Advocate Roofing

The only one or two-star review we hold for Advocate Roofing.

• 1 out of 5Taylor McLendona year ago

  Business Review: Proceed with Caution This business presents itself as a tribute to a deceased relative, but in reality, it seems more like an emotional facade used to market subpar services. While honoring loved ones is admirable, using their name to mask questionable practices feels manipulative and insincere. The quality of work is equally disappointing. The company routinely uses Tamko products — a brand widely regarded as lower-tier in the roofing and construction industry. Corners are clearly being cut, not only in materials but also in labor. Many of the workers appear to be paid under the table, which not only raises ethical and legal concerns but also puts clients at risk should liability issues arise. Pricing may look attractive on paper, but beware: the low estimates are often the result of underhanded dealings. The business appears to maintain cozy relationships with certain service providers to manipulate insurance claims. If you're an honest homeowner trying to navigate repairs or insurance work, this kind of setup could leave you vulnerable — financially and legally. In my opinion, this isn't just bad business — it's dangerous. I urge others to do their homework and ask tough questions before signing anything. The emotional backstory doesn't change the fact that this company cuts ethical and professional corners at nearly every turn.

  Reply from the business

  Thank you for your feedback. We take all reviews seriously and are truly sorry that you feel this way. This is a very personal situation, as I am the widow of the deceased, and it’s unfortunate that a family matter has led to this public comment. That said, our business remains committed to professionalism, integrity, and high-quality service for every customer. We use top-tier shingle manufactures and take great pride in our craftsmanship - as reflected in the many five-star reviews we’ve received from satisfied clients. We strive to treat everyone with fairness and respect, and if there’s been a misunderstanding, we’re more than willing to discuss it privately. Please feel free to reach out to us directly.

• new roof8
• insurance claim assistance8
• response time4
• efficient work4
• storm damage repair3
• quick job3
• contract clarity2
• skilled installers2
• water damage repair2
• roof quality2

14 more of the 64 reviews we hold text for, most recent first. We do not hold every review Google has.

• 5 out of 5JV 63 (JV63)2 months ago

  Great company. Jayden and his crew took care of my roofing damage very quickly. Communication is great, and extremely polite. Couldn't ask for a better experience. I wish everyone was this easy to work with. Thanks!

  Reply from the business

  Thank you for this 5⭐️ review! We are so thankful you chose Advocate Roofing for your roofing repair!

• 5 out of 5Cortney McMahan2 months ago

  I had a great experience with Advocate Roofing! Casin Goodson and everyone else on staff that I dealt with were very nice and responsive with any questions that I had. The new roof looks awesome!

  Reply from the business

  Thank you Cortney for this amazing 5⭐️ review! We are so thankful you chose Advocate Roofing!

• 5 out of 5Kimberly Richard2 months ago

  Advocate Roofing was prompt and professional. Bryson provided great customer service and was very knowledgeable about what was needed for our roof. They are local to the Gadsden area and will definitely use them again.

  Reply from the business

  Thank you for this 5 ⭐️ review! We are thankful you chose Advocate Roofing for your roofing needs.

• 5 out of 5Johnnie Davis3 months ago

  I contacted kevin a goodwin with advocate roofing he came all the way to my house, in tuscaloosa we sat down and talked And we went over prices until we found the one that can fit my budget …

  Google cut this review short. The full text is on their Google profile.

  Reply from the business

  Thank you for this 5 star review! We are so thankful you chose Advocate Roofing and Kevin Goodwin for your roofing needs!

• 5 out of 5mark harris3 months ago

  What an awesome company!!! If you have any questions about your roof, Jayden Arledge is the man to see. Could not be happier with the process start to finish!!!!

  Reply from the business

  Thank you so much, Mr. Harris for this five star review! We are so thankful that you chose Advocate Roofing for all your roofing needs. We are so excited that you were fully approved through your insurance company and allowed us to help you from start to finish.

• 5 out of 5Rosebud4 months ago

  I had a great experience with Kim, the owner of Advocate Roofing, and her entire team. From the very first phone call, they were professional, responsive, and easy to work with. …

  Google cut this review short. The full text is on their Google profile.

  Reply from the business

  Thank you for this amazing review! We pride ourselves at Advocate Roofing in helping our homeowners through every step of the insurance process. We truly appreciate your business!

• 5 out of 5Alyssah George4 months ago

  I am so pleased with my roof from advocate roof and the sale rep Kevin Goodwin I would highly recommend them to anyone

  Reply from the business

  Thank you so much for this review! We are so thankful you were pleased with Kevin and Advocate Roofing!

• 5 out of 5savannah4 months ago

  Kevin Goodwin was very helpful with filing my claim.

  Reply from the business

  Thank you so much for this 5 star review! I am so glad Kevin was able to get your claim approved!!

• 5 out of 5LaRae Goodwin4 months ago

  Advocate roofing and Kevin Goodwin are hands down the best to deal with

  Reply from the business

  Thank you for this review! We have the best sales team around and Kevin is amazing. Thank you for choosing Advocate Roofing!

• 5 out of 5Kevin Goodwin4 months ago

  Very helpful

  Reply from the business

  Thank you for this review! We always strive to help our customers in the best way possible.

• 5 out of 5Jame Husley4 months ago

  Kevin Goodwin and advocate roofing are the best at what they do highly recommend them

  Reply from the business

  Thank you for this amazing review! We strive to always provide the highest quality and are so thankful you chose Advocate Roofing!

• 5 out of 5Lee Godwin4 months ago

  Kevin Goodwin was so amazing and polite he did our inspection. He came down and told us that we really didn't have any damage. Besides, wear and tear. And he sat down with us and went over finance options. And so now we got us a new roof thank you so much, advocate roofing and Kevin Goodwin

  Reply from the business

  Thank you for this amazing 5 star review! We are so thankful you chose Advocate Roofing and Kevin Goodwin to replace your roof!

• 5 out of 5Breauna Stanfield4 months ago

  They did an amazing job!

  Reply from the business

  Thank you for this 5 star review! We are so pleased you were taken care of. Thank you for choosing Advocate Roofing!

• 5 out of 5Victor Chappell5 months ago

  Josh stopped by our house after the hail storm in moody al. Ask if he could check our roof and found alot of damage. A week later the insurance payed off, and we had a new roof. Their crew did a amazing job and we couldn't be happier, would recommend them highly.

  Reply from the business

  Thank you Mr. Chappell for this 5 ⭐️ review. We are so excited you had a wonderful experience. We are thrilled we were able to help you with your insurance claim which turned into a full roof replacement. Thank you again for choosing Advocate Roofing for all your roofing needs.

Advocate Roofingis proud to announce that we just officially got our FIRST office! This is a huge step forward for our company and something we’ve been working toward for a long time. We want to thank every single customer who has trusted us along the way — none of this would be possible without y’all. This is just the beginning, and we’ve got a lot more coming.Apr 6, 2026