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Roof Warden

Roofing contractor

Direct Roofing - Fraser Valley Residential & Commercial Roofing Contractor

31141 Wheel Ave 401 A, Abbotsford, BC V2T 6H2

Google average
4.4
Ratings counted
57
One and two star
9 of 57(15.8%)
British Columbia median
2.4%

The first three are Google’s own figures for Direct Roofing - Fraser Valley Residential & Commercial Roofing Contractor, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the British Columbia roofers we list with enough ratings to compare.

Rating breakdown

4.4
57 ratings
How the 57 ratings break down, from five stars to one
5
4782%
4
00%
3
12%
2
12%
1
814%
15.8%of these 57 ratings are one or two stars (9)

Much higher than most — the typical roofer in British Columbia sits at 2.4%. A higher share is a reason to read the critical reviews below, not a verdict.

The critical reviews

The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.

8 of the 9 one and two-star reviews we hold, most recent first.

  • 1 out of 5Brad Parkera year ago

    Weren't the cheapest weren't the most expensive. Went with them because I liked the owner/sale rep Elliot. Told me intially it was his specific worker doing my roof, sub contractors showed. I asked him and it turned into they most sub contract to me. Told me any issues talk to Bal On site. Mentioned 3-4 outstanding issues as they stripped the roof, paper it, and re roofed and kept being told yes ,yes they were going to fix it. Job wraps up and they don't fix the high/low spots,nails, sticking through, and water pouring off my fascia boards when it rains. Damaged my vinyl siding and tried denying it. Paid my bill, have called/texted/emailed/fb messaged, never called/texted back,messaged on FB once said contact me Monday, and proof once again. Save yourself the hassle and money

  • 1 out of 5Vincent Marcos2 years ago

    Did not show up for the prebooked repair appointment for leaky roof issue, did not call either. When my wife called Elliot, he kept repeating over and over and over... again what a small job we are and has difficulty in honoring the appointment, even with the prebooking. Taves Roofing was able to help us within half an hour from calling them, Cory was amazing, respectful and actually properly diagnosed the true cause for the roof leak. We will give them priority with the new roof to be done. Thank you Taves Roofing for helping us, thank you Cory, you deserve a 10 star review not just a 5 star.

  • 1 out of 5Jadon Peters4 years ago

    Really disappointed in a local company like this to see a grey F150 speeding and swerving like a maniac and then on top of that flipping off other drivers.... real professional guys! Not the kind of characters you want in such an important business as waterproofing residential and commercial projects.....

  • 1 out of 5DINESH GUPTA4 years ago

    I would never use them, They came said they cant do anything and charged $275.00, I can understand service charges, but that works only if they fix something.

  • 1 out of 5James Welsh5 years ago

    Exactly the same as the last reviewer. Total "GHOST" show!

  • 1 out of 5Susie M5 years ago

    The responsiveness of this company is terrible. When I called to complain, the receptionist said, "okay thanks, have a nice day". They don't seem to really care about their customers.

    Reply from the business

    Hi Susie, We are trying to find your recent request or call We apologize if your call got missed but sometimes the volume of inquiries makes it hard to return all calls U can send a request to info@directroofing.ca if no luck by phone This past year has been crazy with inquiries and it may be a wait for a call back as we service calls in order. Negative reviews for services not rendered are not a right as our quotes are a free service - Please keep in mind!! Sorry for your frustration Management Direct Roofing We have many customers that feel we offer the best service and which we do!!

  • 2 out of 5Frank M5 years ago

    I phoned to make an appt to have my roof looked at . They said they would come in the next day or two and give me a quote , but they didn’t show up at all let alone give me a quote , not even a call to say they couldn’t make it .I phoned back and never received a response. There work is probably good ,I don’t know I didn’t hire them ,but people who don’t respond are frustrating.

