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Roof Warden

Roofing contractor

Story Roofing Company, Inc

141 W Wexford Ave A, Buckley, MI 49620

Listed under Traverse City, MI

Google average
4.4
Ratings counted
89
One and two star
12 of 89(13.5%)
Michigan median
2.5%

The first three are Google’s own figures for Story Roofing Company, Inc, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Michigan roofers we list with enough ratings to compare.

Rating breakdown

4.4
89 ratings
How the 89 ratings break down, from five stars to one
5
7584%
4
22%
3
00%
2
11%
1
1112%
13.5%of these 89 ratings are one or two stars (12)

Much higher than most — the typical roofer in Michigan sits at 2.5%. A higher share is a reason to read the critical reviews below, not a verdict.

The critical reviews

The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.

All 6 of the one and two-star reviews we hold for Story Roofing Company, Inc, most recent first.

  • 1 out of 5a3 years ago

    One of this company’s new workers does crack cocaine on the job. His coworkers at his previous job doing drywall did it as well. i wouldn’t want anyone’s family or kids to get into that stuff while getting your house worked on. would not recommend.

    Reply from the business

    Mylie, please call our office at 231-269-3210 to discuss this accusation, as we do not tolerate that behavior. As for the review on Google, this does not pertain to our work, so we don't believe that this accusation should effect our Business rating.

  • 1 out of 5Jolene Comb4 years ago

    Not impressive

    Reply from the business

    As this one-star review is from an ex-employee's significant other, it should not affect our Google Rating.

  • 2 out of 5Scot Veneklase6 years ago

    Great, professional & fast quote but after accepting bid the job never got done after many promises. Waited all summer and after many excuses we still have no new roof and we now have snow on ground and I am stuck with a leaky roof until Spring now. They clearly don't care about their customers!!

    Reply from the business

    Hi Scot. We apologize for the poor experience you've had with our company. We strive to ensure customer satisfaction, but this time was apparently not the best. We apologize!

  • 1 out of 5Kris Stegmann6 years ago

    Would leave a zero if I could. Used this company in the past with a good experience. Had a leak in my commercial building. Called to get an estimate for a new roof. Took over a week to get someone on site. After the assessment, and 10 days, I emailed for the estimate. No response. Finally called and spoke with Rob. Estimate still not completed. Asked if it usually takes this long, "I'm swamped, this is usually when the procrastinators try to get their roof done". I called the day after my leak! Thanks for the non-estimate. I will have someone else complete my job. Could not be more disappointed with how long this process took and the derogatory tone and intimation from the estimator.

    Reply from the business

    Hi Kris- we apologize for the bad experience you had! This is not the way that our Company runs, and it is embarrassing to hear that someone responded to you that way! Unfortunately, sometimes we are just completely swamped, as we are the largest roofing contractor in Northern Michigan. We do our best to service all of our customers promptly, but this time we obviously fell short. Our apologies!

  • 1 out of 5Peter Rea7 years ago

    They don’t return calls.

    Reply from the business

    Hi Peter. We apologize for not getting back with you- please let us know if there is anything we can do.

  • 1 out of 5james metcalf7 years ago

    Contacted Story Roofing for a roofing repair (they did not install current roof) in April. They were booked out until mid May. They scheduled repair for May 16-18. Here we are on May 20th - have not shown up or called.

    Reply from the business

    Hi James. We apologize for the delay in our schedule! Sometimes there are situations beyond our control, but we do communicate those delays to the best of our ability. I apologize for the negative experience you had back in 2019, but if there is anything else we can do now, please let us know.

What reviewers keep mentioning

Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.

  • timeliness6
  • courteous crew6
  • new roof installation4
  • competitive pricing4
  • thorough cleanup3
  • roofing crew3
  • siding replacement2
  • site cleanup2
  • cost transparency2
  • crew supervision2
  • quick communication2

Other reviews we hold

14 more of the 71 reviews we hold text for, most recent first. We do not hold every review Google has.

  • 5 out of 5bonita schoonover3 weeks ago

    Thank you Story Roofing for the excellent service, a job very well done in a very timely manner.

    Reply from the business

    Thank you for the wonderful 5-star review! We're so glad to hear you were pleased with our service and your roof repair. Providing timely, high-quality workmanship at a fair price is what we strive for every day. We truly appreciate your trust in Story Roofing and your kind words. Thank you for choosing us!

  • 5 out of 5David Chandlera month ago

    Absolutely fantastic job! I had the roof replaced. From working with Brad Stephenson getting an estimate, to working with Bryce and the crew - I could not be happier. The work crew work hard, and didn't let up throughout the entire day. …

    Google cut this review short. The full text is on their Google profile.

