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Roof Warden

Roofing contractor

Preferred Roofing Services

3040 N Keystone Rd, Traverse City, MI 49686

Google average
4.9
Ratings counted
99
One and two star
3 of 99(3.0%)
Michigan median
2.5%

The first three are Google’s own figures for Preferred Roofing Services, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Michigan roofers we list with enough ratings to compare.

Rating breakdown

4.9
99 ratings
How the 99 ratings break down, from five stars to one
5
9495%
4
22%
3
00%
2
00%
1
33%
3.0%of these 99 ratings are one or two stars (3)

About typical — the typical roofer in Michigan sits at 2.5%. A higher share is a reason to read the critical reviews below, not a verdict.

The critical reviews

The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.

All 3 of the one and two-star reviews we hold for Preferred Roofing Services, most recent first.

  • 1 out of 5David Heldreth2 years ago

    Don't bother. Poor communication and fraudulent labor charges. After no communication and my job getting pushed back over and over, I was advised I could cancel and have my deposit returned. They had already screwed 9 boards into my roof so that gutters could be mounted, and said they would have to charge me for the wood. Understandable, I figured it was better to eat the minor loss and just go elsewhere as Tony was incredibly rude when I asked about getting the job completed (Jeff was great). I received my deposit back, minus a charge of over a thousand dollars for labor...They had charged me for 4 guys for 3 hours each to screw 9 boards into the roof...at 75$ per guy per hour. They also charged me for double the amount of wood used. When I called, after some pushing I eventually was told it would get sorted as Jeff agreed it was ridiculous and told me that Tony was not good with people. I then received another check in the mail, for only $49. My repayment for the wood they overcharged me (after they increased the price of each board by 30% from the first invoice). No mention of the fraudulent labor hour charge for over a thousand dollars. Still trying to get this corrected.

    Reply from the business

    We were ready to start the job as planned, however we were told by Dave that the gutter company had to make changes last minute and we were not able to start the job as planned and instead had to install said boards to accommodate for the gutters being installed. After 2 weeks of waiting to hear that gutters were complete, and we could begin the job we had already began another project at a school that had to close due to roofing issues, we were not able to pull off the job until the issues were addressed and the school could reopen. After Dave repeatedly yelled at my office staff, having many tantrums like he is displaying here, I am glad we let him out of his contract.

  • 1 out of 5Jayne Kirn5 years ago

    After being put off for several weeks, Premier completed some preventative maintenance on our roof today. They used white caulking on our dark brown roof and chimney which stands out like a sore thumb. Horrible job!!!!! Roofer never came to door to explain intent to use white versus black (which we are only now being told is an option). Roofer also didn’t come to door before leaving to review what was done. (Understandably based on the unprofessional job that he did). I would never recommend this company to anyone in need of roof repair due to their lack of pride in workmanship and customer service. While we did opt for preventative repair rather than repl at thIs time (was advised roof is still functioning well), we were never discouraged to do the repair and was never told white caulking would be used to effect the repair (or given option to use black).

    Reply from the business

    This customer received a bid to do the work properly. It was their idea to do the sub standard repair based on their budget. This is no reflection of Preferred Roofing.

  • 1 out of 5D Newman7 years ago

    Terrible experience- couldn't even get a straightforward estimate: just gave an inflated price with no itemization and then argued that "that was good enough". Arrogant and opaque- stear clear of here

    Reply from the business

    This is not a fair review, If he didn't like the estimate then that is just fine, not everyone is meant to be a Preferred customer. We price our jobs to do them right, if this isn't what a potential customer wants then please feel free to use another contractor. Im truly sorry this somehow escalated for no reason.

What reviewers keep mentioning

Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.

  • quick work7
  • polite crews6
  • polite roofers3
  • clean job site3
  • early completion3
  • quote process3
  • membrane roof replacement2
  • new shingles2
  • friendly sales rep2
  • experienced owner2

Other reviews we hold

14 more of the 78 reviews we hold text for, most recent first. We do not hold every review Google has.

  • 5 out of 5Jason Nellista month ago

    We hired Preferred Roofing Services to replace the roof on our home. They were very professional to deal with from start to finish and the work performed was efficient and superior.

    Reply from the business

    Thank you for sharing your experience with the community. It was a pleasure working with you as well.

  • 5 out of 5Bill Ayers2 months ago

    Very friendly office staff when I stopped in. Looking forward to working with them.

    Reply from the business

    Thank you, we look forward to working with you as well.

  • 5 out of 5Andy inMichigan4 months ago

    Preferred roofing finished up a last minute roofing project I needed to have finished to satisfy my ins. Company. From first call til about two weeks later there was a crew out there tearing off part of the the Last of the unfinished roof. …

    Google cut this review short. The full text is on their Google profile.

    Reply from the business

    Thank you for the review, it was pleasure working with you.

