Roofing contractor
Standard Roofing & Restoration
830 N 109th St #7, Wauwatosa, WI 53226
Listed under Milwaukee, WI
- Google average
- 4.9
- Ratings counted
- 266
- One and two star
- 7 of 266(2.6%)
- Wisconsin median
- 2.1%
The first three are Google’s own figures for Standard Roofing & Restoration, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Wisconsin roofers we list with enough ratings to compare.
Rating breakdown
| 5 | 254 | 95% | |
|---|---|---|---|
| 4 | 4 | 2% | |
| 3 | 1 | 0% | |
| 2 | 2 | 1% | |
| 1 | 5 | 2% |
About typical — the typical roofer in Wisconsin sits at 2.1%. A higher share is a reason to read the critical reviews below, not a verdict.
The critical reviews
The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.
All 7 of the one and two-star reviews we hold for Standard Roofing & Restoration, most recent first.
- 1 out of 5Monica M.3 days ago
DO NOT USE THESE GUYS! My neighbor had their roof replaced in fall of 2025. As an adjacent property owner, my experience was terrible. From day one, we had zero cooperation protecting our property. Several of our property line trees were damaged during the tear off and subsequently the owner of Standard Roofing has made no attempt to remediate the damage done to our trees. We received an estimate from a reputable tree service to have the damaged and stressed trees treated for hopes of survival, but the owner of Standard Roofing has ghosted me. We are now at the point where we believe the trees need to be replaced, which is a more costly solution. Again, the owner of Standard Roofing will not return our phone calls.
Reply from the business
I’m very sorry, Monica. I wish you would have reached out to me directly so I could have helped with the communication. We certainly are not trying to avoid or ignore you. Jake recently lost his phone while traveling outside the country and has been unable to replace it while he is away. As soon as he returns and has a new phone, I’ll make sure he contacts you directly. I apologize for the frustration and appreciate your patience and understanding. In the meantime, feel free to give me a call 262-212-5853 and ask for Megan.
- 2 out of 5Melanie Richtera month ago
Not a good company. They took over a large contract for several buildings (9 buildings) for an expensive price and then contracted out to another company and didn’t even verify the work was done well or correctly. Several units have severe …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Hi Melanie, Thank you for taking the time to share your concerns. I'm very sorry to hear about your experience and the issues you've described. Based on the information you've provided, I'm unable to locate a project matching nine buildings in our records. Additionally, if a roof we installed were ever to develop a leak, our standard practice is to respond promptly and make the necessary repairs. Because of that, I'm wondering if there may have been a mix-up with another company. If you could, please give our office a call and ask for Megan at 262-212-5853. We'd appreciate the opportunity to verify the property address and determine whether this was one of our projects. If it was completed by our team and there is an active leak, we want to address it as quickly as possible and will arrange to have someone out right away to inspect and resolve the issue. We look forward to hearing from you.
- 1 out of 5tswba year ago
Poor customer service, and poor service. They stood me up twice to tarp my unit, when they do come to tarp my unit the tarp fell off and they never came back. I spoke with 1 of there workers and ask them how they were doing. They told me they left the roof expose overnight, then I told them my unit was leaking last night the guy got defensive and told me to get out. Horrible service!
Reply from the business
We're truly sorry to hear about your experience and appreciate you bringing it to our attention. This is not the level of service we aim to provide, and we take your concerns seriously. I understand that Jeff already reached out to you this morning. If you need anything else at all, please call the office and ask for Megan. 262-212-5853.
- 2 out of 5Seth Selkena year ago
As a first time homebuyer, I used Standard Roofing (SR) at the recommendation of my realtor. I was hopeful that I would see them as a contractor I could look to & trust to do my roof replacement years down the road, but all I’ve come to see them as is a group I have to project manage to get anything done. Timeline of events: - 3/5: Jeff from SR Sales inspected the roof and recommended vented soffits along with mold remediation - 3/12: A repair date was set for 4/15 with a 50% deposit and contract terms requiring 24 hours' notice before work. - 4/14: No notice received of work beginning or being delayed. I called Jeff, who said the scheduler would call back. - 4/15: Still no update by 10am. I called SR and was told I wasn't on the schedule. Later that day, Jeff clarified the schedule was for an estimate, not repairs. He arranged for the repair to occur on 4/16. - 4/16: Work was done, but the vented soffits were not installed as agreed. No communication followed on if further work was going to take place or if the work was done. A pallet was also left in the yard. - 5/27: SR sent a final invoice incorrectly stating work was complete. I pointed out that the work was incomplete, referencing the contract and photos that they'd taken. Jeff admitted he had forgotten the venting detail and promised to schedule the work the next day. - 6/4: After no follow-up, I emailed again. Jeff offered 6/6 or 6/7 for completion. I chose 6/6. - 6/6: No one showed up or contacted me. - 6/7: Work unexpectedly began at 7:30 AM and was finished by 9 AM. My thoughts on working with SR: - I understand that sometimes timelines change. However, if timelines are changing, that should be communicated to a client proactively, especially if your contract includes a 24 hour notice. It should not be on the client to request updates when work is not delivered on the agreed upon schedule. - I was shocked that nobody made sure the work on the final invoice was done. I only caught that something wasn’t b
Google cut this review short. The full text is on their Google profile.
