Roofing contractor
Northshore Exteriors, LLC
3375 Cass Rd, Traverse City, MI 49684
- Google average
- 4.9
- Ratings counted
- 360
- One and two star
- 3 of 360(0.8%)
- Michigan median
- 2.5%
The first three are Google’s own figures for Northshore Exteriors, LLC, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Michigan roofers we list with enough ratings to compare.
Rating breakdown
| 5 | 350 | 97% | |
|---|---|---|---|
| 4 | 7 | 2% | |
| 3 | 0 | 0% | |
| 2 | 0 | 0% | |
| 1 | 3 | 1% |
Lower than most — the typical roofer in Michigan sits at 2.5%. A higher share is a reason to read the critical reviews below, not a verdict.
The critical reviews
The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.
All 3 of the one and two-star reviews we hold for Northshore Exteriors, LLC, most recent first.
- 1 out of 5John Di Giacomo5 months ago
We have had Northshore out for same issue for the last three years. We've paid them each time. Each time we get a different answer as to why we have a roof leak. Last year it was flashing, which was fixed. This year it was the underlayment. Their level of expertise, in my opinion, seems very low, and there is no continuity at all in their approach. I would not recommend them. Edit: As you can see from the response below, Northshore does not stand by their repairs and is interested only in giving excuses. First, it is false that there is no ice shield on the portion our roof in question. I have photos from the build showing its presence, and I've attached photo from our post-build inspection report confirming the presence of ice and water shield. Second, Northshore has recommended that we take incremental steps for the last three years. First fixing a single spot, second fixing flashing, and third now an entire replacement. So, instead of solving the problem the first time, we've now gone through multiple rounds of chasing down Northshore. Third, we had our attic inspected both by our insurance company and another service provider, Reaction Restoration, which confirmed that it is beyond adequately insulated. Moreover, Northshore didn't even bother to use, for example, a thermal camera before reaching their conclusion. Fourth, our roof has passed code, as can be clearly seen from the permit and occupancy certificate issued when it was installed. Fifth, their statement about what has been paid and what has been quoted is not accurate. And finally, the level of professionalism of Northshore is clear from the fact that they are publicly disclosing amounts paid for repairs on a Google review.
Reply from the business
Thank you for the review! We will work harder to be better. Hopefully someone else can figure it out for you. Good luck in the future.
- 1 out of 5stacey wilcoxa year ago
Company struggled with follow thru completing the job, invoicing correctly and sending final reports. Even payment processing wasn’t handled correctly. At this time, I’d look elsewhere for services.
Reply from the business
Stacey, sorry you had a bad experience. Please reach out to me one of the owners Chandler in the office this week and we will get this all resolved to the best of my ability. I have read all of the correspondence, but I am having a hard time understanding the timeline and what all is the major issue. It looks like this estimate went out around the time of us losing two repair guys in the same day which caused some major scheduling nightmares. Please give me a call.
- 1 out of 5Alex Stonewall9 years ago
Would never recommend Northshore Exterior Roofing. Was misinformed as to the type of material I should put on my house. Glad I got a 2nd and 3rd opinion. The company I used may have cost a bit more but at least they knew what they were talking about and the final product looks great.
What reviewers keep mentioning
Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.
- roof replacement74
- siding23
- skylight replacement12
- polite crew12
- shingle removal9
- knowledgeable techs8
- fair quote6
- quick scheduling5
- competitive quote5
- storm damage repair5
- site cleanup5
Other reviews we hold
14 more of the 319 reviews we hold text for, most recent first. We do not hold every review Google has.
- 5 out of 5Angela Schopieray2 hours ago
Dear Management Team, I am writing to express my sincere appreciation for the roofing work recently completed at my home by NorthShore Exteriors. The entire experience exceeded my expectations. The process began with Keelin who came to my home to provide the initial bid. He was incredibly polite, knowledgeable, and thorough in explaining the project. His professionalism made a wonderful first impression and proved that he is a great asset to your company. When it came time for the installation, Thomas and his crew were exceptional. They worked quickly, maintained a highly professional environment, and were very courteous throughout the entire job. Thank you for providing such high quality service and employing such a fantastic team. I will certainly recommend NorthShore Exteriors to neighbors and friends in the future. Sincerely, William and Angela Schopieray
- 5 out of 5Randy Marcos23 hours ago
North Shore Exteriors did a fantastic job replacing roofs on both our house and pole barn. The workers were dedicated, focused, well coordinated, and their workmanship was great. The team members were friendly, and we were kept up-to-date …
Google cut this review short. The full text is on their Google profile.
- 5 out of 5Wesley Andersona week ago
Thomas and his crew exceeded expectations at every level.What impressed me the most was how well they cleaned up and minimized as best as anyone can their footprint on our yard, etc. Northshore was awesome from the get go. From the quote to completion, this outfit is punctual, professional, courteous, and oh yeah, they just kick a lot of ass. There was a minor discrepancy post installation, and Thomas had it taken care of within a few hours. That’s unheard of these days. This was not the first place I called, but they were first to call me back and get the ball rolling. I’d ask for Thomas and his crew if you can. Don’t wait, call today!
