Roofing contractor
Digital Roofing Innovations
1616 Woodland St SE, Decatur, AL 35601
- Google average
- 4.7
- Ratings counted
- 46
- One and two star
- 3 of 46(6.5%)
- Alabama median
- 1.6%
The first three are Google’s own figures for Digital Roofing Innovations, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Alabama roofers we list with enough ratings to compare.
Rating breakdown
| 5 | 43 | 93% | |
|---|---|---|---|
| 4 | 0 | 0% | |
| 3 | 0 | 0% | |
| 2 | 0 | 0% | |
| 1 | 3 | 7% |
Higher than most — the typical roofer in Alabama sits at 1.6%. A higher share is a reason to read the critical reviews below, not a verdict.
The critical reviews
The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.
All 3 of the one and two-star reviews we hold for Digital Roofing Innovations, most recent first.
- 1 out of 5Jared D5 years ago
Apparently out of business! Probably another shady company..
- 1 out of 5Keith Bradley7 years ago
i bought my roof through lowes.and digital roofing was the subcontractor. now this is my story there side will vary.my name is keith i live in hartselle al.i bought the camlot 2 high end roof. so when we started this three times they cancel.quote they had emergancy.when someone finnaly came out the crew was nice very polite.i told them to be careful for our mini trees. and they were. now what i didnt know was the person who was the supervisor had a emergancy and had to leave.i was told.so they began tore off the back good start.but after that they basicly put on these shingles on like the cheap 3 tab shingles.these shingles are to be put on sideways.but they had differant story. so they put them on wrong .alsoon the front they didnt cover the woodwith the underlayment.when i told them he told me dont worry it wont leak.instead of using all the underlayment.also they tride to half ass.the job by not haveing enought nails.you think zack mabey take time off from playing with the dog to teach his employee how to do the high end roofs.also they screw up the front by trying to back stack the shingles.the lines were off they cut the shingles in half and try to shouve them in a spot. screw up the front .and then they ran out of shingles.so they had to order more not enought to fix it right !!!!took 30 days to get it done. they sent a woman out from digital roofing. she made promiss to get gaf to look at it she lied.than she tried to postpond again.hey zack this was total waist of my time .i spent 3 of my vacation day babby sitting them .then they called lowes and said i was being racits to there employees.because i was watchin and taking pictures.i wish i could post them ..i digital roofing unhappy with there knowladge of roofing.the owner uses words like honor guess this marine just got shafted by lowes and digital roofing.
- 1 out of 5Kelli LovelaceEdited 7 years ago
Would never hire them.... who gives a gun to anyone???? All we need more idiots with weapons!!
What reviewers keep mentioning
Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.
- job15
- insurance5
- leak3
- communication3
- hail3
- nails3
- inspection2
Other reviews we hold
14 more of the 43 reviews we hold text for, most recent first. We do not hold every review Google has.
- 5 out of 5Bo G Hodges5 years ago
Zack and the whole crew really did an excellent job on my roof and my new skylights! Everyone was very professional and I could not be happier with them! I highly recommend Digital Roofing for all your roofing needs!
- 5 out of 5Seia ChuppEdited 7 years ago
First off I would like to thank Zach and Chris for all the support they gave us through out the whole process, from dealing with the insurance company to get the roof replaced. They have a great team of roofers who know what they are doing …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you so much for giving us a chance to earn your business.
- 5 out of 5Jenna StaplesEdited 7 years ago
I wanted to wait awhile to give a review of this company in order to be able to accurately describe the quality of their work. Over a year ago, these guys did work on my roof, and I could not be any happier with the outcome! The roof is …
Google cut this review short. The full text is on their Google profile.
- 5 out of 5Robyn DeanEdited 7 years ago
Chris with Digital Roofing Innovation was wonderful from beginning to end. During a recent storm we had hail damage to our roof, he walked me through every step, helped us understand the insurance process and was there for us every step of the way. We highly recommend this company! Thank you for the excellent customer service!
- 5 out of 5Amy RaganEdited 7 years ago
Love my new roof, outstanding job, best ever cleanup guys!
- 5 out of 5Brenna FarrenEdited 7 years ago
They came to my parents house and did an awesome job!!!
- 5 out of 5Cherish PharezEdited 7 years ago
Chris was knocking on doors in my neighborhood asking us if we would like a free roof inspection (there was a hail strong early that week). He came down, showed us pictures of the storm damage and told us to call our insurance adjuster to verify. Sure enough! Major damage that was hard to see from the ground. We decided to work with digital marketing innovations because they were extremely professional and actually fun to be around. My grandfather was a roofer when he was younger and was impressed by their work. I highly recommend them.
- 5 out of 5scott carverEdited 7 years ago
I had some serious issues with these guys, but the owner of the business made it right. What else can you ask for when everything goes wrong?
Reply from the business
Thanks, Scott! We are not perfect (as you have seen), but when things go wrong we will make them right. Thank you for the review about our roofing company and I hope you have a great day!
- 5 out of 5Jon AdamsEdited 7 years ago
What an awesome company and I am extremely satisfied with the new roof. No leftover nails in the yard and it only took them one day!
Reply from the business
Thank you for the great review! We hope you are still enjoying your new roof.
- 5 out of 5Verdene AllenEdited 7 years ago
Top notch service, by a top notch company. Well recommended!!
Reply from the business
Thank you for the 5-star review!
- 5 out of 5Scott WilandEdited 7 years ago
Great company, professional, fast and does what they say. In today's world doing what you say, keeping your word means a lot and they do it.
- 5 out of 5Jason HodgesEdited 7 years ago
Great company with a customer first mentality.
- 5 out of 5Hayden JenkinsEdited 7 years ago
Digital Roofing Innovations came out quick, were very respectful and did a awesome job! Thanks guys for the help!
- 5 out of 5Nathan GabrielEdited 7 years ago
They put on a roof on a few years ago and it is still holding up perfect. Great job guys.
Reply from the business
Thank you for the shout out Nathan!
Other roofers in Decatur
Ranked by how many ratings Google has counted.
| Roofing contractor | Google average | Ratings counted | One and two star | Contact |
|---|---|---|---|---|
| Yellowhammer Roofing, Inc.roof replacement, insurance claim assistance, inspection4.81,398 ratings4.1% one and two star(256) 232-1933 | 4.8 | 1,398 | 4.1%57 of 1,398 | (256) 232-1933 |
| Ridgeline Roofing & Restorationpolite staff, insurance claim assistance, new roof5.0286 ratings0.3% one and two star(256) 715-9720 | 5.0 | 286 | 0.3%1 of 286 | (256) 715-9720 |
| Deep South Construction Proscrawlspace supports, courteous staff, foundation work5.0257 ratings0.8% one and two star(256) 556-9766 | 5.0 | 257 | 0.8%2 of 257 | (256) 556-9766 |
| Quality Choice Roofinginsurance claims, timely manner, answering questions5.0113 ratings0.9% one and two star(256) 563-5656 | 5.0 | 113 | 0.9%1 of 113 | (256) 563-5656 |
| USA Roofing & Gutters, LLCroof replacement, insurance claim assistance, kind staff4.9106 ratings0.9% one and two star(256) 661-7663 | 4.9 | 106 | 0.9%1 of 106 | (256) 661-7663 |
| Jones Roofingroof replacement, punctuality, crew5.0103 ratings1.0% one and two star(256) 350-0249 | 5.0 | 103 | 1.0%1 of 103 | (256) 350-0249 |
Where this page comes from
Every figure above is Google’s, captured on 24 September 2026. The star average and the 46 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 46, of which 43 have any text — and it is not everything Google shows.
Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.