Roofing contractor
Level Up Improvement
4425 Fernlee Ave, Royal Oak, MI 48073
Listed under Southfield, MI
- Google average
- 4.9
- Ratings counted
- 149
- One and two star
- 2 of 149(1.3%)
- Michigan median
- 2.5%
The first three are Google’s own figures for Level Up Improvement, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Michigan roofers we list with enough ratings to compare.
Rating breakdown
| 5 | 147 | 99% | |
|---|---|---|---|
| 4 | 0 | 0% | |
| 3 | 0 | 0% | |
| 2 | 0 | 0% | |
| 1 | 2 | 1% |
About typical — the typical roofer in Michigan sits at 2.5%. A higher share is a reason to read the critical reviews below, not a verdict.
The critical reviews
The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.
All 2 of the one and two-star reviews we hold for Level Up Improvement, most recent first.
- 1 out of 5Linda3 months ago
Jokes - stay away. Came out and wasted my time over a week ago talking about how they are the best and we made a good choice only to be chasing them for quotes to get this message over a week later! They don’t communicate and Alvin is the owner. Total jokes — stay far away, go elsewhere! I only got this message after 2 calls to their house plus a email for a quote. Unprofessional, dishonest, lack of communication and lack of customer service.
Reply from the business
Thank you for bringing this to our attention and we apologize for your experience. This has been dealt with internally and won't happen again moving forward.
- 1 out of 5Sherita Granta year ago
The company are unreliable. I was promised to had roofing done after the estimate. However, Alvin Ashley did not stand up to his standards!
Reply from the business
In response to your review about our service: We are a small, family-owned roofing business that takes customer service very … More
What reviewers keep mentioning
Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.
- insulation24
- siding18
- professional crew18
- new gutters17
- initial inspection9
- mold remediation4
- new roof installation4
- attic insulation3
- lifetime warranty3
- baffle installation2
Other reviews we hold
14 more of the 22 reviews we hold text for, most recent first. We do not hold every review Google has.
- 5 out of 5Michelle Sherrya week ago
We just had them install our CertainTeed roof system on our home and couldn’t be happier. From start to finish the process was easy. Alvin did a great job explaining everything (although he still needs to tell us where his son found arcade and slot machines for our basement 😂) Level Up Improvement installed our insulation last year, we are very happy with both projects and highly recommend them.
Reply from the business
Thank you so much for the kind review and for trusting us with both your insulation and new CertainTeed roof. We are glad everything went smoothly and that you are happy with the results. We will make sure Alvin gets you the arcade and slot machine information too. We truly appreciate the recommendation!
- 5 out of 5Victoria Pratto2 weeks ago
They were doing my neighbors roof so I Hired to do siding- from start to finish they were very professional. Level up installed new ply-gem siding on my garage, new aluminum trim and gutters on my house and new polar seal windows as well. All crews were very professional and I highly recommend them.
Reply from the business
Thank you for the great review and for choosing Level Up Improvement after seeing us work on your neighbor’s home. We are glad you had a positive experience with our crews from start to finish. … More
- 5 out of 5Daliyeh Abroo4 weeks ago
Really happy with the work Level 10 Roofing did on our roof. They showed up on time, got the job done fast, and cleaned everything up after, no mess left behind. Milos was friendly and easy to work with, and they were upfront about pricing …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Hi, thank you so much for taking the time to leave such a kind review! We really appreciate it. It sounds like you had a great experience with Level 10 Roofing and Milos, which is great to hear. However, we believe this review was meant for a different company. Our company is Level Up Improvement, and we were not the contractor who completed your roof. We know our names are pretty similar, so this mix-up happens from time to time. If you have a chance post this on Level 10 Roofing’s page so they receive the recognition they deserve. Thanks again, and we’re sorry for the confusion!
- 5 out of 5Philip Yutzy2 months ago
Very knowledgeable and honest employees. Sam is the man!
Reply from the business
Thank you so much, Phil! We will make sure to pass this along to Sam
- 5 out of 5LaTosha2 months ago
Thank you for your service! On time and professional!
Reply from the business
Thank you so much for this 5 star review LaTosha, we try very hard to be prompt and as helpful as possible. Have a great long weekend!
- 5 out of 5mark alent2 months ago
Highly recommend for price, transparency, and immediate response to questions or concerns. Had my roof done and crew was great. Found no nails or damages after they stripped a double roof layer. Did everything they said they would do.