    Reply from the business

    Thank you so much for the wonderful 5-star review! We're thrilled to hear that you had such a positive experience with our entire team. Brad, Bryce, Connie, and the crew will truly appreciate your kind words. We take great pride in providing quality workmanship, clear communication, and exceptional customer service from the first estimate through the final cleanup. Knowing you were happy with every step of the process means the world to us. Thank you for trusting Story Roofing Company with your home and for recommending our Buckley team. We truly appreciate your support and hope you enjoy your new roof for many years to come!

  • 5 out of 5Carol Navarroa month ago

    We landed with this company based on a recommendation that did not disappoint. Professional, efficient, punctual, communicative, AND good work! They left no trace when they were done as their cleanup was meticulous. Many thanks to this team of hard workers.

    Reply from the business

    Thank you so much for the wonderful review! We're honored that a recommendation led you to Story Roofing, and even more grateful that we lived up to your expectations. Providing professional, efficient, and high-quality service is what we strive for on every project, and we're glad our communication and attention to detail stood out. We'll be sure to share your kind words with the team. Thank you for your trust and support—we truly appreciate it!

  • 5 out of 5Michelle Bleeda3 months ago

    Best place to go for your roof or basement! This company treats its workers like family and it's customers even better! They are professional and go beyond to get their jobs done and keeping the customer happy through it all! From fixing to needing a whole new roof or basement they make you feel like you are their #1 customer. Dont take my word call them and see for yourself. Needing a new roof is scary and they take care of everything. If your worried about cost get an estimate cuz we can't all be roofers.

    Reply from the business

    Thank you so much for the amazing review! We truly appreciate your kind words about our team and how we treat both our employees and customers—it means a lot. We understand that roofing and basement projects can feel overwhelming, so we always aim to make the process as smooth, transparent, and stress-free as possible. Knowing you felt taken care of every step of the way is exactly what we strive for. Thanks again for your recommendation and support—we’re always here if you need us!

  • 5 out of 5kevin lane4 months ago

    Story roofing did an excellent job!

    Reply from the business

    Thank you for the 5 stars! We love keeping things simple—excellent work for excellent customers! It was a pleasure working with you, and we truly appreciate you choosing Story Roofing!

  • 5 out of 5L PH9 months ago

    Did our original roof abt 14 years ago and just recently discovered a damaged shingle by a skylight. Technician was at a nearby neighbors and promptly stopped by before leaving the neighborhood to do the repair. Great/amazing customer service!!

    Reply from the business

    Thank you for the wonderful review! We're honored to have earned your trust not just once, but again after 14 years. It's always our goal to provide timely, dependable service—and we’re so glad our technician was able to take care of the repair while in the neighborhood. We truly appreciate your kind words and continued support! - The Story Roofing Company Team

  • 5 out of 5Elizabeth Zupina year ago

    We're very pleased with the new roof experience we had with Story Roofing Company. From the very beginning with Trevor explanation of what they offered and how the entire process would take place. Trevor was in contact with us the entire …

    Google cut this review short. The full text is on their Google profile.

    Reply from the business

    Hi Don and Betsy, Thank you so much for the kind words and for taking the time to share your experience! We’re thrilled to hear that everything from Trevor’s initial walkthrough to the final clean-up met your expectations. We take great pride in clear communication, staying on schedule, and making sure each project is completed with care—and your feedback means the world to us. We’ll be sure to pass your compliments along to Trevor, Joe, Dustin, and the roofing crew—they’ll be happy to know they left a great impression. Thanks again for trusting Story Roofing Company with your home. We truly appreciate the recommendation! Warm regards, The Story Roofing Team

  • 5 out of 5John Imbodena year ago

    Very happy with the whole process from bid to completion. Site was clean at the end of each work day. Crew was well supervised. When additional work needed was found, the add-on cos was reasonable.

    Reply from the business

    Thank you for the fantastic review! We're glad to hear you were happy with the entire process—from the initial bid to the final cleanup. Our team works hard to maintain a clean, organized job site and communicate clearly when unexpected issues arise. We appreciate your trust and the opportunity to work on your home! – The Story Roofing Team

  • 5 out of 5Colleen Meabroda year ago

    Excellent company to work with. Had a new roof installed and years later needed service to replace a piece a siding due to high winds. Can't say enough good about this company. If 5 stars is the best...I'd give them a 10!

