Roofing contractor
Avalon Roofing and Exteriors
5017 Division Ave S, Grand Rapids, MI 49548
- Google average
- 4.2
- Ratings counted
- 701
- One and two star
- 131 of 701(18.7%)
- Michigan median
- 2.5%
The first three are Google’s own figures for Avalon Roofing and Exteriors, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Michigan roofers we list with enough ratings to compare.
Rating breakdown
| 5 | 519 | 74% | |
|---|---|---|---|
| 4 | 36 | 5% | |
| 3 | 15 | 2% | |
| 2 | 22 | 3% | |
| 1 | 109 | 16% |
Much higher than most — the typical roofer in Michigan sits at 2.5%. A higher share is a reason to read the critical reviews below, not a verdict.
The critical reviews
The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.
8 of the 95 one and two-star reviews we hold, most recent first.
- 1 out of 5Daniel Aguila3 days ago
One of the workers here came into the gas station driving the company truck wearing a Mexico national team baseball hat that I was working at last night and threatened me because I asked for his ID for cigarettes. He didn’t leave until I had to dial 911. Mind you that I can’t do age verification manually on the computer which I explained to him MULTIPLE TIMES!!! !!!COMPLETELY UNPROFESSIONAL AND UNETHICAL!!!
- 1 out of 5Timothy Floyd2 months ago
Had a roof reroofed , was supposed have rain and ice barrier on intire roof ,paid for that but yet every winter it has leaked, instead of tearing the roof off and doing it right , they want to act like there is something else is causing …
Google cut this review short. The full text is on their Google profile.
- 1 out of 5Dale Sanborn2 months ago
Reached out online about someone to come out and quote a new roof. No one ever contacted me back...lost my current and any future business opportunities!!! Even if you're too busy or cant do the work, a call back is the respectful thing to do. Waited a week plus, moved on.
- 1 out of 5Kelsey ClackEdited 4 months ago
There was not a leak issue in the photos I provided, that is the damage their crew caused while doing the tear off of the old roof. They were so reckless it caused the ceiling inside the home to come down. We didn't get a well put together crew that was professional and organized. A mini van full of guys wearing hoodies with hoods up and tied in 90+ degree weather showed up at our house. Completely trashed our yard with debris from the tear off of the roof, which they did not clean up, and a microwave in my front yard for their lunches. 7 months later we've got leaks galore. No matter how hard they try to come at me about the excellent roof they installed and how we were the problem; in my opinion the way they do business isn't with integrity or respect for their customers. The roof was in bad shape hence why we were having it replaced but it was not in disrepair just the original roof. I'm not sure why I didn't qualify for the professional crew it sounds like many other customers get but I stand firm that this company is not what they try to prove they are with all their wonderful internet reviews. Lots of excuses as to why our concerns were not valid to them and no accountability for damages they caused. Before I left my one star review they were going to warranty the roof for life after my review it went down to just 5 years. I think that says all you need to know about this company. Issues WERE NOT pre-existing. That was your reckless crew. Not making it right, that's your company. Bad mouthing a customer on the internet just trying to get what is owed to her is bad business for you. If you don't like 1 star reviews that tell the truth about your company DO BETTER.
Reply from the business
Kelsey, Your mom has a Golden Pledge 25 year warranty which is a 25 year Manufacturers warranty you can read the specifications of that online or review the documentation that was sent to her The shingles have a lifetime warranty against manufacturers defect. Avalon also provides a 5year installation and workmanship warranty. As always your Mom is welcome to call into our office to discuss any concerns she may have. We have attempted to reach her but have recieved no response from her.
- 1 out of 5Jordan Schoppen4 months ago
Avalon came out and quoted me $750 to repair a small hole in my garage roof. They were happy to come collect payment from me and assured me they’d reach back out to schedule the work. The next day Avalon contacted us saying they can’t do the job because our roof is “too old.” Thanks for nothing Avalon!
Reply from the business
Hi Jordan! It looks like you worked with our manager to get this job completed! I hope that everything turned out better than you expected! Thanks for choosing Avalon!
- 1 out of 5Melissa SEdited 6 months ago
2/5/2026 - I'm adding to my original review. I have found out many things about this company that are unethical but will only mention one additional. After several years of my venting be off since they replaced my roof in 2019 and going back and forth with Avalon to try and get it fixed, I have given up. I had other roofing companies come out and tell me the ridge vents were cut incorrectly. Avalon finally sent one final person out after approx a couple of years of going back and forth and he agreed the vents were cut incorrectly causing the issue. However, they still wanted to charge me to fix their mistake and kept dragging their feet about fixing the issue saying they wanted me to take my review down first. What a horribly unethical company. Now I have to look at getting my roof fixed due to the damage they caused and possibly even replaced again due to their incompetence. Use them at your own risk and be prepared for a lot of stress. Avalon Building Concepts was contracted to put a new roof on my home in the fall of 2019. I noted to their sales person that before I had extra pop vents installed that I had an issue with one ice dam near my bathroom window. The sales person, Randy?, noted that I should replace the numerous pop vents with ridge vents on both the peaks. I noted that I was concerned about one ridge vent providing the same air flow as all the pop vents I had and asked about having a couple of the newer ones left in. He said it was not needed as he “guaranteed” the ridge vent would be enough air flow. I again noted I would prefer a couple of the pop vents be left in. I signed the contract and didn’t notice that he didn’t amend it to leave in a couple pop vents so that was my fault for not catching it. The winter of 2019-2020 was a warmer than average winter and I didn’t notice any ice dams. This winter, 2020-2021, was a different story and I had huge ice dams and icicles all over my home. Even when we had numerous days of warmer weath
Google cut this review short. The full text is on their Google profile.
