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Roof Warden

Roofing contractor

Principal Roofing

16 Industrial Pkwy S #418, Aurora, ON L4G 0R4

Listed under Newmarket, ON

Google average
4.9
Ratings counted
107
One and two star
4 of 107(3.7%)
Ontario median
2.9%

The first three are Google’s own figures for Principal Roofing, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Ontario roofers we list with enough ratings to compare.

Rating breakdown

4.9
107 ratings
Google’s profile shows 106
How the 107 ratings break down, from five stars to one
5
10396%
4
00%
3
00%
2
22%
1
22%
3.7%of these 107 ratings are one or two stars (4)

About typical — the typical roofer in Ontario sits at 2.9%. A higher share is a reason to read the critical reviews below, not a verdict.

The critical reviews

The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.

All 4 of the one and two-star reviews we hold for Principal Roofing, most recent first.

  • 2 out of 5Leanne Hill2 months ago

    I now understand the mixed reviews for Principal Roofing. I contacted the company, received an immediate response, Dean came out and was helpful and informative. I received a quote and was happy to be working with a female owned company. …

    Google cut this review short. The full text is on their Google profile.

    Reply from the business

    Hi Leanne; thank you so much for this feedback. It’s true, I should have been more communicative with you, and I am sorry. With how concerned you were with the look of a downpipe addition that we recommended, I was worried that if we proceeded any further, you might not have been happy with the final outcome. I’m sorry we couldn’t have helped more. Sara

  • 2 out of 5Amira Z8 months ago

    I wish I could rate Principal Roofing in two parts, because our experience was split. Their sales rep Dean deserves 5 stars — he was attentive, knowledgeable, and even improved our home’s venting, which has made a noticeable difference in …

    Google cut this review short. The full text is on their Google profile.

  • 1 out of 5Tartar Sauce2 years ago

    Unfriendly during enquiry call

    Reply from the business

    Hi! This is extremely concerning as I do pay for an answering service so that all calls can be answered 24 hours a day. Can you please email at sara@principalroofing.ca I would like to speak with you directly. Thank you for your help, Sara

  • 1 out of 5EY J3 years ago

    They do not stick to their word. I was told they will send over a quote and that never happened. I tried to call, they said they will call me back and that also never happened.

    Reply from the business

    Thank you very much for bringing this to my attention. As the owner of the company, I want to ensure that everyone is getting 5 star service. Are you able to email me or call so that I can look into this for you so that I can make any internal adjustments to rectify this, so that no one has to go through this again? I do know who you are by the name on this review, so I am unable to search your file. I am sorry that this was your experience. Sara Prince Sara@PrincipalRoofing.ca 289-552-6774

What reviewers keep mentioning

Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.

  • cost17
  • timeliness13
  • eavestrough system8
  • pleasant staff8
  • siding installation5
  • downpipe installation3
  • detailed quote3
  • no hidden fees3
  • diligent roofers2
  • quick repairs2

Other reviews we hold

14 more of the 103 reviews we hold text for, most recent first. We do not hold every review Google has.

  • 5 out of 5Jeff Smitha day ago

    Fast and professional job replacing my roof flashing.

    Reply from the business

    Thank you so much Jeff!!!!

  • 5 out of 5Rudy S4 weeks ago

    Contacted Sara who was extremely helpful about roof repairs after a severe wind storm. Mike came the next day exactly on time and finished repairs in about 20 minutes. He explained that it was only 2 shingles that lifted up and the repairs were minor. He also inspected the entire roof and said it was in good condition and would last another 7-10 years. How's that for honesty. The biggest shock came the next day. I received an emailed invoice for exactly 0 dollars. That's right. They did not charge a dime. I would have happily paid the bill for the peace of mind knowing that my roof was repaired properly and I would not have to worry about it over the winter. Who does that anymore. I had contacted 2 other companies prior to calling Sara and they both were charging a fee just to inspect damage. When the time comes to replace my roof, Principal Roofing will be the only company I call. I have recommended them to family, co-workers, friends and neighbors. Professional, reliable and above all honest. Thank you Sara, Mike and the rest of the Principal roofing team.

  • 5 out of 5Colleen Boykoa month ago

    . Very pleased with quality of work. Everything went like clockwork and my new roof was finished in one day. The staff were professional, pleasant and hard working - 12 hour day. Thank you to all .

    Reply from the business

    Thank you so much Colleen! Your roof looks beautiful! Have a wonderful summer, Sara

  • 5 out of 5Mike Marconia month ago

    I had my roof done a few weeks ago as was extremely pleased with the work done. Great experience with everyone at Principal Roofing including Sara which kept me updated with work being done. Thanks again to everyone at Principal

    Reply from the business

    Thank you so much Mike!!! What a wonderful review. I hope you have a wonderful summer, Sara

  • 5 out of 5Paula Cook2 months ago

    Sara and her team did a fabulous job. The quote was accurate and in line with great products. They started the job when they said they would. They cleaned up the site every day before they left. Sent me drone photos of the finished product …

    Google cut this review short. The full text is on their Google profile.