Reply from the business
First and foremost, we sincerely apologize for the frustration and inconvenience you experienced throughout this process. Our goal is always to provide clear communication, reliable scheduling, and thorough execution of all contracted work — and in your case, we clearly fell short. We take full responsibility for the breakdowns in communication and the delays you encountered. There is no excuse for the confusion regarding scheduling, the missed venting detail, or the need for you to repeatedly follow up to ensure completion. You are absolutely correct — our clients should not have to manage the project or verify contracted items. That responsibility falls on us as the contractor. We appreciate your detailed feedback as it highlights areas where we need to improve, especially in our internal scheduling, communication, and quality assurance processes. We will be addressing this internally to ensure similar situations do not occur going forward. While we are glad that the work was ultimately completed, we fully recognize that the experience did not meet the standards we set for ourselves or that our customers deserve. We value your business and your honesty, and again, we sincerely apologize for the inconvenience and frustration this caused. If you would like to discuss this further, I am open to having a direct conversation to personally address any remaining concerns. 262-212-5853. Ask for Megan, I am the manager.
- 1 out of 5Chad Murpheya year ago
I was driving on I-894 on 09/25 at 9:30pm when several Standard Roofing & Restoration trucks flew past me driving in excess of 20 mph over the posted speed limit, flying past the rest of traffic. Worst part was, this was in a construction zone with workers on the roadway at the time. As it was several of their trucks in line, it wasn't a single rouge employee breaking the law. Shows a lack of respect for the laws, the safety of other drivers and the road workers just trying to do their job, as well as a lack of maturity in general.
Reply from the business
Thank you for bringing this to our attention. We will look into this. Safety is important to us.
- 1 out of 5Own Ciriacks2 years ago
This was probably one of the worst businesses I have ever worked with and if I could give them a lower rating I would. They took my first half of the payment then didn't talk to me for weeks. Then when I called they gave me the usual run around (bad weather, emergency jobs, etc.). Then all of a sudden materials show up at my house (I did not even have a date for the work to be done yet). So I called again to see when they were going to work on it and they blamed the supply company saying they shouldn't have dropped off my materials. So I asked when they were going to work on my house and he eventually got back to me and said Tuesday around 8 am. I then make sure my work schedule and other personal matters align with this date (it was only supposed to be a 1 day job). The workers don't show. After another call the workers show up Wednesday at 9 am and leave around 3-4 pm with the job not finished. Not that big of a deal that they didn't finish but then they don't come back till Friday at noon and are gone by 3 pm, and the job is still not finished. I have to call yet again, and another guy comes out and says he will finish up the job tomorrow. So the job is finally finished except for the mess of soda cans, candy wrappers, scrap materials, and loose nails (my 1.5 year old daughter found one) left in my yard and porch which I had to clean up for them. I guess that isn't included in the quote. But as soon as the job was done they were very diligent about making sure they got the rest of there payment. I received multiple emails and phone calls in a weeks time. If I had to make a company that has no accountability for their employees, no respect for their customers, and takes all the convenience out of hiring an outside contractor, I would make Standard Roofing and Restoration.
Reply from the business
We are truly sorry to hear about your experience and the inconvenience you faced. I talked to Scott and we all agree that we are equally disappointed on how your project was handled. We would love the opportunity to make it right. Scott has been trying to get a hold of you. If you prefer to talk to someone else, please call the office, 262-212-5853.
- 1 out of 5Jennifer2 years ago
I would not recommend this company. They came off as a family-like business but they’re just salesmen that use 3rd party workers. They were bad with the scheduling, they left a huge mess and over charged for the extra siding work.
Reply from the business
We sincerely appreciate your feedback, and we will use this to learn and improve from. At Standard Roofing, we truly value our customers and strive to provide a family-like, hands-on experience. Our team has been working together for years, and we take pride in our craftsmanship and customer service. Due to the abundance of rainfall this year, this has resulted in many unforeseen scheduling adjustments. We profusely apologize about any dissatisfaction this caused before and during your project. We have addressed these concerns with our team to prevent such issues in the future. I would love to schedule a time to speak personally with you to discuss any remaining concerns or questions. Our goal is to ensure your complete satisfaction before, during, and after your project. Best Regards, Jake Wycklendt Owner - Standard Roofing & Restoration 262-212-5853
What reviewers keep mentioning
Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.
