Roofing contractor
SWF Roofing Inc
1173 Sun Century Rd, Naples, FL 34110
Listed under Bonita Springs, FL
- Google average
- 4.8
- Ratings counted
- 41
- One and two star
- 2 of 41(4.9%)
- Florida median
- 2.5%
The first three are Google’s own figures for SWF Roofing Inc, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Florida roofers we list with enough ratings to compare.
Rating breakdown
| 5 | 38 | 93% | |
|---|---|---|---|
| 4 | 1 | 2% | |
| 3 | 0 | 0% | |
| 2 | 0 | 0% | |
| 1 | 2 | 5% |
About typical — the typical roofer in Florida sits at 2.5%. A higher share is a reason to read the critical reviews below, not a verdict.
The critical reviews
The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.
All 2 of the one and two-star reviews we hold for SWF Roofing Inc, most recent first.
- 1 out of 5Cindi DavisEdited 6 years ago
We just built a brand new house. The builder used SWF Roofing. We hired a home inspector before closing. He listed missing tiles, broken tiles, vents not painted, the way they installed the drip line. I was worried that the work was sloppy. Sure enough, one week after we moved in , the roof over the lanai leaked because they left a big open gap where the rooflines meet. No stucco, nothing. Just a triangular gaping hole was tiled over. Too bad I can’t post that picture. So now we are dealing with water damage for a brand new house. One star should be no stars.
Reply from the business
Hello Cindi. My name is Frank Freeman owner of SWF Roofing. I do apologize for the broken tile and vents not being painted at the time you took possession of your new home. We were not able to complete a final inspection of your roof by then, this final inspection is when the installers are completely done and we change out any broken tile at that point and paint the vents. We leave the painting for last so we know the roof has been inspected. As far as the hole in the stucco we do not do stucco work and my employee never should of pointed that area out to you thinking it was the leak. There was a leak in the valley below and no, there should be no leaks in a new roof but a lot of things can happen to a roof once we are done with the dry in. We did take care of these issues in a timely manner to the best of our abilities at that time. All reviews make us a better company and I thank you for your time.
- 1 out of 5Judith Szpiech7 years ago
I waiting a long time to write this review because Frank the owner told us our roof would look better over time it was a brown tile and is totally streaked with white and is the worst looking roof in Longshore Lakes he promised us it would look better but it does not and I don’t believe it ever will I’m sorry we ever paid them I am so disappointed in how our home looks I am now looking for a company that I can trust to fix this mess I gave one star only because I couldn’t post anything without a star
Reply from the business
Hi Judy, I am sorry the efflerescence has not washed off of your tile yet. It can take over a year or so to do so. It is just a natural occurance in the wet mortar and is unavoidable especialy with your dark color of tile. I have sent a couple of emails with photos to you with no response from you showing how great the roof looks now. I also included the letter from the National Tile Manufacturers explaining what efflerescence is. You are certainly welcome to call me with your concerns. Frank, 239-298-2709.
What reviewers keep mentioning
Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.
- roof replacement5
- workmanship5
- polite crew4
- friendly crew4
- fair pricing4
- responsiveness3
- honest company2
- smooth process2
- fast work2
- cleanliness2
Other reviews we hold
14 more of the 38 reviews we hold text for, most recent first. We do not hold every review Google has.
- 5 out of 5Dan Dishnoa week ago
I'm putting an outdoor kitchen in and my company used SWF to run the exhaust. The crew was great, they identified a few key things on my roof that needed to be repaired. Their pricing was fair, and the owner Frank was great to work with. FL roofs need regular attention, and I will use these guys going forward.
- 5 out of 5doug buto6 months ago
Doug Amis Frank and all his guys did a great job Installing my new roof. I had gotten many …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you Doug for the kind words. We love to get 5 star reviews.
- 5 out of 5Frank Maher8 months ago
I want to thank Frank and his team for their exceptional attention to detail, timeliness and the integrity they displayed throughout my repair. Communication was excellent and included clear pictures and explanations. I will highly recommend this company to my friends and neighbors.
- 5 out of 5Angela Beyera year ago
We had an incredible experience with Southwest Florida Roofing Inc.! Frank and his entire team were absolutely fantastic to work with from start to finish. They were professional, detail-oriented, and went above and beyond to make sure …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Hi Angela Beyer, Seeing that you had a 5-Star experience is the best thing we could hope for! Your review means a lot to us. Thank you for choosing SWF Roofing Inc
- 5 out of 5Bryan Braleya year ago
SWF Roofing is a rare find here in Southwest Florida, too many roofing companies are hacks, the people at SWL Roofing are true professionals. You can't afford to have any mistakes when it comes to your roof (especially during rainy season). …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Hi Bryan Braley, your review means a lot to us. Thank You for the 5 Star review and Thank You for choosing SWF Roofing Inc
- 5 out of 5james bellantia year ago
SWF Roofing Co. I would definitely recommend this company for the workmanship. They were very professional and worked very neatly. Much to our surprise there was no mess or anything left behind. The communication was very pleasant and easy. And Norma made this all happen. It was a pleasure talking with her on the phone. Very satisfied.