Reply from the business
Thank you for the great review! We’re glad to hear you were happy with the communication, transparency, and responsiveness throughout your project. Removing multiple layers of roofing can be a messy job, so it’s especially rewarding to hear … More
- 5 out of 5Joe GeorgicEdited 2 months ago
Brandon came out same day to get me a competitive quote for new gutters. Within 2 weeks, he had a team come out who got my new gutters installed and they look great. Would totally use them again. Edit: Just wanted to shoutout these guys again. Did a great job at a great rate. Gutters they did hold up and look amazing. Use them for any projects they offer.
Reply from the business
Thank you for your positive review. Joe!
- 5 out of 5Mike Leon2 months ago
Level Up Improvement was excellent. Brandon was with us every step of our insulation project and took care of everything while answering all of our questions! Great guys, great company!
Reply from the business
Thank you so much for the kind words! We truly appreciate the opportunity to help with your insulation project. Brandon and our entire team work hard to make sure homeowners feel informed and comfortable throughout the process, so we’re … More
- 5 out of 5A Lee2 months ago
Best customer service hands down. No Sales Games. Received 4 estimates from different companies. They had the best price, Best warranty, and most importantly there crews are certified through the manufacturer. So the manufacturer backs the work that they do. That's important because I found out that most other companies are not certified. They explained everything to us step by step, entire process. And the communication was Amazing. We Wil be recommending them to our family, friends, and co-workers. Thanks Level Up my house is beautiful.. Lee
Reply from the business
Lee, this made our day. Thank you so much for taking the time to share your experience. We know getting multiple estimates takes effort, and we don't take it lightly that you chose us. That's exactly why we don't play games with pricing or … More
- 5 out of 5Ashley H2 months ago
Level Up Improvement recently did our siding and we were so impressed with Brandon and his team’s attention to detail when it came to the work and daily cleanup. From big details to small- even when installing our new address sign I bought separately that didn’t come with screws, the team took time to make sure the screws they used matched the black address sign which I appreciated so much. The communication was open, consistent, and honest from the time we got the quote to the final walk through of the finished work. We’ve had multiple neighbors stop by and comment on our new siding and tell us how incredible it looks. We’ve already recommended Level Up to multiple people and will continue to refer people to them. Level Up went above and beyond for what we needed and we are thrilled with our experience!.
Reply from the business
Thank you so much for taking the time to share your experience and for trusting Level Up Improvement with your siding project! Reviews like this mean a lot to our entire team. Brandon takes great pride in making sure every project is completed the right way, and it's wonderful to hear that the attention to detail, communication, and daily cleanup stood out throughout the process. We believe the small details matter just as much as the big ones, so hearing that something as simple as matching the screws on your new address sign made a difference truly makes our day. We're also thrilled to hear that your neighbors have been complimenting the finished look. A beautiful exterior transformation is always rewarding, but knowing our customers are proud of the final result is what matters most to us. Thank you again for your kind words, your referrals, and the opportunity to work on your home. It was a pleasure serving you, and we're always here if you need anything in the future. Enjoy your beautiful new siding! – Brandon, Sam, and the entire Level Up Improvement Team
- 5 out of 5Dennis Pienkowski3 months ago
Excellent experience with everyone involved. The quality of the work and installers did a very professional job. I would recommend this company Highly.
Reply from the business
Thank you so much for the kind words! We take a lot of pride in the quality of our work and the crew we put on every job. Reviews like this mean everything to us. We appreciate you trusting Level Up Improvement with your home, and we're always here if you need anything down the road!
- 5 out of 5Chris Lagona3 months ago
Nobody better with honest care than Brandon
Reply from the business
Thank you so much Chris, we really appreciate that. Brandon really cares about every homeowner he works with, and that kind of … More
- 5 out of 5Aaron Schroyer3 months ago
Brandon and the team at Level Up Roofing were absolutely outstanding from start to finish. Professional, responsive, honest, and extremely knowledgeable throughout the entire process. They communicated clearly, showed up when they said they would, and the quality of workmanship really speaks for itself. What stood out most was how much pride Brandon takes in doing things the right way instead of just rushing through another job. You can tell they genuinely care about their customers and their reputation. The entire experience felt smooth, transparent, and stress free. If you’re looking for a roofing company that’s reliable, trustworthy, and delivers high quality work, I would highly recommend Brandon and Level Up Roofing. Truly top notch service.