- 5 out of 5Jennifer Watermana week ago
A fantastic experience from start to finish! Our project manager Tommy was terrific and kept us informed all along the way. The crew was on time, tidy and quick. Highly recommend.
Reply from the business
Thank you so much Jennifer for your kind words! We're thrilled to hear you had a fantastic experience from start to finish. Tommy takes great pride in keeping our customers informed throughout the project, and we're glad his communication made a difference. We'll also be sure to share your compliments with the crew—they'll appreciate knowing their punctuality, attention to detail, and hard work were noticed. Thank you for trusting us with your home and for recommending us. We truly appreciate your support!!!
- 5 out of 5Heidi Jones2 weeks ago
I recently had Northshore Exteriors replace my roof, install new gutters, and install a new VELUX skylight on one of my homes, and once again, they exceeded my expectations! …
Google cut this review short. The full text is on their Google profile.
- 5 out of 5Lisa3 weeks ago
This company was amazing! The attention to detail, the follow up, the making sure I’m happy, I feel they went above and beyond!
Reply from the business
Thank you Lisa! It is a pleasure and I am so happy the team performed to your expectations and beyond!
- 5 out of 5Eric Jensena month ago
We're very impressed with their excellent communication, fast skillful work, great cleanup, like they were never even here. A great experience all around. We're very happy with our new roof.
Reply from the business
Thank you so much Eric for your kind words! We're thrilled to hear you had such a great experience from start to finish. Excellent communication, quality craftsmanship, and leaving your property as clean as we found it are all things we take great pride in, so it's wonderful to know that stood out to you. We're especially glad you love your new roof! Thank you for trusting Northshore Exteriors with your home. It was a pleasure working with you, and we truly appreciate your recommendation and support!
- 5 out of 5Don Igielskia month ago
I had several roof installers come and give me a quote on a new roof. All were within my budget, but it was their web page that really sold me. Very detailed on what they do, the materials they use, along with their guarantee. Plus good …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you for Don taking the time to share your experience and for choosing Northshore Exteriors! We're honored that our website helped you feel confident in choosing us. We work hard to provide homeowners with clear, detailed information about our process, materials, and warranties so they can make an informed decision. We're especially happy to hear that Thomas and his crew delivered a roof you're proud of while maintaining excellent communication and leaving your property spotless. We'll be sure to pass along your kind words to Thomas and the team—they'll truly appreciate the recognition. Thank you again for your recommendation and for trusting us with your home. We hope you enjoy your new roof for many years to come!
- 5 out of 5Shaun Ba month ago
After an exhaustive search to find the right roofing company, I landed on Northshore Exteriors. Primarily due to the positive reviews here, in addition to the quoting interaction I had with one of their employees, Jake. They were not the …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you so much Shaun for taking the time to share your experience and for trusting Northshore Exteriors with your home. We're thrilled to hear that Jake made a great first impression during the quoting process and that our crew's hard work stood out throughout the project. We also truly appreciate your understanding that, while no project is perfect, what matters most is how a company responds when something needs attention. Providing quality workmanship and standing behind our work are values we take seriously, so we're glad we were able to address your concerns and exceed your expectations. We'll be sure to share your kind words with Michael, Thomas, Jake, and the rest of the team—they'll appreciate the recognition. Thank you again for your thoughtful review and for giving us the opportunity to earn your trust. We hope you enjoy your new roof for many years to come!
- 5 out of 5Shawn Kuzeraa month ago
Had a great experience from start to finish with the team from Northshore. Highly recommended.
Reply from the business
Thank you so much for your kind words and recommendation! We're thrilled to hear you had a great experience from start to finish with the Northshore team. Providing excellent service every step of the way is what we strive for, and we're grateful you took the time to share your feedback. We truly appreciate your support and look forward to working with you again in the future!
- 5 out of 5Steve Greenberg2 months ago
This company is 5 stars all the way. From the beginning of having Kileen who was our salesperson and how he presented the information we needed to make a decision to Mike who was the project manager who was on the roof with his guys and …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you so much Steve for your wonderful review! We're honored that you chose Northshore Exteriors and that our website, process, and reputation helped give you confidence in your decision. We're especially grateful for your recognition of Keelin, Mike, and the entire team. From the initial consultation to project completion, we strive to deliver on every promise with clear communication, quality craftsmanship, and exceptional customer service. It's great to hear that Mike and the crew exceeded your expectations and that you're enjoying a beautiful new roof with peace of mind for years to come. Thank you again for your trust and recommendation. It was a pleasure working with you, and we truly appreciate your support!
- 5 out of 5M H2 months ago
Very please with my new roof from Northshore Exteriors! Shoutout to Keelin in sales, who was very knowledgeable in answering my questions and promptly updating the detailed quote as I made a few modifications in the beginning of the …
Google cut this review short. The full text is on their Google profile.