- gutters32
- thorough inspection16
- gutter repair16
- siding16
- fair pricing13
- new shingles6
- pleasant crew5
- flat roof replacement3
- hail damage inspection3
- fascia repair3
Other reviews we hold
14 more of the 227 reviews we hold text for, most recent first. We do not hold every review Google has.
- 5 out of 5Tyler Herchiana day ago
Josh came out and gave us a reasonable estimate in a timely manner. Very responsive and professional.
- 5 out of 5Angie Kendellen3 weeks ago
We had a small job to do and they had no problem handling it for us! No issues for me whatsoever with the replacement of four siding panels,two way up high on the back of our home and two on the side that had blown off in the wind.Excellent communication with this business and would highly recommend!
Reply from the business
Thank you, Angie! We're glad to hear that you had a positive experience with the replacement of your siding panels. Your recommendation means a lot to us, and we appreciate your kind words about our communication.
- 5 out of 5Brian Northropa month ago
I contacted standard roofing for an estimate on a new roof and skylights. Duke came out and did the roof inspection and looked at the old skylights . Very nice and professional. We got along immediately. He gave us the estimate on the roof …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you, Brian! We're glad to hear you had a positive experience with Duke and our team. It's wonderful to know that you felt informed and satisfied throughout the process. We appreciate your recommendation and look forward to working with you again in the future!
- 5 out of 5Glen Luthera month ago
The roof of our yellow Smiley Barn in Delafield was damaged during one of the severe storms that went through this spring. Standard Roofing was a Godsend through the whole process. They were one of the only roofing companies to respond to my initial calls. They were the only company that was able to get their estimator here the day that the insurance claims agent inspected our roof. The SR&R estimator climbed on the roof and stayed with the Claims Agent to make sure all the damages were noted properly. They gave me a detailed quote that matched the insurance estimate, and I was thrilled to see that they could replace our 20 year old skylights at no extra cost! We are thrilled with how the new roof looks and so thankful that SR&R was with us through the whole ordeal. We've used several other roofing companies over the years, but from now on Standard Roofing will be my first call.
Reply from the business
Thank you so much for your thoughtful review! It means a great deal to our entire team that you trusted us with your beautiful Smiley Barn after the storm damage. We're glad we could be there from the very beginning—working alongside your insurance adjuster to ensure the damage was documented properly and helping make the claims process as smooth as possible. We're also happy we could upgrade your skylights while giving your roof a fresh new look. Your kind words and future trust are the highest compliment we could receive. Thank you for choosing Standard Roofing & Restoration, and we're always here whenever you need us!
- 5 out of 5Alexis Raya month ago
Very prompt and friendly, Duke was so helpful.
Reply from the business
Thank you, Alexis! We're glad to hear that Duke provided you with prompt and friendly service. Your feedback is greatly appreciated!
- 5 out of 5Chelsey Thomasa month ago
Duke was great! Helped me figure out what was wrong and best options for fixing it.
Reply from the business
Thank you, Chelsey! We're glad to hear Duke was able to assist you in finding the right solutions. Your feedback is much appreciated!
- 5 out of 5Monica Wnuka month ago
Standard Roofing came with an assist! I needed a second opinion regarding my roof and chimney. Duke came out and listened to me and was able to assess the situation and get me scheduled ASAP (as I was working within a deadline). He was kind, helpful and had a great attitude - customer service skills 10/10. I was fortunate to find Duke and his team. The willingness to work with me was amazing even for a relatively small project!
Reply from the business
Thank you, Monica! We appreciate your kind words about Duke and his team's exceptional service. It's great to hear that they were able to assist you promptly and make the process smooth for your project. Your satisfaction means a lot to us!
- 5 out of 5Marlene Turnera month ago
Great company and would highly recommend if you need any roofing repair and Duke was so professional and great!
Reply from the business
Thank you, Marlene! We're glad to hear you had a positive experience with our company and that Duke made a great impression. Your recommendation means a lot to us!
- 4 out of 5Kou Vang2 months ago
We got our new gutters from standard roofing about 1-2 years ago. I didn't notice anything until I went up to clean the gutters and found an exposed opening into the house. I contacted them right away in which they admitted was their fault …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you, Kou, for sharing your experience. We appreciate your understanding and are glad we could address the issue promptly. Your feedback helps us improve.
- 5 out of 5Richard Schultz2 months ago
Very pleased with the response time and the work performed. Would gladly use again if needed.