Reply from the business
Melissa, our management team has attempted to get in touch, Please contact us directly at 616-788-2300. - Thank you Amy J
- 1 out of 5Zach W9 months ago
I followed up on a roof inspection after Avalon was sent out to inspect a double wide mobile home. They told the homeowner that the roof was “spongy” and made a very concerning case. They advised the homeowner to replace the roof and decking, all of which would cost up to 30k estimate. After my assessment of the roof I was able to conclude that the roof was within 5years old. A dimensional shingle installed which was upgraded from 3-tab(like the older roofs of the mobile home division). They made the homeowner very concerned about his home and financially stressed about a made up problem. Sounds like Avalon is falsely informing customers to scam them out of their money.
Reply from the business
Zach, We would appreciate more information. Feel free to reach out directly. 616-261-9927.
- 1 out of 5Kimberly HeibelEdited 10 months ago
Avalon put a new roof on my mobile home about six years ago. They charged me $6000 for the roof. After it was out on I had water come through the roof in the kitchen, bath and back bedroom area through the ceiling. I went back and forth with this company to get it resolved. Reported it to the BBB, etc. When someone came out to look at the roof I noticed he was calking a shingle. This company blames me for ice build up when I have had a snow rake to remove snow buildup on my roof. The finger pointing for them is blaming the customer. Time for this business to take responsibility for problems they cause. This company is the worst I've worked with and advise people not to deal with them.
Reply from the business
Originally installed the roof in 2014- Customer called in the winter of 2018 complaining of leaking- it was directly after a large storm with heavy snow and ice loads. We explained to the customer that the source of leaking was ice damming. We then carried out a thorough inspection and made repairs to the roof in the spring of 2019 (all issues appeared to be the result of ice damming and lack of customer care and maintenance in combating ice damming). Ice damming is not an event that is covered under warranty. We made the repairs as a courtsey to the customer.
What reviewers keep mentioning
Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.
- roof replacement75
- siding47
- polite staff37
- estimate36
- insulation18
- window installation15
- soffit replacement10
- reasonable pricing6
- no pressure sales5
- egress window installation2
Other reviews we hold
14 more of the 502 reviews we hold text for, most recent first. We do not hold every review Google has.
- 5 out of 5Ben Beveran hour ago
I met with Caleb and reviewed my projects including a roof of the house and shed. We also discussed an insulation project as well. Caleb was honest, informative and spent a couple hours on a Friday night discussing my project with me. He provided a fair & honest quote for the project. If you are thinking about a roofing or insulation project reach out Avalon Roofing and Caleb! I will definitely consider them for future projects on my home.
- 5 out of 5Andrew Gallavanan hour ago
Art is a great person to work with! We really liked having him in the home; he was great with our kids and the dog. He was friendly and didn't push in anyway. It was a great experience working with him.
- 5 out of 5Wendy Petersa week ago
100% satisfaction! We had our roof replaced including the boards underneath, and our gutters replaced. The crew worked together and were very professional. They were very hard workers! They cleaned up everything afterwards!
- 5 out of 5joan moyer2 weeks ago
Our roof inspection and consultation was very informative. We were given possible repairs that may be necessary and what the costs would be. We believe the quote we received was reasonable.
- 5 out of 5Joel Zoerman2 weeks ago
I had a roofing consultation with Mac this morning. He was very thorough and informative. I signed on with them to have it installed soon!
Reply from the business
Joel, We are so glad to hear you had a good experience with Mac! Thank you for choosing Avalon and we look forward to meeting your expectations throughout the whole project! ~Team Avalon
- 5 out of 5Anne Veltema3 weeks ago
I enjoyed working with Mac to receive an estimate on gutters for my home. He answered all my questions with confidence. He was timely with follow-up from providing the estimate to signing the contract. Ultimately it's about making a sale but I didn't feel like I was just a number to meet his quota.
- 5 out of 5Diana Woodworth4 weeks ago
Caleb was the Avalon project consultant for my roof replacement. He is very knowledgeable, answered all of my questions, and provided a detailed estimate. Communication was clear and very pleasant.
