Roofing contractor
Smart Roofing & Sheet Metal Company
4985 S Sunny Slope Rd, New Berlin, WI 53151
Listed under Milwaukee, WI
- Google average
- 5.0
- Ratings counted
- 287
- One and two star
- 1 of 287(0.3%)
- Wisconsin median
- 2.1%
The first three are Google’s own figures for Smart Roofing & Sheet Metal Company, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Wisconsin roofers we list with enough ratings to compare.
Rating breakdown
| 5 | 281 | 98% | |
|---|---|---|---|
| 4 | 4 | 1% | |
| 3 | 1 | 0% | |
| 2 | 0 | 0% | |
| 1 | 1 | 0% |
Lower than most — the typical roofer in Wisconsin sits at 2.1%. A higher share is a reason to read the critical reviews below, not a verdict.
The critical reviews
The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.
The only one or two-star review we hold for Smart Roofing & Sheet Metal Company.
- 1 out of 5Katelyna year ago
One of their drivers was crazy on the highway. We were already going 10 over in a 55 mph zone, and he drove completely up to our bumper, flashed his high beams at us, then yelled at us while driving by. He then proceeded to speed like crazy and slide from the leftmost to the rightmost lane aggressively. I would never hire someone who hires people with this temperament.
Reply from the business
Hi Katelyn, Thank you for bringing this to our attention. We’re very sorry you had such a negative experience on the road. After looking into this, we can confirm that the individual you encountered was not one of our in-house drivers but a third-party service representative who was not operating under our company’s supervision at the time. We hold our team to high standards, especially when it comes to safety and professionalism, and we’re actively addressing this with the external party involved. If you’re open to it, we’d really appreciate the chance to clarify this further and hope you’ll consider updating or removing the review, as it doesn’t reflect our actual team or values. Thank you again for your feedback, we take this very seriously. Best regards, Joe | Smart Roofing
What reviewers keep mentioning
Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.
- timely completion25
- exceptional work17
- efficient crew15
- gutter replacement12
- thorough inspection8
- honest assessment7
- thorough cleanup5
- chimney flashing repair3
- shingle samples2
- solar tube installation2
Other reviews we hold
14 more of the 254 reviews we hold text for, most recent first. We do not hold every review Google has.
- 5 out of 5Ashley Kline14 hours ago
I am writing to share my appreciation for the excellent service we received recently. We had some flashing leaking on our chimney, and Dale went above and beyond to come to our house in an extremely timely manner. He went up on the roof, identified the exact problem, and fixed it immediately. Unlike the other contractors we had over, there was no guesswork involved. Smart Roofing will be handling all of our roofing needs from now on. I highly recommend their services to everyone.
- 5 out of 5Charlie ka week ago
I had a roof leak I couldn’t track down. Joe came out to take a look and had a tech come right over to solve the problem. Has been dry ever since!
Reply from the business
Thanks, Charlie! I’m glad Joe was able to come out quickly and get a tech over to track down that leak and fix it fast. It’s great to hear it’s been dry ever since.
- 5 out of 5Scott Morrell2 weeks ago
We discovered water damage on our ceiling, we were understandably concerned. Our roof had been installed six years ago, but the original roofing company was no longer in business, so we had no way to have the warranty honored. …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Scott, thank you for the thoughtful review and for trusting Smart Roofing & Sheet Metal Company when you found that ceiling water damage. I’m glad Dale could respond quickly, walk you through the options without any pressure, and get the repair done promptly with clear before-and-after photos. We really appreciate the recommendation and look forward to helping with your gutter work when you’re ready.
- 5 out of 5Gabby Bergeron2 weeks ago
Very responsive team, came to check our leaking skylight the same day when we contacted them late on a Friday, and Dale and team returned Sunday to start repairing the problem. Knowledgeable and helpful team and answered all our questions on other areas we were concerned with! Would absolutely recommend!
Reply from the business
Gabby, thank you so much for the kind words and recommendation. We’re glad our team could get out quickly to take a look at your leaking skylight and get repairs started right away, even over the weekend. We appreciate you trusting Smart Roofing & Sheet Metal Company, and we’re happy we could answer your questions and help with the other areas you were concerned about.
- 5 out of 5david mastopietro2 weeks ago
They came and gave me an estimate for a roof repair yesterday. They finished up the job today and did a great job. Price was more than fair and nice people.
Reply from the business
Thanks, David! We’re glad we could get out quickly, provide a clear estimate, and complete your roof repair the next day. We really appreciate your kind words about the fair price and our crew.
- 5 out of 5Ross WhitingEdited 2 weeks ago
Dale and his crew are very dedicated to their work. They pay attention to detail and have an excellent work ethic. They made sure everything was cleaned up before leaving each day. Great communication - they kept us informed throughout the project. Highly recommend!
Reply from the business
Glad we could be there in your time of need with your roof Ross! Thanks for sharing your experience.
- 5 out of 5William Drehfala month ago
Dale and his team did an outstanding job repairing and roofing our 161 year old home. A mold issue in our attic required remediation and our search for a roofer who had in depth experiences with a situation like ours led us to Smart …
Google cut this review short. The full text is on their Google profile.
Reply from the business
William, thank you for the wonderful review—I'm glad Dale and the team could help get your 161-year-old home repaired properly, including navigating the attic mold remediation. We really appreciate you noting how clearly Dale explained the plan and kept you updated as things came up, and we’re grateful you trusted Smart Roofing with your historic house.