Reply from the business
Aaron, thank you for the thoughtful review and for trusting Brandon and the team with your home. … More
- 5 out of 5Adam Sommers3 months ago
Wife and I got 5 different quotes from 5 companies to replace all the windows in our home in Farmington hills as the old windows were all failing and miserable in the winter. The sales guy from Level Up was never pushy, didn't try any of the hard sell tactics the big companies do and was patient with all of our questions. We got Polar Seal windows as we wanted something made specifically for Michigan winters. They set us up with the right expectations as far as how long the windows would take to make and how long the install would be. Brandon, one of the owners came out and did all the measurements and answered any more questions we had. It took a while to get the windows made but since they let us know how it worked we weren't concerned. Communication was great the entire time as they kept us up to date. Once the windows were done, they got us on the schedule in about a week. The two installers, I believe their names were Yuri and Julian(sp?) were absolutely incredible. They showed up on time, they were careful with my wife's freshly planted landscaping, they were courteous, cleaned up behind themselves and did an impeccable job. 13 windows in about 8 hours, you couldn't even tell anyone had been doing work aside from the brand new windows. Brandon came out to do a site inspection a few days after the install, answered any remaining questions we had and inspected the installs. Will absolutely use Level Up if we need to replace any of our siding and when it comes roof replacement time. Pricing was not the lowest quote but it was reasonable and considering the quality of the installers and the Polar Seal windows it feels like we got more than our moneys worth. The big guys like Wall Side and Weathergard were higher cost and high pressure sales tactics. Running a small family business myself, I pride myself on providing a better service than the big guys. Keeps us in business. Brandon and everyone else at Level Up seems to operate the same way. I have had a lot of
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you for taking the time to share such a detailed review. We really appreciate it. … More
The latest post from this business
Posted by Level Up Improvement to their own Google profile 2 months ago. Their words, not ours.
give us a call 313-287-9525. Roofing, siding, and windows6 hours ago
What Level Up Improvement says about itself
Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.
Licensed
“…Are you licensed, insured, and certified? Yes! Level…”
Warranty offered
“…home like their own A workmanship warranty you can count on Fast, Reliable Roof…”
States years in business
“…Our founder, Brandon Parsons, brings over 20 years of hands-on roofing experience and…”
Free estimates
“…Southeast Michigan 313-287-9525 Get A Free Estimate Free Instant Roof Quote Request An…”
Financing available
“…roof or upgrading drafty windows, our financing options make it easier to invest in comfort…”
Their site also states: insured.
Other roofers in Southfield
Ranked by how many ratings Google has counted.
| Roofing contractor | Google average | Ratings counted | One and two star | Contact |
|---|---|---|---|---|
| Best Choice Total Home Improvementsiding, gutters, professional crew4.7203 ratings4.9% one and two star(248) 957-6228 | 4.7 | 203 | 4.9%10 of 203 | (248) 957-6228 |
| Prime Home Remod Siding and Roofinggutters, gutter replacement, courteous staff4.8197 ratings6.1% one and two star(734) 530-0344 | 4.8 | 197 | 6.1%12 of 197 | (734) 530-0344 |
| Tittle Brothers Roofinggutters, siding replacement, product warranty4.9159 ratings0.6% one and two star(248) 639-7268 | 4.9 | 159 | 0.6%1 of 159 | (248) 639-7268 |
| iSwitch Roofsroof replacement, inspection, warranty4.992 ratings2.2% one and two star(248) 997-5929 | 4.9 | 92 | 2.2%2 of 92 | (248) 997-5929 |
| EverNew Roofingsmooth process, professional crew, affordable5.043 ratings0% one and two star(248) 218-9009 | 5.0 | 43 | 0%0 of 43 | (248) 218-9009 |
| Detroit Roofers of Southfieldfriendly communication, flat roof repair, courteous staff5.042 ratings0% one and two star(248) 460-9204 | 5.0 | 42 | 0%0 of 42 | (248) 460-9204 |
Where this page comes from
Every figure above is Google’s, captured on 24 September 2026. The star average and the 149 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 23, of which 22 have any text — and it is not everything Google shows.
Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.