Reply from the business
hank you so much for your thoughtful review and recommendation! We're thrilled to hear you're so pleased with your new roof and that you had a great experience from start to finish. We'll be sure to share your kind words with Keelin, Matt, Thomas, and the rest of the team. Providing clear communication, quality craftsmanship, and excellent service throughout the entire project is what we strive for every day. We also appreciate you bringing the remaining nails to our attention. We take cleanup seriously, and we're glad Thomas and Matt were able to return promptly to make sure everything was thoroughly taken care of. Standing behind our work and ensuring our customers are completely satisfied is always our priority. Thank you again for trusting Northshore Exteriors with your home. We truly appreciate your support and hope you enjoy your new roof for many years to come!
- 5 out of 5Buddy Sheffer2 months ago
I just had Northshore reshingle my house with 4 skylights and a 30x40 pole barn. They did an excellent job, the crew that came in consisted of 7 roofers and a foreman named Thomas. They were done in 3 days and it turned out really nice. …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you Buddy for taking the time to share your experience and for choosing Northshore Exteriors! We're thrilled to hear you're happy with your new roof on both your home and pole barn. We'll be sure to pass along your kind words to Thomas and the crew. They take great pride in delivering quality workmanship, communicating openly throughout the project, and making sure any concerns are addressed promptly. We also appreciate you mentioning that you compared multiple quotes before choosing us. Providing exceptional value through competitive pricing, professionalism, and quality craftsmanship is something we work hard to deliver on every project. Thank you again for your recommendation and for trusting Northshore Exteriors with your home. We truly appreciate your support and hope you enjoy your new roof for many years to come!
- 5 out of 5Donna Mcdermott2 months ago
Thomas thank you for the outstanding job you did managing the site.
Reply from the business
Thank you Donna for your kind words and for recognizing Thomas's hard work! We're so glad to hear he provided outstanding site management and helped make your project a great experience. We'll be sure to share your compliments with Thomas—he takes great pride in keeping projects running smoothly and ensuring every customer is well taken care of. Thank you for choosing Northshore Exteriors. We truly appreciate your trust and support!
The latest post from this business
Posted by Northshore Exteriors, LLC to their own Google profile 10 days ago. Their words, not ours.
Your roof is one of the most important parts of your home, protecting both your property and its appearance. When it's time for a replacement, homeowners often choose roofing companies for their proven expertise and reliable results. Professional roofers bring years of experience, handling everything from challenging designs to unpredictable weather, ensuring your new roof stands strong for years to come. They use top-quality materials and precise installation techniques, delivering a roof that not only looks great but also lasts longer and performs better. Homeowners also value the peace of mind that comes from knowing their investment is protected by skilled professionals who are confident in their work. Trust the experts to safeguard your home and enjoy the benefits of a long-lasting roof. Visit our website today to learn more or get started!Mar 29, 2026Learn more
What Northshore Exteriors, LLC says about itself
Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.
States years in business
“…Over 25 Years of Experience Blue and white circular…”
Free estimates
“…25+ years of experience. Call for a free estimate. Watch Video Our Location , (231)…”
Financing available
“…MI 10-Year Workmanship Warranty Financing Available Free Inspections and Estimates…”
Their site also states: warranty offered.
Other roofers in Traverse City
Ranked by how many ratings Google has counted.
| Roofing contractor | Google average | Ratings counted | One and two star | Contact |
|---|---|---|---|---|
| Preferred Roofing Servicesquick work, polite crews, polite roofers4.999 ratings3.0% one and two star(231) 709-5933 | 4.9 | 99 | 3.0%3 of 99 | (231) 709-5933 |
| F S Roofing & Construction LLCefficient crew, polite crew, roof quality4.891 ratings4.4% one and two star(231) 463-1821 | 4.8 | 91 | 4.4%4 of 91 | (231) 463-1821 |
| Story Roofing Company, Inctimeliness, courteous crew, new roof installation4.489 ratings13.5% one and two star(231) 269-3210 | 4.4 | 89 | 13.5%12 of 89 | (231) 269-3210 |
| White Pine Renovation, LLCsiding installation, window quality, window installation4.985 ratings1.2% one and two star(231) 246-2008 | 4.9 | 85 | 1.2%1 of 85 | (231) 246-2008 |
| Mariage Roofing Company, Inc.timeliness, fair pricing, prompt quotes4.977 ratings1.3% one and two star(231) 946-7475 | 4.9 | 77 | 1.3%1 of 77 | (231) 946-7475 |
| Sheet Metal Roofing By Max Allen, LLC.metal roof installation, timely manner, knowledgeable staff5.073 ratings0% one and two star(231) 499-6666 | 5.0 | 73 | 0%0 of 73 | (231) 499-6666 |
Where this page comes from
Every figure above is Google’s, captured on 24 September 2026. The star average and the 360 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 360, of which 319 have any text — and it is not everything Google shows.
Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.