    Reply from the business

    Thank you so much Paula!!! It was truly a pleasure to work with you! Sara

  • 5 out of 5jeff mcadam2 months ago

    Did a really good job. Very happy with there service.

    Reply from the business

    Thank you so much Jeff! It was a pleasure working with you as well! Have good night Sara

  • 5 out of 5Race Life2 months ago

    Thank you for a great and quick service.

    Reply from the business

    Thank you so much!!!!!

  • 5 out of 5Candis Babcock3 months ago

    Needed an emergency roof repair and Sara and the team were amazing. Quick response to our initial call and had Dean out quickly to assess the situtation and help us mediate damages until they could arrive. The crew showed up to start on a …

    Google cut this review short. The full text is on their Google profile.

    Reply from the business

    Thank you so much Candis! We have the best clients. Everyone was understanding to move their projects so we could have all hands on deck to get your roof water tight. Sometimes projects just can’t wait! We look forward to working with you again! Have a great day, Sara

  • 5 out of 5Gayle Harwood3 months ago

    From Dean getting us our quote to Sara helping us schedule the work and Clay making our property look awesome ! You would never know the roof was replaced other than the shingles looking great ! everything was cleaned up ! We highly recommend Principal Roofing ! This won't be the last time they hear from us :)

    Reply from the business

    Thank you so much Gayle!!!! What an awesome review!!! Looking forward to working with you again! Have a great day! Sara

  • 5 out of 5Darlene Vloet4 months ago

    Principal roofing did a fantastic job on my new gutters and additional roof repairs. Everyone involved was professional, responsive and provided an exceptional result. I am very happy with their work and will use them again for a siding project. Than you Sara and team !!

    Reply from the business

    Thank you so much Darlene!! Can’t wait until our next project to beautify your house! Have a great day! Sara

  • 5 out of 5Andrea Leo4 months ago

    Principal Roofing handled our repair project quickly and efficiently. They first provided helpful advice on the best way to address the damage—not only fixing the current issue but also preventing it from recurring in the future. A service team was on-site within 24 hours of my initial call to complete the repairs.

    Reply from the business

    Thank you so much for your wonderful review Andrea!!!!

  • 5 out of 5rob k5 months ago

    quick and professional service , friendly staff . Received call from Sara soon after the inspection to review recommendations and once we decided on what should be done , she had crew back out next day to complete the work. Crew was …

    Google cut this review short. The full text is on their Google profile.

    Reply from the business

    Thank you so much Rob for the wonderful review. It was a pleasure working with you and looking forward to future projects! Have a great day, Sara

  • 5 out of 5Ian Beck5 months ago

    Raccoons were tearing up my roof. I called this morning and this afternoon the roof was repaired! Excellent service. Well done Principal Roofing!

    Reply from the business

    Thank you so much! Yes, you can’t leave a roof open when it’s raining so we try our best to get there as soon as we can! Have a great day!

  • 5 out of 5Luis Blanco5 months ago

    Efficient and reliable. Quick response, short time to provide the quote and good advice. They started the repair the same day. Thanks.

    Reply from the business

    Thank you so much Luis for your review! Looking forward to working with you again in the future! Sara

What Principal Roofing says about itself

Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.

  • Insured

    “…on every job · Women-owned and led, fully insured (WSIB) 📞 CALL NOW: (289) 552-6774…”

  • Warranty offered

    “…Corning Preferred · 10-year labour warranty · No surprise costs · Same-day…”

  • States years in business

    “…service running a roofing company for over 5 years and knows how to provide her clients…”

  • Free estimates

    “…emergency service available GET YOUR FREE QUOTE No obligation. We call you back…”

  • Financing available

    “…4 SEASONS Vents Certified Installer Financing available through iFinance CANADA Avoid Runaway…”

  • 24/7 emergency call-out

    “…No surprise costs · Same-day emergency service · Before, during & after photos…”

  • Woman owned

    “…A Woman-Owned Business: Sara Prince has been…”

Other roofers in Newmarket

Ranked by how many ratings Google has counted.

Other roofers we list in Newmarket
Roofing contractor
T. Simpson Roofingresponsive staff, siding installation, eavestrough installation4.6233 ratings8.2% one and two star(905) 830-3664
Chouinard Brosshingle replacement, roof replacement, eavestrough replacement3.898 ratings29.6% one and two star(800) 521-3229
Warner Roofing Inc.cleanup, cost, quick response4.879 ratings5.1% one and two star(416) 567-3526
Ainger Group Roofing and Exteriorscompany, friendly people, booth4.963 ratings1.6% one and two star(289) 205-3179
Roof Pro Plus Home Improvementsworkmanship, shingles, professional crew3.754 ratings31.5% one and two star(888) 677-7757
Jay Carter Roofing & Sheet Metalworkmanship, metal roof installation, efficient work4.551 ratings11.8% one and two star(905) 895-9005

All roofers in Newmarket →

Where this page comes from

Every figure above is Google’s, captured on 24 September 2026. The star average and the 107 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 107, of which 103 have any text — and it is not everything Google shows.

Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.