Reply from the business
Thank you, Richard! We're glad to hear you were pleased with our response time and the work done. We appreciate your support and look forward to assisting you again if needed.
- 5 out of 5Chris Adamczyk2 months ago
The team did an excellent job installing the roof and overall was very easy to do business with through the process. They had a hassle free quoting process and were direct and thorough in their inspection, which ensured there were no surprises in the final installation cost. They also kept me updated with progress with the roof installation. I appreciated the direct communication style, which made our conversations feel like less of a sales pitch. Overall would reccommend and use them again for roofing installation and repair.
Reply from the business
Thank you, Chris! We're glad to hear you had a positive experience with our team and appreciated the clear communication throughout the roofing process. Your recommendation means a lot to us, and we look forward to working with you again in the future!
- 5 out of 5Jeff Maillet2 months ago
Quick, easy and great customer service.
Reply from the business
Thank you for the 5 star review, Jeff! We appreciate you.
- 5 out of 5Riley Lucas2 months ago
Good quote, got the work done fast, cleaned up so well after they were done that you can't even tell they were there.
Reply from the business
Thank you, Riley! We're glad to hear that you appreciated the quick work and the clean-up. Your satisfaction means a lot to us!
- 5 out of 5Jerome Nault2 months ago
Had tear-off, some roof repairs and new shingles, crew was quick and very professional and clean-up was excellent all in one day. I would recommend them to anyone.
Reply from the business
Thank you, Jerome! We're glad to hear that you were pleased with the quick and professional service from our crew. Your recommendation means a lot to us!
The latest post from this business
Posted by Standard Roofing & Restoration to their own Google profile 2 months ago. Their words, not ours.
Is It Time to Replace Your Roof? As roofs age, spot repairs aren't always enough. If you are noticing leaks, sagging, or spiking energy bills, Standard Roofing & Restoration is here to protect your home. Free, Clear Estimates: Honest pricing with zero surprise costs. Built for Wisconsin Weather: Premium asphalt, cedar shake, and metal roofs designed to last for decades. Full Exterior Solutions: We also handle gutters, siding, doors, and windows. Reach out today to get your free estimate!2 days agoCall now
What Standard Roofing & Restoration says about itself
Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.
Licensed
“…COUNT ON SINCE 1901 GET A FREE ESTIMATE Licensed & Insured Local Roofer Since…”
Insured
“…1901 GET A FREE ESTIMATE Licensed & Insured Local Roofer Since 1901, Standard…”
Warranty offered
“…& Restoration Financing Our Warranty Our Careers Service Areas…”
States years in business
“…A Legacy of Excellence Since 1901 With over 100 years of expertise, we don’t just build…”
States a founding year
“…ING CONTRACTOR QUALITY YOU CAN COUNT ON SINCE 1901 GET A FREE ESTIMATE MILWAUKEE’S…”
Free estimates
“…Our Warranty Testimonials Contact FREE ESTIMATE MILWAUKEE’S PREMIER ROOFING…”
Other roofers in Milwaukee
Ranked by how many ratings Google has counted.
| Roofing contractor | Google average | Ratings counted | One and two star | Contact |
|---|---|---|---|---|
| Infinity Exteriorssiding replacement, answering questions, roof replacement4.82,479 ratings3.8% one and two star(262) 747-2149 | 4.8 | 2,479 | 3.8%93 of 2,479 | (262) 747-2149 |
| Ridge Top Exteriorssiding replacement, cleanup, answering questions4.81,030 ratings4.0% one and two star(414) 244-9416 | 4.8 | 1,030 | 4.0%41 of 1,030 | (414) 244-9416 |
| WeatherPro Exteriorssiding replacement, kind staff, window installation4.9661 ratings2.1% one and two star(262) 698-3227 | 4.9 | 661 | 2.1%14 of 661 | (262) 698-3227 |
| All Season Roofinggutters, siding, efficient crew4.9401 ratings0.7% one and two star(414) 517-9528 | 4.9 | 401 | 0.7%3 of 401 | (414) 517-9528 |
| Modern Exterior Roofingsiding replacement, large projects, insurance claim assistance4.9350 ratings2.0% one and two star(262) 240-6454 | 4.9 | 350 | 2.0%7 of 350 | (262) 240-6454 |
| Community Roofing & Restorationprofessional crew, siding, gutter replacement4.8321 ratings4.4% one and two star(414) 206-1678 | 4.8 | 321 | 4.4%14 of 321 | (414) 206-1678 |
Where this page comes from
Every figure above is Google’s, captured on 24 September 2026. The star average and the 266 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 266, of which 227 have any text — and it is not everything Google shows.
Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.