Roofing contractor
Always Be Fair Roofing
6614 Greenfield Dr NW, North Canton, OH 44720
Listed under Canton, OH
- Google average
- 4.7
- Ratings counted
- 74
- One and two star
- 5 of 74(6.8%)
- Ohio median
- 2.0%
The first three are Google’s own figures for Always Be Fair Roofing, read on 24 September 2026; the share is of every rating Google has counted, not of the review texts on this page. The median is ours — the middle figure among the Ohio roofers we list with enough ratings to compare.
Rating breakdown
| 5 | 69 | 93% | |
|---|---|---|---|
| 4 | 0 | 0% | |
| 3 | 0 | 0% | |
| 2 | 0 | 0% | |
| 1 | 5 | 7% |
Higher than most — the typical roofer in Ohio sits at 2.0%. A higher share is a reason to read the critical reviews below, not a verdict.
The critical reviews
The one and two-star reviews, first. These are what a star average hides, and they are the reason this page exists.
All 3 of the one and two-star reviews we hold for Always Be Fair Roofing, most recent first.
- 1 out of 5Chandra Xeloures2 years ago
We were given an estimate for damage and an estimate for replacement, and then this company asked about insurance money. They had us send what insurance paid out after they gave us the estimate. They ensured us they could replace the roof and get the insurance company to pay out for replacement; and we would not pay more than the original estimate! So instead of just repairing the damage, we agreed to full replacement. We took out a personal loan to pay in full. The insurance company did decide to pay out additional money, but not enough to cover the entire cost. But instead of letting us put that money towards our loan, this company demanded half of our insurance money or they wouldn't send us the warranty for the roof. Ironic that the company calls itself "always be fair". Buyer beware!!
Reply from the business
We are "Always Fair". Our signed contract said any additional funds we were able to secure from insurance would be split 50/50. We did not say we would get the whole roof covered. We clearly explained items that were missed on the insurance estimate you shared with us. We were told initially that you were doing the entire roof regardless of insurance coverage and to give you a price for the entire roof. That is what we did. We also said we would accept that as payment in full if we were unsuccessful in getting the insurance company to pay appropriately. We were able to get the carrier to pay for additional things we had to do on the roof. Things like step flashing, chimney flashing and a permit. Per our contract, you were to give us 50% of the additional funds. When we sent the request you declined and wanted your warranty. Again, the warranty is a cost to us and only delivered after we have been paid in full. "Always Be Fair" requires both parties to be fair and reasonable. We appreciate your business but expect you to fairly honor the contract. Buyer beware? Realky??? We did everything we said and more. You said you wanted a price for the full roof and you said insurance was done paying. We simply got insurance to give you an additional $1000+ for items we provided and asked for 50% of those funds. I would say that is pretty fair. Brian Roach Owner, Always Be Fair Roofing 330-936-2277 personal cell for anyone concerned with this 1 star review
- 1 out of 5Michael Oddo (Comedy Hypnotist)3 years ago
This company contacted me because I need it roof repair the conversation started off where he was very aggressive I told him multiple times I did not want to do business with him he would not stop messaging me on Facebook he would not leave me alone the guys desperate for business and I would be aware and stay away. After the above review he has now had another friend of his contact me trying to get me to hire him. Also his clip of our communication is not the full19 minutes and he agreed in his response I said stop . End of story he didn't stop!
Reply from the business
Michael, I simply engaged you in a conversation on messenger. I explained my company policy and tried to share how the complex insurance industry and home repairs works. I have decades of experience and have handled $25-30 million in claims the last decade. To post a negative review after a 19 minute messenger conversation is really not fair. I simply explained why I don't do estimates on jobs where insurance is involved. You abruptly say you will call the police on me if I don't stop. I finished a message, hit send then gave you a "thumbs up" on no further contact. Here is my last post - I include free upgrades and an extended warranty at no extra cost. It is just my business model and I am very knowledgable in insurance and claims. I have 30 yrs experience in the industry and have handled $25-30 million in claims in the last 7-10 years Hardly aggresive or threatening. Certainly not worth a negative review since I provided you no services.
