Roofing contractor
GoTo Roofing, Inc.
6250 Jackson Rd, Ann Arbor, MI 48103
- Google average
- 4.9
- Ratings counted
- 477
- One and two star
- 8 of 477(1.7%)
- Michigan median
- 2.5%
The first three are Google’s own figures for GoTo Roofing, Inc., read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Michigan roofers we list with enough ratings to compare.
Rating breakdown
| 5 | 454 | 95% | |
|---|---|---|---|
| 4 | 15 | 3% | |
| 3 | 0 | 0% | |
| 2 | 3 | 1% | |
| 1 | 5 | 1% |
About typical — the typical roofer in Michigan sits at 2.5%. A higher share is a reason to read the critical reviews below, not a verdict.
The critical reviews
The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.
All 6 of the one and two-star reviews we hold for GoTo Roofing, Inc., most recent first.
- 1 out of 5Thomas Ziola month ago
Very disappointed with the roofing work on our expensive home. Can't give details because we are suing for damages.
Reply from the business
We take pride in our workmanship and in treating every customer with professionalism and respect. Because this matter is currently involved in active legal proceedings, we cannot comment on the specific allegations made in this review. We are confident that the facts will be addressed through the appropriate legal process and will refrain from discussing the matter publicly.
- 1 out of 5D BL2 months ago
Had multiple leaks on a 4 year old roof. Part of this was because some flashing was installed incorrectly. I called last Aug/Sep to schedule a warranty inspection, was told I’d get a call back. Never did. Called again and left a message, …
Google cut this review short. The full text is on their Google profile.
- 1 out of 5Brian Gilmorea year ago
The initial consultation regarding gutter installation was conducted, and the specifications included a unique color requirement. Assurance was provided regarding the use of quality edge colors. Following the measurement and pricing phase, …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Mr. Gilmore, we are very sorry that we were unable to provide the service you hired us for and that your expectations were not met.
- 1 out of 5Jurgen B Jansen4 years ago
Unfortunately I cannot recommend this business. They do not care for the long term well-being of your property. Goto gets the work done on time, followup and take care of the most issues as long as they are cosmetic, but will not fix or …
Google cut this review short. The full text is on their Google profile.
- 2 out of 5Philipp Ruhland4 years ago
Had Austin come out to give an estimate on siding, gutters and windows. He took all the measurements and he wanted to talk to Scott and get back to me. Never heard of them even after emails and leaving voicemails.
- 2 out of 5Josh Razgunas5 years ago
I want to start by saying that I am not a customer of GoTo Roofing. My neighbor is a customer of this company. The reason I'm writing this review is because GoTo Roofing did not clean up after themselves. They left my yard with plastic and roofing material all over. My house was built the same year as my neighbors and I will likely be replacing my roof within a few years, I don't think I will be using this company. As far as performance of job, the neighbors new roof looks great and the job was completed within a few days, so that's impressive. I just wish they would have respected the area around them, and not limited themselves to only cleaning what fell in the customers yard.
Reply from the business
Mr. Razgunas, I am sorry to learn of the trash that was left in your yard. I appreciate you bringing it to our attention so that we may make it right! If you would please call our office and provide me with your address, I will send someone to take care of that promptly. Our office line is (734) 627-7663 and you can ask for Jessi.
What reviewers keep mentioning
Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.
- siding36
- polite crew17
- skylight replacement14
- landscaping protection10
- color selection9
- quick installation7
- expert installation6
- shingle options5
- roof removal3
- barn roof replacement2
Other reviews we hold
14 more of the 407 reviews we hold text for, most recent first. We do not hold every review Google has.
- 5 out of 5natalie mussato3 days ago
It was time for a new roof. I met Austin at the Builders and Remodelers Association of Greater Ann Arbor expo at the Washtenaw County Fairgrounds. Got a few quotes and the quote from GoTo was comparable for this area (I might even go so far as to say it was better than that). Everything from start to finish was great. The crew arrived on time, was quick with getting the work done, and did a perfect job cleaning up the site. The roof itself has a great warranty and looks fabulous. Highly recommend their services.
Reply from the business
Natalie, we appreciate your detailed review! Thank you so much for sharing your experience with others!
- 5 out of 5John Redente3 days ago
We have used GoTo Roofing for many years. We bring them out to all of our jobs and they tackle everything from patching roofs on remodels, to timing in the new roofs on our additions. The front office staff are always great and their management and crews make sure our projects get dried-in in a timely manner. They have handled some of our most challenging tie-ins and our biggest and most complicated metal roof jobs. We can always count on the team at GTR to work with us and their relationship is part of the teamwork that brings our projects to completion.
- 5 out of 5Roger Gilliea week ago
These guys were great. Very knowledgeable at the assessment time, and nicely detailed at the time of repairs. This was for wood trim around a very high chimney. The lead was a clear and thorough communicator. He gave updates during the job and a recap after. They cleaned up nicely, and seemed to have fun during the work too. Top notch.
Reply from the business
That's awesome to hear, Roger! Thank you so much for leaving a review!
- 5 out of 5Pamela Hackney2 weeks ago
They came at at 6:53 AM and didn’t leave until 9:30 PM. Needed board replacements. Plus 3 small skylights replaced. Very pleased with results. Roof was 28 yrs old and in bad need of replacement. It was a lot of work! Can recommend.
Reply from the business
Thank you so much, Pamela, for sharing your experience and providing a recommendation to others!