    Reply from the business

    Thank you so much for the incredible review! We're thrilled to hear that your experience with us—from your new roof installation to the recent siding service—has continued to meet your expectations. It means a lot to know you’d rate us a 10 if you could! We truly appreciate your continued trust and support. – The Story Roofing Team

  • 5 out of 5Halley Buchan2 years ago

    Story saved us!!! We had an unexpected leak from a tree falling and I was panicking. Story answered the phone set someone up to get it covered within a day. When high winds blew that away they were over the next day and fixed the entire …

    Google cut this review short. The full text is on their Google profile.

    Reply from the business

    Thank you so much Halley! I'm so happy we were able to help you out, just in time for the Holidays! Your old membrane roof was in rough shape due to the tree damage, but with a new EPDM system on that section, it will last for years to come! We appreciate your business & look forward to working with you in the future! -Emily

  • 5 out of 5Allison Merrill2 years ago

    Took excellent care of my home and business. I had a question after the job was done on one spot that is tricky on my roof and they came out ASAP and double checked everything for me. And even walked the whole roof again triple checking …

    Google cut this review short. The full text is on their Google profile.

    Reply from the business

    It was a pleasure working with you Allison! With your new IKO Green Ridge Cap Shingles, plus the moss-removal, your roof looks great! Thank you for your review & thank you for choosing Story!

  • 5 out of 5Cheryl M2 years ago

    This company replaced worn out gutters and an aging roof for me. The installation was excellent, thorough cleanup and courteous service. I would definitely call on them again. Highly recommended 👌

    Reply from the business

    Thank you Cheryl! It was a pleasure working with you!

  • 5 out of 5Justin Smith2 years ago

    Great experience with the company. They are very knowledgeable and all questions / concerns were addressed. They stand by their work and did great job with debris clean up. Highly recommend for any roofing needs including rubber EPDM sunroom roofing and metal roofing.

    Reply from the business

    Thank you Justin! We have a great Staff for sure! We appreciate you taking the time to leave us such a great review!

  • 5 out of 5Heather Brands2 years ago

    Professional, knowledgeable & timely - highly recommend!

    Reply from the business

    Thank you Heather! We're so glad that you chose Story to help you with your roof repairs! We look forward to working with you in the future!

The latest post from this business

Posted by Story Roofing Company, Inc to their own Google profile 2 years ago. Their words, not ours.

A new roof can do more than refresh appearance. Metal and shingle roofing systems can improve energy performance, strengthen protection, and add value to both homes and businesses. https://bit.ly/4eacYEK #BuckleyMI #RoofUpgrade #MetalRoofing #ShingleRoofing #StoryRoofing2 days agoCall now

What Story Roofing Company, Inc says about itself

Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.

  • Licensed

    “…Your Free Estimate — within 24 hours Licensed & Insured • Ventilation &…”

  • Insured

    “…— within 24 hours Licensed & Insured • Ventilation & Ice-Dam…”

  • States years in business

    “…FOR OVER 50 YEARS! Welcome to Story Roofing, where we…”

  • States a founding year

    “…YOUR TRUSTED SOURCE FOR ROOFING SINCE 1971 SERVICES Basement Waterproofing…”

  • Free estimates

    “…up against all 4 seasons Request Your Free Estimate — within 24 hours Licensed &…”

  • Financing available

    “…Ask about winter readiness bundles and financing options Our Location YOUR TRUSTED SOURCE FOR…”

Other roofers in Traverse City

Ranked by how many ratings Google has counted.

Other roofers we list in Traverse City
Roofing contractor
Northshore Exteriors, LLCroof replacement, siding, skylight replacement4.9360 ratings0.8% one and two star(231) 221-2578
Preferred Roofing Servicesquick work, polite crews, polite roofers4.999 ratings3.0% one and two star(231) 709-5933
F S Roofing & Construction LLCefficient crew, polite crew, roof quality4.891 ratings4.4% one and two star(231) 463-1821
White Pine Renovation, LLCsiding installation, window quality, window installation4.985 ratings1.2% one and two star(231) 246-2008
Mariage Roofing Company, Inc.timeliness, fair pricing, prompt quotes4.977 ratings1.3% one and two star(231) 946-7475
Sheet Metal Roofing By Max Allen, LLC.metal roof installation, timely manner, knowledgeable staff5.073 ratings0% one and two star(231) 499-6666

All roofers in Traverse City →

Where this page comes from

Every figure above is Google’s, captured on 24 September 2026. The star average and the 89 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 89, of which 71 have any text — and it is not everything Google shows.

Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.