  • 5 out of 5Pete Keyes8 months ago

    I was in need of a contractor who could complete structural repairs to broken framing and roofing replacement after a tree damaged my folks home. After spending months trying to find a contractor who was professional, detail oriented, …

    Google cut this review short. The full text is on their Google profile.

    Reply from the business

    Pete, thank you for the trust and the opportunity!

  • 5 out of 5Dennis Hoeg11 months ago

    I am very happy with their response and inspection process. They are thorough and trustworthy with their results. I will always called Preferred first.

    Reply from the business

    Thanks for the review!

  • 5 out of 5Brian Courya year ago

    We had a tree fall onto our roof - they came out and did a quick patch then followed up with a nice repair job. We were very pleased with the work. Collin had a great attitude and was very efficient. We'd highly recommend Preferred Roofing Services.

    Reply from the business

    Thanks for the review, it was a pleasure working with you!

  • 5 out of 5Jamie Cadea year ago

    Tony with preferred was great to work with. Always willing to answer questions and quick to return a phone call. The quality of work is exceptional. Couldn’t have asked for a better job! Thank You!!!!!

    Reply from the business

    Thank you for the review, we appreciate the opportunity to work with you!

  • 5 out of 5Shelly Granta year ago

    Preferred Roofing provided a fair quote for roof replacement and the representative was easy to work with. The workers were friendly and we felt like they did a good job cleaning up. The new roof looks great. We are very satisfied.

    Reply from the business

    Thank you for the kind review, we appreciated the opportunity to work with you.

  • 5 out of 5Paul Chauvettea year ago

    Tony and his crew at Preferred Roofing are awesome! They always take care of our roofing needs quickly and professionally at Williams Chevrolet, Honda, and Kia. Their responsiveness and quality of work are top-notch. I would recommend them to anybody looking for reliable roofing service. Keep up the great work, and thank you for everything!

    Reply from the business

    Thank you for the review, it has been a pleasure working with you.

  • 5 out of 5Lisa Fobesa year ago

    Preferred Roofing Services did a great job putting on my roof. The roofers worked quickly, and they cleaned up all of their debris. The office staff was very professional and responsive. I would highly recommend Preferred Roofing Services for anyone needing their roof replaced or repaired.

    Reply from the business

    Thanks for the review, we certainly appreciate the opportunity to help with your project.

  • 5 out of 5Ryan Ayersa year ago

    Tony and his team knocked it out of the park. My condo assn needed two roofs done by the time the snow fell and they didn’t hesitate. They are top quality from their customer service to their install teams. Thank you for making it happen and being flexible!

    Reply from the business

    Thank you for the review and the business.

  • 5 out of 5Tina Ulloma year ago

    I would like to give a big shout out to Tony at Preferred Roofing for donating all the shingles to redo my roof and i would like to thank his worker Brian Beckham for taking the time to to do the work for it I'm a cancer survivor and on a fixed income and my roof was in grave need of replacement, couldn't have done it with out the help of Preferred Roofing company Thank you very much Tony

  • 5 out of 5James Mealeya year ago

    Our project with Preferred Roofing was a small cottage in Northport. The estimate was competitive and the project was scheduled and completed promptly with no complications. The result is excellent.

    Reply from the business

    Jim, thank you for the review and the work, it is very much appreciated.

  • 5 out of 5Sandmana year ago

    Outstanding service and install from Tony and his team. Our new home has a perfectly matched roof tile 👍 …

    Google cut this review short. The full text is on their Google profile.

The latest post from this business

Posted by Preferred Roofing Services to their own Google profile 17 days ago. Their words, not ours.

Metal Roofing Snow Performance in Harsh Winters18 hours agoLearn more

What Preferred Roofing Services says about itself

Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.

  • Licensed

    “…Call 231-399-8566 Licensed & Insured Crew Fully licensed…”

  • 24/7 emergency call-out

    “…Responsive Emergency Service Fast emergency roofing services when…”

Their site also states: insured.

Other roofers in Traverse City

Ranked by how many ratings Google has counted.

Other roofers we list in Traverse City
Roofing contractor
Northshore Exteriors, LLCroof replacement, siding, skylight replacement4.9360 ratings0.8% one and two star(231) 221-2578
F S Roofing & Construction LLCefficient crew, polite crew, roof quality4.891 ratings4.4% one and two star(231) 463-1821
Story Roofing Company, Inctimeliness, courteous crew, new roof installation4.489 ratings13.5% one and two star(231) 269-3210
White Pine Renovation, LLCsiding installation, window quality, window installation4.985 ratings1.2% one and two star(231) 246-2008
Mariage Roofing Company, Inc.timeliness, fair pricing, prompt quotes4.977 ratings1.3% one and two star(231) 946-7475
Sheet Metal Roofing By Max Allen, LLC.metal roof installation, timely manner, knowledgeable staff5.073 ratings0% one and two star(231) 499-6666

All roofers in Traverse City →

Where this page comes from

Every figure above is Google’s, captured on 24 September 2026. The star average and the 99 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 99, of which 78 have any text — and it is not everything Google shows.

Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.