Reply from the business
Hi james bellanti, we are grateful that you took the time out to leave us a review. Your feedback helps us to improve service for everyone - SWF Roofing Inc
- 5 out of 5Ryan Mercera year ago
Great company to work with!!!
Reply from the business
Hi Ryan Mercer, thank you for leaving this wonderful review for us!! We are always there for you. Wish you All the Best - SWF Roofing Inc
- 5 out of 5Roxanne Wilmatha year ago
So many roofers to choose from but this company was direct and on point matching their words with their actions. Norma at the desk is a doll!
Reply from the business
Hi Roxanne Wilmath, we couldn't be more appreciative for your 5 star review. It means a lot to us. Thank you for choosing SWF Roofing Inc
- 5 out of 5Robert Garciaa year ago
SWF Roofing did an excellent job. They got it done quickly, cleanly, and it looks great. No mess in the yard, no lingering about for weeks/months. A+++
Reply from the business
Hi Robert Garcia, thanks for taking the time to share your opinion on SWF Roofing Inc. We take pride in giving outstanding service to every customer and we're overjoyed to receive your compliments and appreciation. We are looking forward to working with you again in the future!
- 5 out of 5Lena Croteau2 years ago
Very honest company and great service! Medesto was very thorough and professional.
Reply from the business
Hi Lena Croteau, your review means a lot to us. We always strive to give our best to help our clients. Thank You for choosing SWF Roofing Inc
- 5 out of 5Jeff LambertEdited 2 years ago
SWF Roofing was fabulous to work with. Their communication from the beginning to the end was outstanding. Knowledge of the roofing material I specifically was interested in was great. And the entire process from tear off to the finish product is top notch. Thank you to the owner Frank Freeman for the great experience and I’ll definitely be referring his company .
Reply from the business
Hi Jeff Lambert, seeing that you had a 5-Star experience is the best thing we could hope for! Your review means a lot to us. Thank you for choosing SWF Roofing Inc
- 4 out of 5Dani D2 years ago
The work they do is excellent, but the communication with the field agent is severely lacking. He was hard to get a hold of, seldom returned calls, and made the process difficult.
Reply from the business
Hi Dani D, Thank you for taking the time to leave us your review. Your feedback is what helps us to continuously get better. Thank you for your business. SWF Roofing Inc
- 5 out of 5Mary McCarthy3 years ago
We had an excellent experience with SWF Roofing installing our new roof at a reasonable price. Norma's strong communication kept us informed of the timing, while answering all our questions and explaining the process and stages to …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Hi Mary McCarthy! We're thrilled that you enjoyed your experience with us! Thank you for recommending us! SWF Roofing Inc
- 5 out of 5Linda Paredes3 years ago
Had a fast, smooth and professional experience with SWF Roofing last year when doing our new guesthouse roof. Will use them again!
Reply from the business
Hi Linda Paredes, We are incredibly grateful that you took the time out to leave us this note. Our company values put customer satisfaction as the top priority and we are committed to our customers. Its customers like you that make our job wonderful. We look forward to serving you again.
What SWF Roofing Inc says about itself
Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.
Free estimates
“…Call us for a free estimate today. Call Us Worry Free Protection…”
Family owned
“…As a family-owned, veteran-owned, and locally operated…”
Their site also states: states a founding year, veteran owned.
Other roofers in Bonita Springs
Ranked by how many ratings Google has counted.
| Roofing contractor | Google average | Ratings counted | One and two star | Contact |
|---|---|---|---|---|
| Epic Roofing and Exteriorsanswering questions, courteous staff, inspections4.9471 ratings2.5% one and two star(239) 214-3445 | 4.9 | 471 | 2.5%12 of 471 | (239) 214-3445 |
| Barger Roofinggutters, quick response, timeliness4.9141 ratings1.4% one and two star(239) 423-7663 | 4.9 | 141 | 1.4%2 of 141 | (239) 423-7663 |
| RAMS ROOFING LLCestimates, hurricane ian, respectful team4.6105 ratings8.6% one and two star(239) 221-8752 | 4.6 | 105 | 8.6%9 of 105 | (239) 221-8752 |
| First Response Roofing, Incpleasant staff, follow through, smooth process4.994 ratings1.1% one and two star(239) 963-9657 | 4.9 | 94 | 1.1%1 of 94 | (239) 963-9657 |
| American Building Contractors Insurance Restoration Servicesroofing, roof replacement, insurance claim assistance4.781 ratings7.4% one and two star(239) 334-6069 | 4.7 | 81 | 7.4%6 of 81 | (239) 334-6069 |
| Polaris Roofingfair pricing, quick response, quality roof5.078 ratings0% one and two star(239) 944-0622 | 5.0 | 78 | 0%0 of 78 | (239) 944-0622 |
Where this page comes from
Every figure above is Google’s, captured on 24 September 2026. The star average and the 41 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 41, of which 38 have any text — and it is not everything Google shows.
Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.