  • 1 out of 5vicki p5 years ago

    BEWARE TEHY DON'T ANSWER YOUR CALLS IF YOU HAVE A PROBLEM!!! We used Direct Roofing to install a new roof 3 years ago. They did a good job installing the roof in a fairly timely fashion. They also installed new gutters and downspouts. The seals in the corners of the gutters started to leak in a few spots this spring. Since the gutters came with a 5 year warranty I called them in the spring to have someone come and replace the seals. This is a small job to do so it wouldn't take up much time. I called 3 times and each time they said they would have someone come out to fix the problem, No one ever showed up. I assumed they wee busy due to the summer season being the busy season for roofing but it would have been nice to have been told so. Anyways I waited until the fall to call again and they said someone would call me back. Even after I told them I had called 3 times before no one has bothered to call me back. So if you are thinking of using this company beware that if you have a problem they may never come and fix it.

What reviewers keep mentioning

Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.

  • gutters6
  • facia boards4
  • quick quote3
  • fast replies3
  • competitive pricing3
  • new roof3
  • metal roofing2
  • leak detection2
  • on time2
  • repair work2

Other reviews we hold

14 more of the 55 reviews we hold text for, most recent first. We do not hold every review Google has.

  • 5 out of 5Marcus Aurelius4 months ago

    had them do a 'patch' repair on a shingle style roof. the roof was only three years old and failed due to previous work performed from unqualified contractors from another company. direct roofing sent technicians within a reasonable amount of time to perform the repair work and emailed me a report explaining why the roof leaked and recommended repairs to be performed with photos and bullet points.

  • 5 out of 5Jerry Black6 months ago

    Direct Roofing did a great job on a leak that was the result of another company doing sub par work on a tricky ridge line. Elliot was fantastic to work with, Garrett and his crew were quick to respond and were able to deal with this problem …

    Google cut this review short. The full text is on their Google profile.

  • 5 out of 5Rodrigo Lopez6 months ago

    I've used them for my projects, Eliot and Parker are the best, I wouldn't go anywhere else for my metal. Highly recommend is an understatement.

  • 5 out of 5Nick Robson8 months ago

    We highly recommend Direct roofing. We use this company for all of our roofing needs, including metal, custom flashing, duriod, and PVC. They are competitive, honest, hardworking, and overall very professional. Nick Robson, Owner of Robson Home Builders

  • 5 out of 5Ryan Ueland10 months ago

    Best guys around!!

  • 5 out of 5Dona year ago

    Elliot and Parker were incredible to deal with. They were very thorough to ensure we understood the entire process and that we received exactly what we wanted. Parker was always available and was able to work with our busy schedule to find …

    Google cut this review short. The full text is on their Google profile.

  • 5 out of 5Dianne Hogga year ago

    This company was so prompt when I called them that I had in house leaks. They fixed the problem until they could redo the roof. They have a great crew and would recommend them highly..

  • 5 out of 5Al Lougheeda year ago

    We were lucky to find Parker, who unlike the other local businesses we contacted never even got back to us. He replied right away and was knowledgeable. He knew exactly what we were after and sent us a quote one hour later, which by the way was much less than the other quotes we got. In this day and age it is so refreshing to find someone that actually wants the work. He was here right to the day and hour he gave us, we would highly recommend him. When we need the rest of our metal for our roof he will be our first call. Thanks again, Al and Lori

  • 5 out of 5Darren Pighina year ago

    From my initial interaction with the Direct owner to the project manager to the foreman to the crew, the professionalism and quality of work was evident throughout the project. There was no hidden costs and they stood by their quote. The crew was always punctual and ensured the roof and site was properly secured when they were done for the day. Direct was highly recommended to me from a friend in the construction industry and I would not hesitate to pass on the same recommendation.

  • 5 out of 5Michael2 years ago

    Super thrilled with the product and service of this company. They installed a PVC product for my low sloop roof and were very quick and professional. I didn't have to manage them at all as they were quick and always left the work site clean.

    Reply from the business

    Thank you for the kind words, Michael! We are delighted to hear that you are super thrilled with our product and service. It was our pleasure to install the PVC product for your low slope roof efficiently and professionally. Your satisfaction is our top priority, and we always aim to provide a hassle-free experience. Thank you for choosing Direct Roofing - Residential & Commercial Roofing Contractor!

  • 5 out of 5Shane Parsons2 years ago

    Great service, very friendly staff. I will be using Direct Roofing for all my roofing/metal needs. Shane

    Reply from the business

    Thank you for the kind words, Shane! We are thrilled to hear that you were satisfied with our service. We look forward to working with you again in the future.