- 4 out of 5Phill2 weeks ago
The end price is what I was quoted in the beginning. The job was completed in an efficient manner.
Reply from the business
Thank you, Phil. We're happy to hear that our roof replacement services met your needs without any unexpected costs. We'd love to know what we could have done better or differently to earn that 5th star!
- 5 out of 5Ken Colemana month ago
Although my project was very small, and other companies didn't even want to bother whith it, GoTo Roofing did a great job for me. Very professional, on time with commitments and fast work. Glad I found them. Thanks.
Reply from the business
Ken, we are glad you found us, too! We appreciate your business and are grateful for sharing your experience with others. Thank you!
- 5 out of 5Art Beckmana month ago
Great quality work at a good price. Cleanup after the job was finished was excellent. I highly recommend GoTo Roofing.
Reply from the business
Thank you, Art! It was a pleasure assisting with your roofing needs.
- 5 out of 5Monica Faza month ago
Hassan, was great coming out with a drone to look at my roof. He was professional and did a great job explaining things. Justin was great with his communication and keeping me informed. Great price and they did an amazing job. I will look to them in the future to do my siding on my house.
Reply from the business
Thank you so much for your kind words, Monica! We are ecstatic that you are pleased with our work and look forward to helping with your future siding needs!
- 5 out of 5Bonnie Taylor2 months ago
Thanks to GO TO ROOFING. So glad I met your company at the Jackson home show. You worked with me and provided great information to help me make a decision. Your work ethic and dedication is appreciated and not found in all companies. My roof was completely done in one day removing all the bad wood and shingles in one day. I finally didn't have to worry about leaks in my kitchen ceiling. Thanks to Austin, Daniel and Scottie for everything.
Reply from the business
Bonnie, we are so happy that we were able to answer your questions and provide you with a clear direction for your roof replacement. Thank you for sharing your experience!
- 5 out of 5Mary Daniels4 months ago
In 2025 we had this company replace our siding and gutters. The owner himself came out to give us a quote for their service. The price was very competitive and the professional way he took us through the work to be done was outstanding in every aspect. This year we had a new roof installed and his son mirrored the professionalism this company has. We would highly recommend Barnett to anyone looking to use their services and deal with such a great company.
- 5 out of 5Darren H4 months ago
Very professional and on top of things. Well run operation. Even came back and went the extra mile on some things that were not technically their responsibility. Highly recommend
Reply from the business
Thank you for the recommendation, Darren! We greatly appreciate it!
- 5 out of 5Sarah Thomas4 months ago
Everyone at this office is so incredibly kind and always responds promptly to my questions! They were able to get my roof done on short notice last summer so I wouldn’t have a lapse in homeowners insurance, were reasonably priced for an extensive project, and did such an amazing job. Cannot recommend this team enough!
Reply from the business
Thank you so much for your kind words and lovely review, Sarah!
- 5 out of 5Junior FreemanEdited 5 months ago
New Roof A+
Reply from the business
Thank you, Junior!
- 5 out of 5Torben Phillips5 months ago
Scott, Steve and the folks at GoTo are really great folks. I had them do a new roof on a house I bought as I moved to the state and the roof went on well. They were able to remedy a lack of ventilation with the replacement, as well as fix some degraded decking and add proper flashing for my chimney. When I did have a leak pop up in the spring, they were able to come out and resolve that, as well as inform me about issues with the chimney bricks that contributed to the issue. They even were able to suggest a good mason to me to follow up with regarding the brick work. Overall, they're priced well, use good materials, do prompt and quality work, stand behind their work, and even go the extra step to inform the customer about other issues needing resolved. I'll definitely be reaching out to these guys in the future for windows, doors and siding. Very quality company!
Reply from the business
Thank you, Torben, for the kind words. We look forward to assisting with your future projects!
The latest post from this business
Posted by GoTo Roofing, Inc. to their own Google profile 3 days ago. Their words, not ours.
2 days ago
Other roofers in Ann Arbor
Ranked by how many ratings Google has counted.
| Roofing contractor | Google average | Ratings counted | One and two star | Contact |
|---|---|---|---|---|
| Victors Home Solutionsroof replacement, polite staff, thorough inspection4.85,015 ratings5.4% one and two star(734) 442-2345 | 4.8 | 5,015 | 5.4%270 of 5,015 | (734) 442-2345 |
| Mr. Roofwarranty, estimate, answering questions4.41,178 ratings11.9% one and two star(734) 557-8002 | 4.4 | 1,178 | 11.9%140 of 1,178 | (734) 557-8002 |
| Roof Advancethorough inspection, estimate, new roof installation5.0432 ratings0.5% one and two star(734) 219-4988 | 5.0 | 432 | 0.5%2 of 432 | (734) 219-4988 |
| Roofman USAquick work, estimate, gutter replacement4.9371 ratings2.4% one and two star(734) 662-3300 | 4.9 | 371 | 2.4%9 of 371 | (734) 662-3300 |
| Rapid Roofingroof replacement, warranty, thorough inspection4.8338 ratings3.6% one and two star(734) 927-9073 | 4.8 | 338 | 3.6%12 of 338 | (734) 927-9073 |
| Neighborhood Roofingroof replacement, fair pricing, initial inspection5.0329 ratings0.3% one and two star(734) 994-6500 | 5.0 | 329 | 0.3%1 of 329 | (734) 994-6500 |
Where this page comes from
Every figure above is Google’s, captured on 24 September 2026. The star average and the 477 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 478, of which 407 have any text — and it is not everything Google shows.
Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.