Roofing contractor
SwiftRoof.co
931 N Clippert St, Lansing, MI 48912
- Google average
- 4.7
- Ratings counted
- 95
- One and two star
- 7 of 95(7.4%)
- Michigan median
- 2.5%
The first three are Google’s own figures for SwiftRoof.co, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Michigan roofers we list with enough ratings to compare.
Rating breakdown
| 5 | 88 | 93% | |
|---|---|---|---|
| 4 | 0 | 0% | |
| 3 | 0 | 0% | |
| 2 | 0 | 0% | |
| 1 | 7 | 7% |
Higher than most — the typical roofer in Michigan sits at 2.5%. A higher share is a reason to read the critical reviews below, not a verdict.
The critical reviews
The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.
All 7 of the one and two-star reviews we hold for SwiftRoof.co, most recent first.
- 1 out of 5Kim Reicharda month ago
Swift ghosted me a year later after installation and there were water marks in my closest. They came out and would not go in the attic to see what the issue was and gave me the run around. They would not return our emails. I am so disappointed with this experience! The water stain is still there with no answer or fix.
- 1 out of 5Katie6 months ago
Swiftroof.co hired our company out to assist in some work at a customers home in Goodrich. We originally started working with Dean. They were collecting her insurance money which means our contract was with Swiftroof.co not their client so our compensation would be paid by Swiftroof.co. We received our start pay (deposit), and we ordered our materials, and completed the work. Upon finishing the job Dean was invoiced for the remainder of our job cost on December 12th 2025 @ 3:02 pm. Dean completely stopped responding when he received our invoice. So our sales rep went to Jerry Imaly (December 31st) who is president/CEO through calls, and emails with no communication back on pay (he admitted to getting the invoice during our email correspondence). I personally reached out to Jerry on January 22nd of 2026 looking for a check number or if they would be calling to pay that over the phone along with an attached invoice. He responded to the email stating he would reach out to the customer, and I politely explained she holds no merit in this conversation since she's not who signed our contact, and of course no response. On January 26th I emailed him again stating it needs to be paid or we would seek legal action which he responded to stating it hadn't been 30 days since the invoice was sent (I forwarded him the email from our sales rep to Dean of our final invoice that was sent over 30 days prior). After I showed Jerry the president proof of the dates he agreed, and said it would be taken care of. He then contacted the home owner stating that she needed to pay our company the remaining balance; even though they're collecting her insurance money and that's what they were using to compensate us for her work. They still need to go out and finish her siding which they are not keeping in contact with her either (surprise). We expect customers to hold up their end of a contract just like I'm sure they do also, too bad we're going to have to take legal actions against another busi
Google cut this review short. The full text is on their Google profile.
- 1 out of 5Senia Raya year ago
I hired this company for a full roof replacement and paid a $5,000 deposit. After starting the project, they failed to complete the job, leaving a tarp over the unfinished roof. It has now been four months, and despite multiple attempts to …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Senia, we have absolutely no record of your information in our system, nor any communications from you in our system. Had you actually made a police report we surely would have been notified immediately, so at this point we will assume that your experience was not with our organization. If you can provide more specific information we can assist you. We take these accusations and claims very seriously. At this point we have no contact information for you that would allow us to investigate this further. Please call and request to speak to me directly Jerry Imlay President/CEO 313-288-2335.
- 1 out of 5J2 years ago
Short version: These guys are scam artists. Do NOT trust them. Make sure to get a second opinion on anything they find! We called our home insurance company to send an …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Respectfully, this is a misrepresentation of our process and the service we provide. Every photo we take with the Drone is geo-tagged and time stamped. The software we utilize is used by Insurance Carriers in the same manner we utilize it. It has been proven reliable and objective within the industry. The very reason we use this system is to provide a reliable set of objective data and not the subjective assessment of a contractor trying to sell a roof or an Insurance Company attempting to avoid paying a viable claim. Our goal is to eliminate skepticism and build integrity by utilizing technology. Our inspection is provided at no charge and clients that don't have don't have damage receive peace of mind knowing. Those that do can choose whether or not to use our services to assist them in successfully managing their claim. Thank you for your response. Jerry Imlay - President
- 1 out of 5Debbie ONeill2 years ago
I am glad there are so many of you that praise this company. they took a roof inspection for me. After a week of ghosting me. Alan told me not interested.