  • 5 out of 5sarah ayriss2 years ago

    This year we had to replace our roof, as expected this is a daunting task, we were nervous how much it would cost and in an older house you never know what could go wrong but Direct Roofing and their team did an outstanding job. They stuck to the budget ! And their quote was extremely competitive, when we did run into the odd extra cost because of the age of the house we were presented with options. These guys worked in extreme temperatures, showed up early and the whole team was an absolute pleasure. We really couldn’t recommend Direct Roofing anymore I’m so happy I came across them and I will use them in the future for metal installation on other parts of the house. If you’re considering using them I wouldn’t hesitate! Thanks Direct Roofing, this is one happy client!!

    Reply from the business

    Thank you so much for sharing your experience with us! We are thrilled to hear that you had a positive experience with Direct Roofing. We're glad we could deliver a successful roofing project within your budget and provide competitive pricing. Our team works hard to accommodate unexpected costs and ensure customer satisfaction. We appreciate your recommendation and look forward to working with you again in the future. Thank you for choosing Direct Roofing!

  • 5 out of 5Will Graham3 years ago

    I have been a building contractor for 40 years the work done by Direct on our projects has been professional and of excellent quality . Thanks Elliot and crew.... you have a loyal customer in Homestyles Contracting ltd.

    Reply from the business

    Thank you Will for your kind words! We are delighted to hear about your positive experience with Direct Roofing. We are committed to delivering professional and high-quality work on every project. We appreciate your support and look forward to working with you again in the future.

  • 5 out of 5Tom Watts3 years ago

    I contacted Direct Roofing to inquire about getting my roof, gutters, downspouts, and facia replaced / updated. The initial quote was very quick and comprehensive and it was clear Parker knew what he was doing. The work done on the roof, which was the whole meal deal, was excellent. Couldn't be happier with the service they provided including the follow up. I wouldn't hesitate to use them again.

    Reply from the business

    Thank you for your glowing review, Tom! We are thrilled to hear that you were pleased with the quick and comprehensive quote provided by our team. We pride ourselves on our expertise and efficient service. It's wonderful to know that you are happy with the excellent work done on your roof. We truly appreciate your feedback and look forward to the possibility of working with you again in the future.

What Direct Roofing - Fraser Valley Residential & Commercial Roofing Contractor says about itself

Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.

  • Licensed

    “…Other / not sure SEND MY REQUEST → Licensed & Insured Free Estimates 24/7…”

  • Insured

    “…sure SEND MY REQUEST → Licensed & Insured Free Estimates 24/7 Emergency…”

  • Free estimates

    “…Request a Free Quote → Call 778-552-7663 ★★★★★ 4.9 · 220+…”

  • 24/7 emergency call-out

    “…→ Licensed & Insured Free Estimates 24/7 Emergency Response Fraser Valley…”

  • Mentions the BBB

    “…-7663 ★★★★★ 4.9 · 220+ Google reviews · BBB Accredited Get Your Free Estimate Service…”

Other roofers in Abbotsford

Ranked by how many ratings Google has counted.

Other roofers we list in Abbotsford
Roofing contractor
Leadworth Roofing and Inspectionsreasonable pricing, leak repair, cost4.9196 ratings1.0% one and two star(604) 798-5588
MAG Roofing & Insulationnew roof, efficient crew, daily cleanup4.8174 ratings2.3% one and two star(778) 375-5557
BulletpRoof Roof Systems - Mission BChardworking crew, explaining options, reliable crew4.979 ratings2.5% one and two star(778) 809-7663
Cedar Roofs Onlyclean up, pricing, leak4.573 ratings11.0% one and two star(604) 835-7663
Roofing Horsefriendly staff, competitive pricing, passionate staff5.049 ratings0% one and two star(604) 338-9555
Peakmasterspolite crew, fair pricing, roof appearance4.749 ratings6.1% one and two star(604) 783-1345

All roofers in Abbotsford →

Where this page comes from

Every figure above is Google’s, captured on 24 September 2026. The star average and the 57 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 57, of which 55 have any text — and it is not everything Google shows.

Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.