- 1 out of 5Ismail Failali3 years ago
You done destroying peoples cars with your poor quality work and dishonesty in Alexander body now it’s time to destroy their houses ! Good luck to everyone who hires this scam artist
Reply from the business
ABF Roofing and restoration has never done any work for you Ismail. Posting a negative review to a company that has never done work for you based on a previous unrelated issue is unfair to people who are trying to assess who can help them. Industries are different, corporate structure is different and every situation is different. It would be appreciated if you would remove this review. Thanks
What reviewers keep mentioning
Topics Google extracted from this business’s reviews, with how many mention each. These are words that appeared in reviews, which is not the same as a service the business sells.
- insurance claims17
- power washing10
- siding8
- quick response4
- polite staff4
- punctual inspection3
- fast work3
- detailed crew2
- contractor referral2
- timeline2
Other reviews we hold
14 more of the 66 reviews we hold text for, most recent first. We do not hold every review Google has.
- 5 out of 5kimberly PHILLIPS3 weeks ago
An amazing company and owner. Very knowledgeable. He worked with our insurance company and got us a new roof. Brian is fair and his crew does a great job. Highly recommend this company.
Reply from the business
Thank you so much. We were a good team. I love using my experience to make sure insurance companies pay appropriately. When we work together and the customer trusts me, we usually have a great result.
- 5 out of 5D DEdited a month ago
Always concerned about the best roofing solution. Good guys
Reply from the business
Thank you for your feedback, D. We are sorry to hear that you are frustrated with the status of your project and the communication you’ve experienced. Our team is looking into this matter and will reach out directly to discuss your concerns and determine the best path forward. We appreciate your patience and the opportunity to better understand the situation.
- 5 out of 5Erin Johnson2 months ago
ABF did a great job of power washing our roof, siding and deck.
Reply from the business
Thank you!! We appreciate the work and review.
- 5 out of 5Karen Fowler3 months ago
Brian is a great guy and very thorough about getting the job done right! If yours is an insurance claim, he's very knowledgeable about getting the most paid on the claim. His pricing is very fair and the crews are very diligent workers!
Reply from the business
Thank you Karen!!! You and your mom trusted me when I explained your insurance company did not properly cover the repairs. Together we were aporopriately able to increase the claim payout from $1300 to over $12k. Knowing the policy, code and repair procedures is the key. "An insurance company will NEVER pay a dime they do not owe and will RARELY advise the appropriate steps to get ALL repairs covered correctly". Thanks for trusting me. It was a HUGE pleasure helping you and your mom. Brian Roach
- 5 out of 5Sean Adams8 months ago
They walked us through repairs and did an excellent job after a tree fell on our house. They were also patient as we fought the insurance company for over a year. Periodic check ins to make sure we were ok and any updates. Never felt pressured more cared for through this very stressful experience. Whole heartedly recommend them.
Reply from the business
Thank you Sean. Working together we can almost always get the insurance and claim were it needs to be. It was a pleasure helping you and your family.
- 5 out of 5Chuck Loughry8 months ago
Brian's team has roofed three of our families properties. Their work is fast and very professional. We highly recommend ABF Roofing.
Reply from the business
Thank you for the work, trust and review Chuck. We are a local, family business building relationships providing quality services at a fair price.
- 5 out of 5Shane Withrow10 months ago
Always Be Fair Roofing went above and beyond to help my grandpa with his roof. He doesn’t use social media or technology much, so I wanted to leave this review for him. The team was professional, kind, and incredibly respectful throughout …
Google cut this review short. The full text is on their Google profile.
Reply from the business
Thank you Shane. Your grandpa is a kind man and we have helped him with several projects dating back a decade. We appreciate him and you!!!
- 5 out of 5Steve Delis10 months ago
Great communication and tremendous service and product quality.
Reply from the business
Thank you Steve!!! We appreciate you, your business and your review.
- 5 out of 5Mark Santos10 months ago
Brian was very easy to work with. He is very knowledgeable and helped me with the insurance claims for the roofing portion of the work. Project included roofing, siding and windows. He was on-time, on budget and the workmanship was excellent! Know that he is looking out for you! I would definitely recommend his services to anyone!
Reply from the business
Thanks Mark!!! The key on claims is trusting me, not the insurance company, and working together to get what is appropriate. I appreciate the review and business.
- 5 out of 5Neil Cozart10 months ago
Eric fixed my siding and Nick power washed my driveway and both did an excellent job
Reply from the business
Thanks Neil!!! We appreciate the business and review!!!