Reply from the business
I sincerely apologize for the experience you had with one of our team members. I am personally available to discuss it in more detail. Jerry Imlay - President
- 1 out of 5Noah Lesner3 years ago
At first i would have thought I was dealing with a professional roofing company, at least that is the image they put out, started off rather helpful and walked me through the process, but then the problems started, and they have yet to end. …
Google cut this review short. The full text is on their Google profile.
- 1 out of 5Neal RolandEdited 3 years ago
Let me tell you to absolutely not trust this company. They do shoddy work. Do not show up on time. Their crew brought their WHOLE families including babies. Cooked on my grill. Ran up and down the property screaming. Had the music blasting on 8. And then to top it off after they were paid in full, sent another bill. I can tell you many more horror stories of neighbors up and down our road who used them and have many complaints. Steer clear
What reviewers keep mentioning
Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.
- roof replacement35
- insurance claim assistance22
- professional crew10
- drone inspection8
- hail damage repair7
- gutter replacement6
- timely completion6
- thorough cleanup4
- free quote2
- efficient installers2
Other reviews we hold
14 more of the 90 reviews we hold text for, most recent first. We do not hold every review Google has.
- 5 out of 5Carrie FletcherEdited a year ago
Positive experience from day one!!! Need and want a Contractor on you side. Swift Roof is your Contractor. Totally committed to Customer Satisfaction!!! Customer happiness is goal number one for Swift Roof. Weather in person, email, or text …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Carrie thank you so much for your review! Based on your comments and feedback there must have been a mistake on the review it came in through as a one star and our team informed me that you intended to give us a 5 star. Again we appreciate you very much.
- 5 out of 5Keith Walwortha year ago
I opened a claim with my insurance company due to hail damage. My damage was minimal and the insurance adjuster originally denied my claim. Swift Roof went to bat for me and asked for a third party inspection. The 3rd party inspector …
Google cut this review short. The full text is on their Google profile.
- 5 out of 5Richard Carpentera year ago
After receiving another estimate from a larger roofing company swift roof was able to provide me with an estimate that was more suitable to my pricing needs without sacrificing quality. Derek was my sales representative and he was very …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you Richard! We appreciate your decision to work with our team at Swift Roof.
- 5 out of 5Chul Parka year ago
Few months ago Swift Roofing came by my house for hail damage inspection. Nice gentleman explained the hail damaged roofs in our area. I figured what do I have to lose, so I said go ahead. Drone flyer came out few days later. Then I …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you for choosing to work with the Swift Team! We all appreciate you very much.
- 5 out of 5Briton Moffitta year ago
Our home was damaged by a severe hail storm - the roof, siding and gutters all needed to be replaced. The team at Swift Roof made the process of working with our insurance company, contractors and vendors as painless and efficient as …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Our entire team is so grateful for the opportunity to work together on your home and through the often times challenging insurance process. We take pride in utilizing our experience to make the entire process as smooth as possible. Thank you for your kind words.
- 5 out of 5Diana Holkaa year ago
Swift roofing did an excellent job at my home. They were done in 2 days. The communication with Mike was excellent. There are actually two Mike's and they were both excellent communicators. The workers will be very polite and the cleanup was even very thorough. Thank you for a great job.
Reply from the business
Thank you Diana for choosing to work with our Swift Team!
- 5 out of 5Ashok Patela year ago
Very Good Service
Reply from the business
Thank you for choosing Swift Roof!
- 5 out of 5George Backosa year ago
Swift Roofing did an excellent job assessing my roof with a drone inspection, determining if I may qualify for an insurance claim, and then working with my insurance company every step of the way. They have a great staff that always communicated well with me throughout the job preparation and execution. Any concerns I had were addressed and resolved quickly and professionally. They protected my property very well, completed the job in a timely manner, and thoroughly cleaned up when they were done. I’m very happy with my new roof.
- 5 out of 5Chitrarekha Chaudharia year ago
Got a roof done pretty fast & professionally. The whole procedure was quite simple & straight forward from Drone Inspection to getting actual work done.
- 5 out of 5Jon Baetensa year ago
Swift worked with my insurance company and replaced my roof due to hail damage. They had great communication throughout the process. The roofers did an exceptional job especially with cleaning up after the work was completed. Would definitely recommend to others.