Reply from the business
Diana, We are so glad that you had a good experience with Caleb. We strive for excellence every step of the way and look forward to providing the same level of satisfaction throughout your entire project! ~Team Avalon
- 5 out of 5Kathy SchoenEdited a month ago
After my recent project consultation with Caleb, I was able to see what was wrong with my roof, causing the leak in my dining room, and get relevant information to set up my replacement. As always, Avalon came through! Caleb was great to …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Kathy, Thank you for your kind words. We are so glad Caleb met your expectations! We are so grateful for your loyalty to us and hope we can continue to provide you with excellent service! Thank you for choosing Avalon! ~Team Avalon
- 5 out of 5Lana Stevensa month ago
Replacing a deck is a big project, But Caleb and Avalon made it easier. Caleb was easy to talk with and understood what I wanted and helped me with all the details. I would recommend Avalon and Caleb to anyone.
Reply from the business
Hi Lana, Thank you so much for your kind words! We are so happy to hear that Caleb and our crews met your expectations! We truly strive for excellence on every job. thank you for trusting us with your home project! ~Team Avalon
- 5 out of 5Jennifer Zimelisa month ago
Avalon has helped us with a few projects. Emilio is great to work with and he knows his stuff. Mike, Julian and the rest of the installation crew were kind, courteous, explained things thoroughly and cleaned up after themselves. I highly recommend them!
Reply from the business
Hi Jennifer! Thank you so much for your kind words. Our crews strive for excellence from start to finish, so we are glad to hear they came through for you! Thank you for trusting us with your home project! ~Team Avalon
- 5 out of 5Michael Bazana month ago
Company did a great job with explaining materials and service provided. Roof replacement was done quickly and cleaned up well. New roof looks really nice.
Reply from the business
Hi Michael, Thank you so much for your kind review! We are so glad you are satisfied with your project! Thank you for trusting us with your home! ~Team Avalon
- 5 out of 5Richard JohnsonEdited 2 months ago
It was a pleasure working with Emilio on initiating the siding replacement and remodeling of our house. He is a true professional. Paco and his work crew were friendly and a joy to work with. They are true …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Richard, Thank you so much for your kind words! We are so glad to hear that Emilio met your expectations, we strive for this on every job! Thank you for choosing Avalon! ~Team Avalon
- 5 out of 5Arnie AdamczykEdited 2 months ago
Needed a new roof installed to replace leaking one, came out quickly to give an estimate which I was pleased with the response time and detail of the quote and explanation of the work to be done. Crew came out to replace roof, did an …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Hi Arnie! Thank you for your kind review. We are happy to hear the process has been smooth sailing for you so far. Looking forward to working with you on your project! ~Team Avalon
- 5 out of 5John Dughie2 months ago
Our salesperson Emillio knew his stuff. Support staff great. Installers fixed an iffy problem easily. Price very competitive. Wife is happy. *Happy wife/happy life". Life is good and I'd refer Avalon to anyone.
Reply from the business
John, We are so glad to hear that Emilio come through for you! The door looks fantastic, happy to hear that the installers did a good job and that the overall project brought peace to your home! :) ~Team Avalon
What Avalon Roofing and Exteriors says about itself
Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.
States years in business
“…Roofing & Exteriors, we bring over 30 years of experience providing dependable…”
States a founding year
“…Michigan's Top Roofing Contractors Since 1994 West Michigan's Top Roofing…”
Free estimates
“…Contact Us Get a Free Quote! Name Email* Phone Address (Street…”
Other roofers in Grand Rapids
Ranked by how many ratings Google has counted.
| Roofing contractor | Google average | Ratings counted | One and two star | Contact |
|---|---|---|---|---|
| Premier Roofing & Exteriorsroof replacement, answering questions, courteous staff4.91,252 ratings1.7% one and two star(616) 947-3974 | 4.9 | 1,252 | 1.7%21 of 1,252 | (616) 947-3974 |
| Stronghouseroof replacement, siding, responsive staff4.7754 ratings6.0% one and two star(616) 920-6690 | 4.7 | 754 | 6.0%45 of 754 | (616) 920-6690 |
| Victors Home Solutionsknowledgeable staff, inspection, courteous staff4.8715 ratings3.5% one and two star(616) 201-3136 | 4.8 | 715 | 3.5%25 of 715 | (616) 201-3136 |
| Mr. Roof Grand Rapidswarranty, polite staff, siding4.3429 ratings14.0% one and two star(616) 359-6400 | 4.3 | 429 | 14.0%60 of 429 | (616) 359-6400 |
| Sherriff Goslin Roofing Grand Rapidsthorough inspection, efficient crew, insurance issues4.8231 ratings3.9% one and two star(616) 784-1208 | 4.8 | 231 | 3.9%9 of 231 | (616) 784-1208 |
| Skyline Exteriors, LLCroof replacement, siding installation, competitive pricing5.0229 ratings0.4% one and two star(616) 822-7719 | 5.0 | 229 | 0.4%1 of 229 | (616) 822-7719 |
Where this page comes from
Every figure above is Google’s, captured on 24 September 2026. The star average and the 701 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 574, of which 502 have any text — and it is not everything Google shows.
Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.