to providing every customer with cutting-edge roofing solutions. We appreciate you taking the time to share your experience with Innovative Roofing in Omaha, NE.

• 5 out of 5james haydena day ago

  alondra’s great! would recommend !

  Reply from the business

  Hello james hayden, thank you for the great feedback! We are dedicated to providing every customer with cutting-edge roofing solutions. We appreciate you taking the time to share your experience with Innovative Roofing in Omaha, NE.

• 5 out of 5Knucc Evansa day ago

  Alondra’s great highly recommend!

  Reply from the business

  Hello Knucc Evans, thank you for the great feedback! We are dedicated to providing every customer with cutting-edge roofing solutions. We appreciate you taking the time to share your experience with Innovative Roofing in Omaha, NE.

• 5 out of 5Kenya Heatha day ago

  Alondra was time efficient and quality of work was immaculate!!!!!! Highly recommend her services!!

  Reply from the business

  Hello Kenya Heath, thank you for the great feedback! We are dedicated to providing every customer with cutting-edge roofing solutions. We appreciate you taking the time to share your experience with Innovative Roofing in Omaha, NE.

• 5 out of 5Yuot Jamesa day ago

  Alondra is great highly recommend !!!

  Reply from the business

  Yuot James, we are so grateful for your kind words about Innovative Roofing. We strive to provide top-quality roofing services and customer service to the Omaha Community. We truly appreciate you choosing and trusting us!

• 5 out of 5Alaina Cooksa day ago

  Alondra was very helpful explaining all our choices. & we love our new roof! I recommend innovative!

  Reply from the business

  Thank you Alaina Cooks for taking the time to share your experience with Innovative Roofing. Customer satisfaction is always a top priority. In fact, we have been recognized as the leading choice for roofing services in Omaha, NE.

• 5 out of 5Alonso Cooksa day ago

  Alondra is an amazing young lady very knowledgeable & help me through the whole process! Highly recommend innovative roofing!

  Reply from the business

  Alonso Cooks, we are so grateful for your kind words about Innovative Roofing. We strive to provide top-quality roofing services and customer service to the Omaha Community. We truly appreciate you choosing and trusting us!

• 5 out of 5William Gonona day ago

  Innovative is the best roofing company ask for alondra! She will take care of you!

  Reply from the business

  William Gonon, we are so grateful for your kind words about Innovative Roofing. We strive to provide top-quality roofing services and customer service to the Omaha Community. We truly appreciate you choosing and trusting us!

• 5 out of 5franklin pelaeza day ago

  Great help! Alondra is awesome ask for her! I highly recommend innovative roofing!

  Reply from the business

  franklin pelaez, we are so grateful for your kind words about Innovative Roofing. We strive to provide top-quality roofing services and customer service to the Omaha Community. We truly appreciate you choosing and trusting us!

• 5 out of 5Carlos Marqueza day ago

  Alondra worked with our family & im supper happy with our new roof! Go innovative!

  Reply from the business

  Hello Carlos Marquez, thank you for the great feedback! We are dedicated to providing every customer with cutting-edge roofing solutions. We appreciate you taking the time to share your experience with Innovative Roofing in Omaha, NE.

• 5 out of 5James Jones'a day ago

  Alondra helped me she's amazing . I will always recommend innovative roofing!

  Reply from the business

  Thank you James Jones' for taking the time to share your experience with Innovative Roofing. Customer satisfaction is always a top priority. In fact, we have been recognized as the leading choice for roofing services in Omaha, NE.

Seen shingle or hail damage after recent storms? Innovative Roofing in Omaha offers free roof inspections, 24/7 emergency response, and insurance-claim support to make storm damage repair simple. Let us assess your roof and recommend a durable solution.7 hours agoLearn more

• Licensed

  “…crews handle every job with the same licensed team, premium Malarkey materials, and…”

• License number shown

  “…Rd Omaha, NE 68104 Our Roofing License License No: 44034-25 BBB Accredited, A+ Rating Primary…”

• Warranty offered

  “…with the same crew and a 10-year warranty on every single job. Local Omaha…”

• States a founding year

  “…/ Omaha Top Roofing Company in Omaha Since 2013 From Quick Roof Repair to Complete…”

• Free estimates

  “…days See Us in Action and Get Your Free Estimate Innovative Roofing has been…”

• 24/7 emergency call-out

  “…OOF Availability: Same-Day Inspections, 24/7 Emergency Response Non-emergency…”

• Mentions the BBB

  “…Roofing License License No: 44034-25 BBB Accredited, A+ Rating Primary Service Area…”