Reply from the business
Thank you Jon your feedback and comments are very important to everyone on our SwiftRoof.co team. We appreciate the opportunity to work hard at performing in every area in order to earn your satisfaction. We greatly appreciate the trust you placed in all of us to perfomr work on your home.
- 5 out of 5Katie Eckhardta year ago
If you’re in the market for a new roof, siding, or gutters, look no further than Swift Roof. This has been the best experience. They offer free drone inspections (perfect for a busy person), excellent communication throughout the pre-roof, tear off and installation process. This company took excellent care of my property! They check, double check and triple check that their job has been completed perfectly. I did my research and reached out to them, so trust me when I say they live up to their reputation.
Reply from the business
Thank you Katie for taking the time to share your experience. Our team at Swift knows that you and all of our clients have choices when it comes to placing your trust in a contractor and we appreciate the decision to work with us. Thank you again!
- 5 out of 5Girolamoa year ago
Great experience. Handled all insurance work and did a great job. Roof was installed quickly and professionally. Area around house was left clean. Very satisfied.
Reply from the business
Thank you Jim for choosing our team at Swift Roof to assist you in meeting your objectives and for your recognition and appreciation after doing so!
- 5 out of 5Julie Ra year ago
Swift Roofing did an amazing job on our roof! Installed the roof in one day including a tear off! Easy to work with and guided us through the insurance process. Thank you Swift Roofing!
Reply from the business
Thank you for choosing our Swift team. We appreciate you.
- 5 out of 5Jeff Ba year ago
I was offered a free drone inspection of my roof, and hail damage was found. Swift Roof worked with my insurance company, meeting with them to physically inspect the damage. They kept me informed throughout the entire process, so there were no surprises. Communication is key, and they were excellent at it. They completed the tear off and installed the new roof in one day. Cleaned everything up and made sure all my questions were addressed. Recommend them highly.
Reply from the business
Our team is so thankful for the opportunity to work hard ro meet your objectives. We know you have many choices and the roofing marketplace can be overwhelming. Our goal is to ensure all of our clients have an experience similar to yours. Thank you from our entire Swift Team!
What SwiftRoof.co says about itself
Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.
Licensed
“…Contact Us Free Roof Estimates Detroit Licensed & Insured 24-Hour emergency (313)…”
Insured
“…Roof Estimates Detroit Licensed & Insured 24-Hour emergency (313) 288-2335 High…”
Warranty offered
“…considering offers a comprehensive warranty on the roofing material and…”
Financing available
“…if the roofing contractor offers any financing options to help make the job more affordable.…”
Other roofers in Lansing
Ranked by how many ratings Google has counted.
| Roofing contractor | Google average | Ratings counted | One and two star | Contact |
|---|---|---|---|---|
| Streamline Enterprises, Incgutters, insulation, siding4.7443 ratings7.2% one and two star(517) 742-3042 | 4.7 | 443 | 7.2%32 of 443 | (517) 742-3042 |
| Weather Vane Roofingestimate, flat roof work, siding replacement4.7323 ratings5.0% one and two star(517) 318-0420 | 4.7 | 323 | 5.0%16 of 323 | (517) 318-0420 |
| CS Roofing Company / FixRoofsiding, leak in a valley, efficient crew4.9253 ratings1.6% one and two star(517) 484-8418 | 4.9 | 253 | 1.6%4 of 253 | (517) 484-8418 |
| Acme Home Exteriorssiding repair, repair work, thorough inspection4.9234 ratings2.6% one and two star(517) 321-5890 | 4.9 | 234 | 2.6%6 of 234 | (517) 321-5890 |
| A & J Roofing LLCshingle selection, kind staff, color selection5.0184 ratings0.5% one and two star(517) 294-4145 | 5.0 | 184 | 0.5%1 of 184 | (517) 294-4145 |
| Sherriff Goslin Roofing Lansingleak, shingles, affordable pricing4.8155 ratings3.2% one and two star(517) 482-8850 | 4.8 | 155 | 3.2%5 of 155 | (517) 482-8850 |
Where this page comes from
Every figure above is Google’s, captured on 24 September 2026. The star average and the 95 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 95, of which 90 have any text — and it is not everything Google shows.
Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.