- 5 out of 5Chaz Price10 months ago
Always be Fair has done my personal house roof and my business roof! They are great and honest people! Highly recommend !
Reply from the business
Thanks Chaz!!! We have done multiple jobs for your dad too!!! We appreciate you, your business and your review.
- 5 out of 5Drew Cassidy10 months ago
It was great working with ABF. Will 100% use them again in the future.
Reply from the business
Thanks Drew. Like I said from our first meeting, if you trust me and work with me on your insurance claim, I will make sure the policy and carrier pay appropriately. Together we moved your claim from roughly $10k to over $45k!!!! An insurance company will NEVER pay anything they don't owe. Educating them on the appropriate repairs and cost is the job of ABF Roofing & Restoration, not the insurance company. We got things covered appropriately together. Thanks for the trust, work and review.
- 5 out of 5james thomas10 months ago
Appreciate Brian for coming out to See where is the leak coming from in my house and it was my Dishwasher I wouldn’t have never figured that out if it wasn’t for Brian thank you once again we highly recommend this company
Reply from the business
We do emergency calls when we can and it was my pleasure coming to help diagnose your issue on a weekend. While it was not the roof, we found the issue together and you were able to get it handled by yourself. Never hesitate to call us again.
- 5 out of 5Kyle Oberlin11 months ago
Brian did a great job!
Reply from the business
Hi Kyle, Thank you for the positive feedback! We appreciate you taking the time to share your experience with us. We excel when customers have good insurance, and valid claim and a customer willing to trust us to handle things. You were a great customer!! Thanks, Brian
The latest post from this business
Posted by Always Be Fair Roofing to their own Google profile 3 months ago. Their words, not ours.
When homeowners in the North Canton area start searching for roofers, reviews usually settle the decision, and Always Be Fair Roofing has built its reputation on follow-through: showing up when scheduled, communicating clearly, and doing what was quoted without surprise add-ons. Every job starts with an in-person inspection and a real conversation about what your roof actually needs. Take a look at what past customers have said, and reach out if that's the kind of experience you're looking for.17 hours agoLearn more
What Always Be Fair Roofing says about itself
Taken from the business’s own website. We have not checked any of it. These are quotes, not credentials — a roofer writing “licensed and insured” on their homepage is not evidence that they are.
States years in business
“…Your Local Storm Claim Specialist With over 20 years under our belts , our team of local…”
Their site also states: warranty offered.
Other roofers in Canton
Ranked by how many ratings Google has counted.
| Roofing contractor | Google average | Ratings counted | One and two star | Contact |
|---|---|---|---|---|
| Royalty Roofinganswering questions, quick response, siding repair4.91,944 ratings2.0% one and two star(330) 964-8149 | 4.9 | 1,944 | 2.0%38 of 1,944 | (330) 964-8149 |
| Canton Roofing Companyattention to detail, respectful staff, insurance claims4.9606 ratings1.5% one and two star(330) 639-9454 | 4.9 | 606 | 1.5%9 of 606 | (330) 639-9454 |
| Hof Roofing & Constructionroof replacement, insurance claims, siding installation5.0406 ratings0% one and two star(330) 614-9525 | 5.0 | 406 | 0%0 of 406 | (330) 614-9525 |
| Shane Fisk Roofing Company Inc.answering questions, insurance claim assistance, insurance coordination5.0259 ratings1.2% one and two star(330) 484-9400 | 5.0 | 259 | 1.2%3 of 259 | (330) 484-9400 |
| Buckeye Roofingknowledgeable staff, polite crew, new roof installation4.8149 ratings4.0% one and two star(330) 735-6446 | 4.8 | 149 | 4.0%6 of 149 | (330) 735-6446 |
| Anthony Roofing - Cantonfair pricing, professional crew, gutter guard installation5.0110 ratings0% one and two star(330) 412-6590 | 5.0 | 110 | 0%0 of 110 | (330) 412-6590 |
Where this page comes from
Every figure above is Google’s, captured on 24 September 2026. The star average and the 74 ratings behind it are counted by Google across all of its reviews. The review text on this page is a sample — we hold 74, of which 66 have any text — and it is not everything Google shows.
Roof Warden does not verify licenses, bonds, insurance or workers’ compensation cover, and nothing on this page should be read as though we had. Confirm those directly with the contractor and with your state or provincial licensing body before you hire anyone.