- 5 out of 5Raymond Moona month ago
Extremely pleased with Dale and his crew. They did the entire roof in 2 of the hottest days of the summer. Dale, the owner, was on the job both days. There should be more vendors as great as SMART roofing
Reply from the business
Raymond, thank you so much for the great review. We’re really glad you were extremely pleased with Dale and the crew, and we appreciate you noticing how hard they worked to get your entire roof done even in the hottest days—especially with Dale on site both days.
- 5 out of 5Jessica Lloyda month ago
After a leak started in my bathroom during a recent storm the dreaded thoughts of who to call and who can I trust began. When I woke up this weekend to find my neighbor getting a new roof, I was enthralled watching this crew work. Their work was meticulous and fast. The equipment used on-site also caught my eye. I got the name of the company from their truck and called the next morning. I got directly connected with Dale, no voicemail, no let us call you back, a real person, and one who knew exactly what he was talking about. Dale came over the very next day, discussed our options and made honest recommendations. Dale is knowledgeable, down to earth, and honest! I would highly recommend Dale / Smart Roofing for your roofing needs! Even if you have contacted another company already, give Smart Roofing a call, a second opinion from someone like Dale could really give you piece of mind.
Reply from the business
Jessica, thank you for taking the time to share this—I'm glad you got to see our crew in action and that the workmanship and equipment stood out to you. We really appreciate your kind words about Dale being easy to reach, straightforward, and honest in laying out your options, and we’re grateful for the recommendation.
- 5 out of 5Robert Kuehla month ago
My 3 year old roof was leaking in my office and the company I used would not come to look at it. I got a referral; I called Dale and he came the next day. He found some exposed nails and sealed them up. I would highly recommend Smart Roofing
Reply from the business
Robert, thank you for the recommendation. I’m glad Dale was able to come out quickly, track down the exposed nails, and get everything sealed up so your office roof stopped leaking. We really appreciate you choosing Smart Roofing & Sheet Metal Company.
- 5 out of 5Kristie Romaszewskia month ago
Highly recommend Dale and Smart Roofing! Awesome service, always friendly, and very professional. Needed just a minor repair as a result of strong winds and Dale came out himself and did a great job!
Reply from the business
Kristie, thank you so much for the recommendation and the kind words. We’re glad Dale could get out quickly after the wind and take care of the minor repair, and it means a lot to hear you found our team friendly and professional.
- 5 out of 5Mary LaBelle2 months ago
We had garage and home roof damage from a large fallen tree after a storm (very busy time for roofers). Dale came out very quickly to inspect the damage and discuss options for repair. Never before have worked with a group who spent the …
Google cut this review short. The full text is on their Google profile.
Reply from the business
We love serving great people like you and Tom. I was a privilege to help you with the roof replacement and repairs.
- 5 out of 5jon jankowski2 months ago
Smart roofing was highly recommended by a friend of mine. Both Dale and Joey were great to work with and did a very thorough job of explaining what was involved in replacing my roof. Their pricing was very competitive and the workmanship …
Google cut this review short. The full text is on their Google profile.
Reply from the business
It was a privilege to work with you Jon. Thanks for the review!
- 5 out of 5Jim Ollmann2 months ago
Easy to work with and very responsive. Provided great detail of the required repairs. Spent time explaining exactly what was needed and what they would provide to align with my expectations.
Reply from the business
Thank you for your support Jim! Sharing your experience of how we handled your project is appreciated.
What Smart Roofing & Sheet Metal Company says about itself
Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.
Warranty offered
“…We offer 50 year non prorated warranty’s and have the best workmanship…”
States a founding year
“…Menu Menu Your local Roofing Contractor Since 1950 HOW WE CAN HELP YOU Please enable…”
Family owned
“…our belt, and we have always been a family owned and operated company who does our…”
Their site also states: mentions the bbb.
Other roofers in Milwaukee
Ranked by how many ratings Google has counted.
| Roofing contractor | Google average | Ratings counted | One and two star | Contact |
|---|---|---|---|---|
| Infinity Exteriorssiding replacement, answering questions, roof replacement4.82,479 ratings3.8% one and two star(262) 747-2149 | 4.8 | 2,479 | 3.8%93 of 2,479 | (262) 747-2149 |
| Ridge Top Exteriorssiding replacement, cleanup, answering questions4.81,030 ratings4.0% one and two star(414) 244-9416 | 4.8 | 1,030 | 4.0%41 of 1,030 | (414) 244-9416 |
| WeatherPro Exteriorssiding replacement, kind staff, window installation4.9661 ratings2.1% one and two star(262) 698-3227 | 4.9 | 661 | 2.1%14 of 661 | (262) 698-3227 |
| All Season Roofinggutters, siding, efficient crew4.9401 ratings0.7% one and two star(414) 517-9528 | 4.9 | 401 | 0.7%3 of 401 | (414) 517-9528 |
| Modern Exterior Roofingsiding replacement, large projects, insurance claim assistance4.9350 ratings2.0% one and two star(262) 240-6454 | 4.9 | 350 | 2.0%7 of 350 | (262) 240-6454 |
| Community Roofing & Restorationprofessional crew, siding, gutter replacement4.8321 ratings4.4% one and two star(414) 206-1678 | 4.8 | 321 | 4.4%14 of 321 | (414) 206-1678 |
Where this page comes from
Every figure above is Google’s, captured on 24 September 2026. The star average and the 287 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 287, of which 254 have any text — and it is not everything Google shows.
Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.